In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.

1. What role is social
data playing in digital
transformation?
Joel Windels / VP Inbound Marketing
1@Linkyeah | @Brandwatch

2. @Linkyeah | @Brandwatch
1200+ clients in 20+ international markets
97% customer satisfaction
350 strong development & services Team
Rapidly growing revenue 101% YOY
International New York/San Francisco/Brighton/Berlin/London
A scalable proprietary solution supporting 43 languages

3. 3@Linkyeah | @Brandwatch

4. Changes
4

5. Change is around us
5@Linkyeah | @Brandwatch

6. How do businesses adapt?
6@Linkyeah | @Brandwatch

7. How do businesses adapt?
7@Linkyeah | @Brandwatch

8. Printing presses
8@Linkyeah | @Brandwatch

9. Soap operas
9@Linkyeah | @Brandwatch

10. How do businesses adapt?
10@Linkyeah | @Brandwatch

11. Wal-Mart
11@Linkyeah | @Brandwatch

12. Amazon
12@Linkyeah | @Brandwatch

13. Business
Technologies
13

14. Martech has emerged
14@Linkyeah | @Brandwatch

15. Across the enterprise
15@Linkyeah | @Brandwatch

16. Social business
“Successful social business requires more than a
Facebook page and hiring a community manager;
it requires a new model with an integrated
approach across all functions of the company.”
Andrea Cook
social media editor and creator of Digital Dash
16@Linkyeah | @Brandwatch

17. Social for
marketing
17

18. Social media for marketing
18@Linkyeah | @Brandwatch

19. Social for
customer service
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20. Social media for customer service
20@Linkyeah | @Brandwatch

21. Social for the
unexpected
21

22. Social media for the unexpected
22@Linkyeah | @Brandwatch

23. Social for CX
23

24. Social media for reactive customer experience
24@Linkyeah | @Brandwatch

25. Social media for proactive customer experience
25@Linkyeah | @Brandwatch

26. Social media with location data
26@Linkyeah | @Brandwatch

27. Social for market
research
27

28. Social media for market research
28@Linkyeah | @Brandwatch

29. Social for CRM
29

30. Social media for strategic sales
30@Linkyeah | @Brandwatch

31. The future of
social?
31

32. Financial performance?
32@Linkyeah | @Brandwatch

33. Blended data?
33@Linkyeah | @Brandwatch

34. Supply chain management?
34@Linkyeah | @Brandwatch

35. A social business
35

36. Social business
“the future is already here
— it’s just not evenly distributed.”
William Gibson
novelist and ‘noir prophet’
36@Linkyeah | @Brandwatch

37. Social business
“52% of executives say that social business is
important to their companies today.”
- MIT Sloan Review
MIT SMR / Deloitte Digital Business Global Executive
Study & Research Project, 2014
37@Linkyeah | @Brandwatch

38. Social business
“86% say it will be vital in three years”
- MIT Sloan Review
MIT SMR / Deloitte Digital Business Global Executive
Study & Research Project, 2014
38@Linkyeah | @Brandwatch

39. Social business
39@Linkyeah | @Brandwatch
MIT SMR / Deloitte Digital
Business Global Executive
Study & Research Project,
2014

40. Social data maturity
40@Linkyeah | @Brandwatch

41. Altimeter model
41
Centralized Distributed Coordinated Multiple
Hub & Spoke
Holistic
25-30% 25-30% <30% <15% <5%
@Linkyeah | @Brandwatch

42. How do you get
there?
42

43. Heineken
43@Linkyeah | @Brandwatch

44. Monster
44@Linkyeah | @Brandwatch

45. MoneyGram
45

46. American
Bank
46@Linkyeah | @Brandwatch

47. IKE
A
47@Linkyeah | @Brandwatch

48. Jaguar
48@Linkyeah | @Brandwatch

49. @Linkyeah | @Brandwatch