1. Client: M R Hosiery Project: Communication design Date: Sep 28, 2010

4. Market Scenario At Kearney's Global Retail Development Index, which measures developing countries in terms of attractiveness for retailers looking at global expansion, has ranked India number one in its most recent survey. The country's retail sales are projected to soar from $300 billion today to $637 billion by 2015, according to estimates by Indian firm KSA Technopak. A report by PricewaterhouseCoopers estimates about $412 billion in investment will flow into the Indian retail sector by 2011. According to research firm KSA Technopak, the kids' apparel market size is over Rs 13,000 crore, of which the branded segment consists Rs 3,000 crore. which is growing at a rate of 20-25 per cent.

5. The size of the retail industry in India is expected to touch USD 450-500 billion by 2010. Within the retail sector, grocery is the biggest component with 50 per cent share. Apparel is the next high growth area in the retail sector.

6. The Decision Makers 'The mother actually admits the child's influence even in the purchase of all types of brands - which the child seems to be doing unconsciously,' the NFO-MBL study indicates. For example, 17 per cent of the children aged between seven and14 years said they bought products for the home.

8. How to do it

10. Positioning Frame Our Brand Value for Money High Price LILIPUT CATMOSS ZAPP ADAMS

16. Logo option 1

17. Elements

18. ad

19. Retail signage

20. Outdoor

21. instore

22. Props / products

24. Merchandise adaptation

25. Carry Bag

27. Smart Buy Card