This is a brief overview to some of the major themes that are important to understand for Search Engine Optimization. This is from a talk I delivered to the AAF of Great Lakes Bay (http://www.aafgreatlakes.org/)
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OUTLINE
1. Introduction to SEO
2. Fundamentals
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OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
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OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
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OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process
7. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process
4. Client Case Studies
8. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process
4. Client Case Studies
5. Questions
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Search Engine Optimization (SEO) -
The use of various techniques to improve
a web site's ranking in search engines in
order to gain more visitors.
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Major Pillars of SEO
✓ On-Page SEO - Everything you do on your actual
web pages to improve your rank.
✓ Site Structure
✓ Content/Keywords
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Major Pillars of SEO
✓ On-Page SEO - Everything you do on your actual
web pages to improve your rank.
✓ Site Structure
✓ Content/Keywords
✓ Off-Page SEO - Everything you do off the page to
improve your rank.
✓ Link Building
✓ Social Media
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Content/Keywords
What Keywords Do Your Customers Use?
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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
6,600 Monthly Searches 3,350,000 Monthly Searches
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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
6,600 Monthly Searches 3,350,000 Monthly Searches
507 Times as Popular!
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Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
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Link Building
1. Write a step-by-step tutorial blog post.
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Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
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Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)
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Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)
4. Write guest posts for other blogs/websites
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Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)
4. Write guest posts for other blogs/websites
5. Interview someone in your field
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Social Media
http://juhaf.posterous.com/social-media-growth-rate-put-simply
48. Search Engine Optimization
Process
1. Strategy Development
2. Keyword Research
3. Content Optimization
4. Link Building
5. Analysis and Review
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49. Stage 1: Strategy
Development
KEY
COMPONENTS
•Site Audit
•Competitive
Review
•Strategic Plan
Website Grader: offers a
summary of SEO and online
marketing success.
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50. Stage 2: Keyword
Research KEY
COMPONENTS
•Relevance
•Search Volume
•Keyword
Competitiveness
Google Keyword Tool
hello@wojodesign.com (989) 750-1544
53. Stage 4: Link
Building
KEY
COMPONENTS
•Link Audit
•Competitive
Backlink Research
•Link Acquisition
Link Management
Tool
hello@wojodesign.com (989) 750-1544