Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location. Find out more here: http://bit.ly/1jAsX14

1. Understanding your community:
Getting to know the people behind the buzz
Jasmine Jaume
Product Marketing Manager
Nate Walton
Data Scientist
jasmine@brandwatch.com
@tales_of_cake
nate@brandwatch.com
@molten_tofu

2. •
Understanding your audience
•
Why are demographics useful
•
What can demographics tell you
•
Live demo
•
Q&A
#brandwatchtips
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3. Don’t be shy/ We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion:
@brandwatch
#brandwatchtips
A copy of this presentation and a recording of this webinar will be made available after the webinar
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4. What is a community?
#brandwatchtips
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5. Why are
demographics
useful?
#brandwatchtips
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6. #brandwatchtips
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7. #brandwatchtips
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8. #brandwatchtips
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9. What can
demographics
tell you?
#brandwatchtips
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10. New or unexpected audiences
#brandwatchtips
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11. The interests and professions of your audience
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12. Which content is resonating
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13. Topics of conversation in different segments
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14. Gender
Profession
Interests
Location
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Individual or
Organisation?
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15. Some live
examples
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16. Q&A
#brandwatchtips
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17. www.brandwatch.com/blog
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