Which nation do you think drinks the most red wine? Italy? France? Well, according to a study commissioned by Vinexpo and carried out by International Wine & Spirit Research, the actual answer is China. Brandon Vallorani of Vallorani Vineyard and Liberty Alliance explains.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
This Article By Brandon Vallorani Will Change the Way You Think About World Wine Consumption
1. Which
Country
Now
Consumes
The
Most
Red
Wine?
Surprise!
By
Brandon
Vallorani
January
9,
2014
Which
nation
do
you
think
drinks
the
most
red
wine?
Italy?
France?
Well,
according
to
a
study
commissioned
by
Vinexpo
and
carried
out
by
International
Wine
&
Spirit
Research,
the
actual
answer
is
China.
Yes,
you
read
that
right.
In
2013
alone,
Chinese
oenophiles
drank
the
equivalent
of
1,865,000,000
bottles,
or
155,000,000
9-‐liter
cases
of
red
wine.
All
told,
that’s
not
only
a
136%
increase
in
consumption
since
2008,
it’s
5
million
more
cases
than
France
and
almost
15
more
than
Italy.
While
for
now
the
US
remains
the
largest
consumer
of
wine
in
general,
red
wine
popularity
grows
in
China
on
account
of
the
luckiness
of
the
color,
the
burgeoning
population,
and
the
increasing
affluence
of
society.
What’s
more,
Chinese
wine
consumption
in
general
has
doubled
twice
in
the
last
five
years,
and
experts
predict
it
will
double
again
by
2016,
in
which
case
it
would
be
exactly
on
par
with
US
consumption.
For
Americans
worried
about
losing
our
edge,
there
are
two
encouraging
facts
to
keep
in
mind:
1. Talking
per
capita,
Chinese
wine
consumption
is
still
a
lot
smaller
than
in
other
countries.
The
average
Chinese
person
drank
just
1.5
liters
per
person
last
year,
far
less
than,
say,
the
52
liters
drank
by
the
average
French
person.
2. Overall
wine
consumption
in
China
actually
decreased
by
2%
last
year
following
a
government
crackdown
on
excessive
spending
and
luxury
gifts.In
fact,
China’s
growing
thirst
is
contributing
to
the
risk
of
a
global
wine
shortage,
Morgan
Stanley
said
late
last
year.
2. Booming
consumption
levels
in
both
the
US
and
China
are
contributing
to
the
risk
of
an
impending
global
shortage,
especially
considering
the
recent
poor
harvests
in
Europe.
Brandon
Vallorani
is
the
CEO
and
founder
of
Liberty
Alliance,
and
is
a
practiced
entrepreneur
with
a
background
in
marketing
and
management.
Brandon
graduated
from
West
Virginia
University
with
a
Bachelor’s
of
Fine
Arts
in
Graphic
Design.
Liberty
Alliance
is
a
network
of
websites
dedicated
to
advancing
Life,
Liberty,
and
the
Pursuit
of
Happiness.
The
partners
and
members
of
this
organization
utilize
the
influence
of
new
media
to
promote
traditional
values
and
generate
more
than
1,000,000
page
views
each
day.
Brandon
Vallorani
enjoys
spending
time
with
his
family,
hunting
big
game,
and
indulging
fine
cigars
and
wine
with
his
partners.