Suche senden
Hochladen
Brandwatch Masterclass: Advanced Query Training
•
Als PPTX, PDF herunterladen
•
1 gefällt mir
•
848 views
Brandwatch
Folgen
NY Masterclass Session, May 8
Weniger lesen
Mehr lesen
Soziale Medien
Technologie
Business
Melden
Teilen
Melden
Teilen
1 von 18
Jetzt herunterladen
Empfohlen
DigiMarCon - International SEO by Miranda Gahrmann
DigiMarCon - International SEO by Miranda Gahrmann
Miranda Gahrmann MSc ☆ Global eCommerce Consultant
Global, Mobile & Local | International SEO by Miranda Gahrmann
Global, Mobile & Local | International SEO by Miranda Gahrmann
Miranda Gahrmann MSc ☆ Global eCommerce Consultant
Conductor C3 2019 - Global, Local, Mobile
Conductor C3 2019 - Global, Local, Mobile
Conductor
How to recover from google panda 4.0
How to recover from google panda 4.0
Saathiva Creations, LLC
SEO 2015 14th May - Taunton
SEO 2015 14th May - Taunton
Get up to Speed
SEO and the Not Com Revolution of the New gTLD Domain Names
SEO and the Not Com Revolution of the New gTLD Domain Names
Bill Hartzer
Loco for Local: A Local SEO Workshop
Loco for Local: A Local SEO Workshop
Bill Hartzer
Keyword Selection
Keyword Selection
John Barron
Empfohlen
DigiMarCon - International SEO by Miranda Gahrmann
DigiMarCon - International SEO by Miranda Gahrmann
Miranda Gahrmann MSc ☆ Global eCommerce Consultant
Global, Mobile & Local | International SEO by Miranda Gahrmann
Global, Mobile & Local | International SEO by Miranda Gahrmann
Miranda Gahrmann MSc ☆ Global eCommerce Consultant
Conductor C3 2019 - Global, Local, Mobile
Conductor C3 2019 - Global, Local, Mobile
Conductor
How to recover from google panda 4.0
How to recover from google panda 4.0
Saathiva Creations, LLC
SEO 2015 14th May - Taunton
SEO 2015 14th May - Taunton
Get up to Speed
SEO and the Not Com Revolution of the New gTLD Domain Names
SEO and the Not Com Revolution of the New gTLD Domain Names
Bill Hartzer
Loco for Local: A Local SEO Workshop
Loco for Local: A Local SEO Workshop
Bill Hartzer
Keyword Selection
Keyword Selection
John Barron
Brandwatch Masterclass: Advanced Queries
Brandwatch Masterclass: Advanced Queries
Brandwatch
Brandwatch Masterclass: Data Deep Dive
Brandwatch Masterclass: Data Deep Dive
Brandwatch
Masterclass NY: Signals
Masterclass NY: Signals
Brandwatch
How to Research and Build a Query
How to Research and Build a Query
Brandwatch
Brandwatch Masterclass: Hacks
Brandwatch Masterclass: Hacks
Brandwatch
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch
Brandwatch Masterclass: Basic Query Writing
Brandwatch Masterclass: Basic Query Writing
Brandwatch
Masterclass: How to Research and Build a Query
Masterclass: How to Research and Build a Query
Brandwatch
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Brandwatch
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Brandwatch
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch
Brandwatch Masterclass: Social Media & Sentiment Analysis
Brandwatch Masterclass: Social Media & Sentiment Analysis
Brandwatch
Masterclass NY: Brandwatch Best Practices
Masterclass NY: Brandwatch Best Practices
Brandwatch
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network Analysis
Brandwatch
Sentiment: The Art and Science Of Measuring Emotion
Sentiment: The Art and Science Of Measuring Emotion
Brandwatch
QUEUING THEORY
QUEUING THEORY
avtarsingh
Asking more from your social research - Doing More With Social
Asking more from your social research - Doing More With Social
Brandwatch
The Science of Influence and Networks - Paul Siegel
The Science of Influence and Networks - Paul Siegel
Brandwatch
Storytelling with Dashboards and Vizia - Doing More With Social
Storytelling with Dashboards and Vizia - Doing More With Social
Brandwatch
Doing more with Queries & Rules - Doing More With Social
Doing more with Queries & Rules - Doing More With Social
Brandwatch
App Discovery Optimization
App Discovery Optimization
Nathan Mellor
Top to Bottom: SEO for Small Businesses
Top to Bottom: SEO for Small Businesses
George Freitag
Weitere ähnliche Inhalte
Andere mochten auch
Brandwatch Masterclass: Advanced Queries
Brandwatch Masterclass: Advanced Queries
Brandwatch
Brandwatch Masterclass: Data Deep Dive
Brandwatch Masterclass: Data Deep Dive
Brandwatch
Masterclass NY: Signals
Masterclass NY: Signals
Brandwatch
How to Research and Build a Query
How to Research and Build a Query
Brandwatch
Brandwatch Masterclass: Hacks
Brandwatch Masterclass: Hacks
Brandwatch
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch
Brandwatch Masterclass: Basic Query Writing
Brandwatch Masterclass: Basic Query Writing
Brandwatch
Masterclass: How to Research and Build a Query
Masterclass: How to Research and Build a Query
Brandwatch
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Brandwatch
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Brandwatch
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch
Brandwatch Masterclass: Social Media & Sentiment Analysis
Brandwatch Masterclass: Social Media & Sentiment Analysis
Brandwatch
Masterclass NY: Brandwatch Best Practices
Masterclass NY: Brandwatch Best Practices
Brandwatch
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network Analysis
Brandwatch
Sentiment: The Art and Science Of Measuring Emotion
Sentiment: The Art and Science Of Measuring Emotion
Brandwatch
QUEUING THEORY
QUEUING THEORY
avtarsingh
Asking more from your social research - Doing More With Social
Asking more from your social research - Doing More With Social
Brandwatch
The Science of Influence and Networks - Paul Siegel
The Science of Influence and Networks - Paul Siegel
Brandwatch
Storytelling with Dashboards and Vizia - Doing More With Social
Storytelling with Dashboards and Vizia - Doing More With Social
Brandwatch
Doing more with Queries & Rules - Doing More With Social
Doing more with Queries & Rules - Doing More With Social
Brandwatch
Andere mochten auch
(20)
Brandwatch Masterclass: Advanced Queries
Brandwatch Masterclass: Advanced Queries
Brandwatch Masterclass: Data Deep Dive
Brandwatch Masterclass: Data Deep Dive
Masterclass NY: Signals
Masterclass NY: Signals
How to Research and Build a Query
How to Research and Build a Query
Brandwatch Masterclass: Hacks
Brandwatch Masterclass: Hacks
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch Masterclass: Categories, Tags & Rules
Brandwatch Masterclass: Basic Query Writing
Brandwatch Masterclass: Basic Query Writing
Masterclass: How to Research and Build a Query
Masterclass: How to Research and Build a Query
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Masterclass 2015: Using Brandwatch to Identify Influencers, Featuring Brandwa...
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Masterclass 2015: Introducing IKEA to the Vizia Social Media Command Center c...
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch Masterclass: Social Media & Sentiment Analysis
Brandwatch Masterclass: Social Media & Sentiment Analysis
Masterclass NY: Brandwatch Best Practices
Masterclass NY: Brandwatch Best Practices
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network Analysis
Sentiment: The Art and Science Of Measuring Emotion
Sentiment: The Art and Science Of Measuring Emotion
QUEUING THEORY
QUEUING THEORY
Asking more from your social research - Doing More With Social
Asking more from your social research - Doing More With Social
The Science of Influence and Networks - Paul Siegel
The Science of Influence and Networks - Paul Siegel
Storytelling with Dashboards and Vizia - Doing More With Social
Storytelling with Dashboards and Vizia - Doing More With Social
Doing more with Queries & Rules - Doing More With Social
Doing more with Queries & Rules - Doing More With Social
Ähnlich wie Brandwatch Masterclass: Advanced Query Training
App Discovery Optimization
App Discovery Optimization
Nathan Mellor
Top to Bottom: SEO for Small Businesses
Top to Bottom: SEO for Small Businesses
George Freitag
The Four Steps to SEO Domination
The Four Steps to SEO Domination
Outreach Digital
App Discovery Optimization
App Discovery Optimization
Nathan Mellor
Keyword Mastery: Keyword Research for Beginners
Keyword Mastery: Keyword Research for Beginners
Mowbray Publishing Ltd
Getting the Most From your Monitoring: Advanced Query Tips
Getting the Most From your Monitoring: Advanced Query Tips
Brandwatch
Ten Tips for Fixing Your Terrible Website
Ten Tips for Fixing Your Terrible Website
On-Site
Seo Made Easy
Seo Made Easy
InfluenceOlogy
Search Marketing for Hoteliers
Search Marketing for Hoteliers
Eight Trails
Site Search Analytics
Site Search Analytics
Stefan Thies
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
Optimising
E commerce
E commerce
Chris Middleton
33 Tactics to Engage and Retain More Customers - IRCE 2016
33 Tactics to Engage and Retain More Customers - IRCE 2016
Mark Ginsberg
Travel babble june2012
Travel babble june2012
Fresh_Egg
Travel Babble
Travel Babble
Fresh_Egg
Travel babble june2012
Travel babble june2012
Fresh_Egg
Search Engine Marketing Overview - Greenwich Library SCORE presentation
Search Engine Marketing Overview - Greenwich Library SCORE presentation
Search Smart Marketing
SEO Tools of the Trade - Chris Hart
SEO Tools of the Trade - Chris Hart
MnSearch, The Minnesota Search Engine Marketing Association
Yahoo! 10/13/09
Yahoo! 10/13/09
jcheyer
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...
GrowthHackers
Ähnlich wie Brandwatch Masterclass: Advanced Query Training
(20)
App Discovery Optimization
App Discovery Optimization
Top to Bottom: SEO for Small Businesses
Top to Bottom: SEO for Small Businesses
The Four Steps to SEO Domination
The Four Steps to SEO Domination
App Discovery Optimization
App Discovery Optimization
Keyword Mastery: Keyword Research for Beginners
Keyword Mastery: Keyword Research for Beginners
Getting the Most From your Monitoring: Advanced Query Tips
Getting the Most From your Monitoring: Advanced Query Tips
Ten Tips for Fixing Your Terrible Website
Ten Tips for Fixing Your Terrible Website
Seo Made Easy
Seo Made Easy
Search Marketing for Hoteliers
Search Marketing for Hoteliers
Site Search Analytics
Site Search Analytics
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
E commerce
E commerce
33 Tactics to Engage and Retain More Customers - IRCE 2016
33 Tactics to Engage and Retain More Customers - IRCE 2016
Travel babble june2012
Travel babble june2012
Travel Babble
Travel Babble
Travel babble june2012
Travel babble june2012
Search Engine Marketing Overview - Greenwich Library SCORE presentation
Search Engine Marketing Overview - Greenwich Library SCORE presentation
SEO Tools of the Trade - Chris Hart
SEO Tools of the Trade - Chris Hart
Yahoo! 10/13/09
Yahoo! 10/13/09
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...
Mehr von Brandwatch
Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics
Brandwatch
Brand protection & Crisis Aversion
Brand protection & Crisis Aversion
Brandwatch
Leveraging Insights with Creative Segmentation
Leveraging Insights with Creative Segmentation
Brandwatch
Life As a Brandwatch Analyst
Life As a Brandwatch Analyst
Brandwatch
Intelligence: The Fundamentals
Intelligence: The Fundamentals
Brandwatch
Control vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating Environment
Brandwatch
Collective creativity for better intelligence
Collective creativity for better intelligence
Brandwatch
Ethics and humanity in the age of technology
Ethics and humanity in the age of technology
Brandwatch
Digital transformation in a regulated industry
Digital transformation in a regulated industry
Brandwatch
Emotional Intelligence
Emotional Intelligence
Brandwatch
25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets
Brandwatch
PSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We Brand
Brandwatch
Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017
Brandwatch
Telling a story with your social insights
Telling a story with your social insights
Brandwatch
Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2
Brandwatch
How can social listening help to determine ROI?
How can social listening help to determine ROI?
Brandwatch
One step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their business
Brandwatch
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Brandwatch
Social Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to Customers
Brandwatch
Social Maturity
Social Maturity
Brandwatch
Mehr von Brandwatch
(20)
Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics
Brand protection & Crisis Aversion
Brand protection & Crisis Aversion
Leveraging Insights with Creative Segmentation
Leveraging Insights with Creative Segmentation
Life As a Brandwatch Analyst
Life As a Brandwatch Analyst
Intelligence: The Fundamentals
Intelligence: The Fundamentals
Control vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating Environment
Collective creativity for better intelligence
Collective creativity for better intelligence
Ethics and humanity in the age of technology
Ethics and humanity in the age of technology
Digital transformation in a regulated industry
Digital transformation in a regulated industry
Emotional Intelligence
Emotional Intelligence
25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets
PSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We Brand
Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017
Telling a story with your social insights
Telling a story with your social insights
Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2
How can social listening help to determine ROI?
How can social listening help to determine ROI?
One step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their business
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Social Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to Customers
Social Maturity
Social Maturity
Kürzlich hochgeladen
Interpreting the brief for the media IDY
Interpreting the brief for the media IDY
galaxypingy
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
Mona Rathore
This is a Powerpoint about research into the codes and conventions of a film ...
This is a Powerpoint about research into the codes and conventions of a film ...
samuelcoulson30
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
anilsa9823
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
9953056974 Low Rate Call Girls In Saket, Delhi NCR
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
Call girl Jaipur
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
vemusae
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
ednyonat
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
SocioCosmos
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Sapana Sha
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Delhi Call girls
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Delhi Call girls
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
SheikhSaifAli1
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
baharayali
c Starting with 5000/- for Savita Escorts Service 👩🏽❤️💋👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽❤️💋👨🏿 8923113531 ♢ Boo...
gurkirankumar98700
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Codes and Conventions of Artists' Websites
Codes and Conventions of Artists' Websites
LukeNash7
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Kürzlich hochgeladen
(20)
Interpreting the brief for the media IDY
Interpreting the brief for the media IDY
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
This is a Powerpoint about research into the codes and conventions of a film ...
This is a Powerpoint about research into the codes and conventions of a film ...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
c Starting with 5000/- for Savita Escorts Service 👩🏽❤️💋👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽❤️💋👨🏿 8923113531 ♢ Boo...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Codes and Conventions of Artists' Websites
Codes and Conventions of Artists' Websites
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
Brandwatch Masterclass: Advanced Query Training
1.
Advanced Query Training Brian
Stump brianst@brandwatch.com | Tel: 347 834 9708 May 2014
2.
Agenda © 2014 Brandwatch
| www.brandwatch.com 2 – Our operators – Spam – Elements of a great query
3.
3 Operators © 2014 Brandwatch
| www.brandwatch.com
4.
22 Operators 4 • “” •
AND • OR • NOT • () • ~ • NEAR/x • NEAR/xf • hashtags: • at_mentions: • raw: • continent: • country: • state: • county: • city: • site: • url: • title: • author: • * • ? © 2014 Brandwatch | www.brandwatch.com
5.
Core Operators 5 • “” •
AND • OR • NOT • () • ~ • NEAR/x • NEAR/xf • hashtags: • at_mentions: • raw: • continent: • country: • state: • county: • city: • site: • url: • title: • author: • * • ? © 2014 Brandwatch | www.brandwatch.com • Context • Relevancy • Exclusions
6.
Location Operators 6 • “” •
AND • OR • NOT • () • ~ • NEAR/x • NEAR/xf • hashtags: • at_mentions: • raw: • continent: • country: • state: • county: • city: • site: • url: • title: • author: • * • ? © 2014 Brandwatch | www.brandwatch.com • Geo-Coordinates • Timezone • Location Text • Top-level Domains • Geo-IP
7.
Specialized Operators 7 • “” •
AND • OR • NOT • () • ~ • NEAR/x • NEAR/xf • hashtags: • at_mentions: • raw: • continent: • country: • state: • county: • city: • site: • url: • title: • author: • * • ? © 2014 Brandwatch | www.brandwatch.com
8.
8 Spam © 2014 Brandwatch
| www.brandwatch.com
9.
Types of Spam •
Keyword stuffing / link spamming Blog / scraped content spam © 2014 Brandwatch | www.brandwatch.com
10.
Types of Spam,
cont. • Twitter / FB spam-bots © 2014 Brandwatch | www.brandwatch.com
11.
Removing Spam • Spammers
target some industries more: fashion, automotive, pharma, cosmetics, finance – aspirational & consumer brands • Instead of targeting individual authors or sites, target language: • Inappropriate language (“viagra”, “air jordan”, “porn”) • Calls to action (“see deals”, “click now”) • Aggressive language (“FOR SALE”) • Excessively repeated words (“deals deals deals”) • Authors with odd names (“user”, “admin”, “__iphone”) • Reseller language (“bids”, “$”) © 2014 Brandwatch | www.brandwatch.com
12.
12 How to write
a great query! © 2014 Brandwatch | www.brandwatch.com
13.
Query Theory Actual J.P.
Morgan Chase Conversation “Chase” NOT (chase AND money) “J.P. Morgan Chase” 1 2 3 © 2014 Brandwatch | www.brandwatch.com
14.
Query Testing: First
Steps • Start queries as simply as possible, check the last page. Always test more! Test in segments Review in dashboard Try context Try exclusions Try both If you have irrelevancy: Try to refine your objective Try the tips for relevancy If your volume is too high: © 2014 Brandwatch | www.brandwatch.com
15.
Steps to writing
a good Query 1. Define the search objective 2. Research the topic 3. Construct and test in Brandwatch 4. Review good proportion of results 5. Check mentions in a dashboard 6. Manual exclusions for clean samples 7. Personal pronouns 8. ‘Thinking’ terms for opinions (thought, consider, think etc..) © 2014 Brandwatch | www.brandwatch.com
16.
London Commuters © 2014
Brandwatch | www.brandwatch.com
17.
Summary © 2014 Brandwatch
| www.brandwatch.com 17 – Our operators are POWERFUL. Knowing when/how to use them is the KEY to getting good data. – Spam is inevitable. But, you don’t have to let it ruin your data! – Elements of a great query include KNOWING what you are looking for, TESTING for relevancy, and REFINING as you go.
18.
Q&A © 2014 Brandwatch
| www.brandwatch.com
Jetzt herunterladen