Ever since the first social command centers started appearing several years ago, they have attracted much attention and also some skepticism.
What are social command centers for? Who's using them, and how? Do they add any business value, or is this just a vanity product? In these webinar slides you'll discover:
What are command centers and how have they evolved?
How are innovative brands using them and adding business value?
The future of social command centers
Considerations and best practices for setting up a command center
Do we have many screens?
Do we have people looking serious?
Do we have mood lighting?
Do we have many screens?
Do we have people looking serious?
Do we have mood lighting?
Do we have many screens?
Do we have people looking serious?
Do we have mood lighting?
Minority report
Facebook world network 2013
500 m tweets sent per day
Facebook over a billion total active users (active within 30 days)
Social Economy Recent McKinsey report: potential economic impact across 4 industries of consumer packaged goods, retail financial services, advanced manufacturing, and professional services could potentially contribute $900 billion to $1.3 trillion in annual value across the four sectors.
Account hack, to accidental p0r posting.
PR director – Justine sacco – offensive tweet including AIDS & Africa & race
Flight to south africa.
End of last year
Superbowl 2013. No ad spend. Quick eyes, minds & design
Lets focus on the data
Product Development
* 75% of US CPG product launches fail - only 3% go on to become blockbusters
* CPGs spend 1 - 2% of revenues on consumer insights, costs can be reduced through social
* Review data: not only do reviews help drive transactions, product reviews help drive immediate product feedback
Credit altimeter group study
Move from external focus
through some internal elements
some social acknowledgement & internal elements – display & knowledge centers
3 – fully integrated (more Business intelligence)
Credit altimeter state of social business 2013
Biggest changes in Hub & spoke & multiple hub & spoke, which refelect the stage 2 & 3.
Lets take a look at the elements of a ‘platform’
Does it need to be physical? Will it form a hub where meetings etc take place? Today, tomorrow?
How, who when & where - consume
We’ll dive more into this later
C-suite – Stakeholder.
Strategy – this WILL change with business units, product lines,
Lets dive into this layer
One source of truth
Feed back to measure impact
Who, where – need to speak in visual terms that reflect real time without heavy text annotation