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Which	
  Country	
  Now	
  Consumes	
  The	
  
Most	
  Red	
  Wine?	
  Surprise!	
  
By	
  Brandon	
  Vallorani	
  
January	
  9,	
  2014	
  
	
  
Which	
  nation	
  do	
  you	
  think	
  
drinks	
  the	
  most	
  red	
  wine?	
  
Italy?	
  France?	
  Well,	
  according	
  
to	
  a	
  study	
  commissioned	
  by	
  
Vinexpo	
  and	
  carried	
  out	
  by	
  
International	
  Wine	
  &	
  Spirit	
  
Research,	
  the	
  actual	
  answer	
  is	
  
China.	
  
	
  
Yes,	
  you	
  read	
  that	
  right.	
  In	
  
2013	
  alone,	
  Chinese	
  
oenophiles	
  drank	
  the	
  
equivalent	
  of	
  1,865,000,000	
  
bottles,	
  or	
  155,000,000	
  9-­‐liter	
  
cases	
  of	
  red	
  wine.	
  All	
  told,	
  that’s	
  not	
  only	
  a	
  136%	
  increase	
  in	
  consumption	
  since	
  
2008,	
  it’s	
  5	
  million	
  more	
  cases	
  than	
  France	
  and	
  almost	
  15	
  more	
  than	
  Italy.	
  
	
  
While	
  for	
  now	
  the	
  US	
  remains	
  the	
  largest	
  consumer	
  of	
  wine	
  in	
  general,	
  red	
  wine	
  
popularity	
  grows	
  in	
  China	
  on	
  account	
  of	
  the	
  luckiness	
  of	
  the	
  color,	
  the	
  burgeoning	
  
population,	
  and	
  the	
  increasing	
  affluence	
  of	
  society.	
  What’s	
  more,	
  Chinese	
  wine	
  
consumption	
  in	
  general	
  has	
  doubled	
  twice	
  in	
  the	
  last	
  five	
  years,	
  and	
  experts	
  predict	
  
it	
  will	
  double	
  again	
  by	
  2016,	
  in	
  which	
  case	
  it	
  would	
  be	
  exactly	
  on	
  par	
  with	
  US	
  
consumption.	
  
	
  
For	
  Americans	
  worried	
  about	
  losing	
  our	
  edge,	
  there	
  are	
  two	
  encouraging	
  facts	
  to	
  
keep	
  in	
  mind:	
  
	
  
1. Talking	
  per	
  capita,	
  Chinese	
  wine	
  consumption	
  is	
  still	
  a	
  lot	
  smaller	
  than	
  in	
  
other	
  countries.	
  The	
  average	
  Chinese	
  person	
  drank	
  just	
  1.5	
  liters	
  per	
  person	
  
last	
  year,	
  far	
  less	
  than,	
  say,	
  the	
  52	
  liters	
  drank	
  by	
  the	
  average	
  French	
  person.	
  
2. Overall	
  wine	
  consumption	
  in	
  China	
  actually	
  decreased	
  by	
  2%	
  last	
  year	
  
following	
  a	
  government	
  crackdown	
  on	
  excessive	
  spending	
  and	
  luxury	
  gifts.In	
  
fact,	
  China’s	
  growing	
  thirst	
  is	
  contributing	
  to	
  the	
  risk	
  of	
  a	
  global	
  wine	
  
shortage,	
  Morgan	
  Stanley	
  said	
  late	
  last	
  year.	
  
	
  
Booming	
  consumption	
  levels	
  in	
  both	
  the	
  US	
  and	
  China	
  are	
  contributing	
  to	
  the	
  risk	
  of	
  
an	
  impending	
  global	
  shortage,	
  especially	
  considering	
  the	
  recent	
  poor	
  harvests	
  in	
  
Europe.	
  
	
  
	
  
Brandon	
  Vallorani	
  is	
  the	
  CEO	
  and	
  founder	
  of	
  Liberty	
  Alliance,	
  and	
  is	
  a	
  practiced	
  
entrepreneur	
  with	
  a	
  background	
  in	
  marketing	
  and	
  management.	
  Brandon	
  graduated	
  
from	
  West	
  Virginia	
  University	
  with	
  a	
  Bachelor’s	
  of	
  Fine	
  Arts	
  in	
  Graphic	
  Design.	
  Liberty	
  
Alliance	
  is	
  a	
  network	
  of	
  websites	
  dedicated	
  to	
  advancing	
  Life,	
  Liberty,	
  and	
  the	
  Pursuit	
  
of	
  Happiness.	
  The	
  partners	
  and	
  members	
  of	
  this	
  organization	
  utilize	
  the	
  influence	
  of	
  
new	
  media	
  to	
  promote	
  traditional	
  values	
  and	
  generate	
  more	
  than	
  1,000,000	
  page	
  
views	
  each	
  day.	
  Brandon	
  Vallorani	
  enjoys	
  spending	
  time	
  with	
  his	
  family,	
  hunting	
  big	
  
game,	
  and	
  indulging	
  fine	
  cigars	
  and	
  wine	
  with	
  his	
  partners.	
  
	
  

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This Article By Brandon Vallorani Will Change the Way You Think About World Wine Consumption

  • 1. Which  Country  Now  Consumes  The   Most  Red  Wine?  Surprise!   By  Brandon  Vallorani   January  9,  2014     Which  nation  do  you  think   drinks  the  most  red  wine?   Italy?  France?  Well,  according   to  a  study  commissioned  by   Vinexpo  and  carried  out  by   International  Wine  &  Spirit   Research,  the  actual  answer  is   China.     Yes,  you  read  that  right.  In   2013  alone,  Chinese   oenophiles  drank  the   equivalent  of  1,865,000,000   bottles,  or  155,000,000  9-­‐liter   cases  of  red  wine.  All  told,  that’s  not  only  a  136%  increase  in  consumption  since   2008,  it’s  5  million  more  cases  than  France  and  almost  15  more  than  Italy.     While  for  now  the  US  remains  the  largest  consumer  of  wine  in  general,  red  wine   popularity  grows  in  China  on  account  of  the  luckiness  of  the  color,  the  burgeoning   population,  and  the  increasing  affluence  of  society.  What’s  more,  Chinese  wine   consumption  in  general  has  doubled  twice  in  the  last  five  years,  and  experts  predict   it  will  double  again  by  2016,  in  which  case  it  would  be  exactly  on  par  with  US   consumption.     For  Americans  worried  about  losing  our  edge,  there  are  two  encouraging  facts  to   keep  in  mind:     1. Talking  per  capita,  Chinese  wine  consumption  is  still  a  lot  smaller  than  in   other  countries.  The  average  Chinese  person  drank  just  1.5  liters  per  person   last  year,  far  less  than,  say,  the  52  liters  drank  by  the  average  French  person.   2. Overall  wine  consumption  in  China  actually  decreased  by  2%  last  year   following  a  government  crackdown  on  excessive  spending  and  luxury  gifts.In   fact,  China’s  growing  thirst  is  contributing  to  the  risk  of  a  global  wine   shortage,  Morgan  Stanley  said  late  last  year.    
  • 2. Booming  consumption  levels  in  both  the  US  and  China  are  contributing  to  the  risk  of   an  impending  global  shortage,  especially  considering  the  recent  poor  harvests  in   Europe.       Brandon  Vallorani  is  the  CEO  and  founder  of  Liberty  Alliance,  and  is  a  practiced   entrepreneur  with  a  background  in  marketing  and  management.  Brandon  graduated   from  West  Virginia  University  with  a  Bachelor’s  of  Fine  Arts  in  Graphic  Design.  Liberty   Alliance  is  a  network  of  websites  dedicated  to  advancing  Life,  Liberty,  and  the  Pursuit   of  Happiness.  The  partners  and  members  of  this  organization  utilize  the  influence  of   new  media  to  promote  traditional  values  and  generate  more  than  1,000,000  page   views  each  day.  Brandon  Vallorani  enjoys  spending  time  with  his  family,  hunting  big   game,  and  indulging  fine  cigars  and  wine  with  his  partners.