Photo-realistic imaging. Prototyping. Product animation. Our 3D skills are second to none. Take a look.

1. 3D IMAGING
WE HELP
YOU IMAGINE.
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2. wHAT IS SCHAwK 3D?
wE’rE ExPErTS IN 3D PHOTO-rEALISTIC IMAGING,
DIGITAL PrOTOTYPING AND 3D PrODUCT ANIMATION.
IN OTHEr wOrDS, wE’rE ExPErTS IN HELPING YOU
IMAGINE THE STrENGTH IN YOUr brAND SO YOUr
CUSTOMErS CAN ExPErIENCE IT. HOw?
We deliver photo-realistic 3D product images that are absolutely on-brand and come to
life before the actual product itself, instrumental in retailer sell-in.
We’ve mastered a process that allows the testing and refining of packaging shapes
and product delivery systems, all digitally – before costly fabrication.
We create 3D animated demonstrations of new product ideas and packaging delivery systems
for internal evaulation and sell-in.
And you’ll appreciate that all of these processes save up to 60 percent in time and
cost over traditional photography.
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3. NOw CONSIDEr THIS: through 3D imaging, digital prototyping
and animations, Schawk 3D Imaging delivers stellar results at multiple consumer
touchpoints and to the bottom line for the biggest consumer-products companies
worldwide, today.
THE bENEfITS:
• Significant reduction or elimination of photography/retouching budget
• Faster “green lights” and considerable time and cost savings to-market
• Faster, more confident sell-in to retailers
• Absolute photo-realism and extreme scalability of images
• Single creation of multi-purpose/repurposable brand assets
• Brand consistency across entire product lines and their advertising and marketing
materials, at all consumer touchpoints at home, on the go, in the store
and on the shelf.
Superior processes that drive agility, cost savings and compelling and consistent
shopper experiences: these are at the heart of Schawk 3D and Schawk’s delivery of
brand point management for clients worldwide.
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4. THE BENEFITS:
• Eliminates the need for costly and unpredictable tabletop photography
• Can replace photography and retouching budget; does not require
an incremental budget
• Allows sell-in of the new product to retailers long before the new packaging is printed
• Shortens go-to-market cycle and gives brands a jump on securing retail shelf space
• Eliminates the need (and cost) of multiple agencies shooting the same item
for different consumer touchpoint campaigns
• Images easily repurposed in advertising and promotions being developed by ad agencies
• Consistency of aspect and shading across entire lines
• Consistent brand colors whether the image is destined for RGB or CMYK media
WE’RE EXPERTS IN DIMENSIONAL PACKAGING AND PRODUCT IMAGERY
Schawk 3D develops extensive image families across categories, product lines and SKUs for consumer-goods companies worldwide.
We specialize in converting approved flat mechanical packaging art for new concept designs into three-dimensional images for use
in advertising and promotional materials that support the brand; whether it’s a new product launch, a packaging refresh, a new line
extension, etc. – all before the new package is even printed.
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5. WE’RE EXPERTS IN GIVING SHAPE TO NEW PRODUCT INNOVATIONS
We help clients quickly explore multiple packaging shapes and product delivery systems well before
the next step of costly fabrication. Working from basic wireframes and artwork guidelines, Schawk 3D
generates photo-realistic digital prototypes in a fraction of the time and cost of traditional prototyping.
And the results transfer directly to actual packaging dielines and promotional artwork.
BENEFITS:
• Rapid testing of package formats and label designs
• Quicker testing and evaluation of more options
• Rapid testing of product attributes, such as shape, color, texture
• Elimination of expensive physical prototyping
• Considerable time and cost savings
• Consistency within brand and across product lines
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6. wE’rE ExPErTS IN ANIMATED THE bENEfITS:
NEw PrODUCT “SHOrTS.” • Quickly identifies strong and weak ideas, leaving resources
for the development of strong ideas
If a picture is worth 1,000 words, then a video is worth 10,000.
• Compelling tool to help sell-in new product/innovation ideas
Schawk 3D helps brand managers and innovation leaders bring
internally to gain funding
their visions of packaging and products to life, dramatically
• Far less expensive and time-consuming than traditional video shoots
improving buy-in internally. By extending software capabilities to
• Complete consistency with brand guidelines and color standards
complement our developed expertise, we create short new-product
• Intimate look at entire product line prior to production
animations for top consumer product companies. > CLICK HErE TO PLAY ANIMATION
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7. Our prOcess is cOmplete and pOwerful
Schawk 3D’s services bring new ideas to life, starting with a wireframe of the shape,
wrapping approved artwork around it, manipulating perspective, texture, lighting
and color to create an extraordinary visual representation of your idea in the form of
a repurposable brand asset. This single 3D asset can be used in advertising, in-store
merchandising, direct mail, catalogs, websites, anywhere.
> click On the circles belOw tO see Our prOcess illustrated
CLICK TO CLOSE X CLICK TO CLOSE X CLICK TO CLOSE X CLICK TO CLOSE X CLICK TO CLOSE X CLICK TO CLOSE X
CLICK TO CLOSE X
artwOrk > wireframe > imaGe > multiple > blue > multiple > actual
renderinG prOJects/lines imaGe librarY fOrmats packaGinG
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8. SAVINGS: UP TO 60% IN TIME AND COST
Traditional methods of tabletop photography and product prototyping are time-consuming and
labor-intensive. Schawk 3D’s digital processes can cut up to 60 percent or more off both time and
cost while ensuring strict image consistency across products, lines and media. Here’s how.
THE BENEFITS:
• Reduction or elimination of photography/retouching budget
• Faster “green light,” faster to market
• Eliminates weaker ideas to save time and resources
• One-time creation of repurposable assets
• Elimination of redundancies in process and vendors
• Consistency and accuracy of materials across product lines
TIME COST
EFFICIENCY EFFICIENCY
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9. SCHAwK 3D SErvICES AND brAND POINT MANAGEMENT: OUr ADvANTAGE.
the strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the
integration of processes across the lifecycle of a brand – from strategy and creative through execution and print management –
to drive agility, quality and consistency in the materials that win consumers’ hearts.
Our 3D services are part of this integration. We execute brilliantly on brand objectives to deliver compelling dimensional images
on time and on budget. Schawk 3D’s expression of brand point management is why the largest consumer brands in the world
depend on Schawk and Schawk 3D for powerful shopper experiences at home, on the go, at the store and on the shelf.
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10. Want to knoW more?
Schawk 3D turns core brand assets into powerful selling tools. If you want extremely effective product
imagery that meets your demands for agility and efficiency, quality and consistency, talk to us.
We’re ready.
Call: Barbara Glass at 203.327.7600
Email us.
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies
create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand
touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand
consistency. For more information about Schawk, visit http://www.schawk.com.
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© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the
copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark
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