2. Why It’s Important
Your homepage is often the first page guests see. Optimize it to keep
guests there longer and increase conversions.
Pro tip: View our short video about the buuteeq-powered Homepage:
http://www.buuteeq.com/hotel-homepage
3. Bounce
Guests that bounce don’t book rooms
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4. Blink of an Eye
Guests decide to stay on your
homepage within 50 milliseconds
of the page loading
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5. Bounce Rate
3 ways to reduce homepage bounce
rate: Optimize
The typical bounce rate for hotel
websites is between • Architecture
• Content
30-50% • SEO
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7. Modern Technology
Your website architecture must
keep current with technological
advances to work properly.
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8. Information Architecture (IA)
Design a homepage that gives
guests what they want where
they want to find it
Pro tip: View our short video that explains Information Architecture:
http://www.buuteeq.com/hotel-web-architecture
Copyright 2010 buuteeq™ inc. All rights reserved
9. Rooms
The first thing guests want to
see are your rooms. Give them
quick, easy access right from
your homepage
Pro tip: View our short video about buuteeq Rooms:
http://www.buuteeq.com/hotel-rooms
Copyright 2010 buuteeq™ inc. All rights reserved
10. Photos
The next thing guests want to
see are beautiful, high-
resolution photos of your
property
Pro tip: View our short video about buuteeq Rooms:
http://www.buuteeq.com/hotel-photos
Copyright 2010 buuteeq™ inc. All rights reserved
11. Locations
Third, guests want to see local
attractions, points of interest
and directions to your property
Pro tip: View our short video about buuteeq Locations:
http://www.buuteeq.com/hotel-maps
Copyright 2010 buuteeq™ inc. All rights reserved
12. Reservations & Contact Info
Lastly, don’t make it hard to
reserve a room. Give guests
reservation and contact info
right on your homepage
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14. Branding
Your homepage must visually impress guests as soon as they see it.
Copyright 2010 buuteeq™ inc. All rights reserved
15. Branding
Your homepage must visually impress guests as soon as they see it.
Copyright 2010 buuteeq™ inc. All rights reserved
16. Quality
Your homepage should have
rich, detailed and quality
information that guests will
enjoy
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17. Photos & Video
Photos are essential, and video adds a nice touch
Copyright 2010 buuteeq™ inc. All rights reserved
18. Local Information
Provide local information so
guests know what to expect
upon arrival and can plan their
stay.
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19. Social
Make it easy for guests to
connect with you on their
favorite social network
Copyright 2010 buuteeq™ inc. All rights reserved
20. Copy
Homepage copy (text) should not
only be quality and relevant, but
should look interesting to keep
people reading. Avoid giant text
blocks. Use
• Headers
• Sub-headers
• Bulleted lists
• Bold & italics when appropriate
• Images and links
Copyright 2010 buuteeq™ inc. All rights reserved
22. What is SEO?
• A broad set of best practices that as a whole
increase the organic traffic to a website.
Organic refers to search terms typed by a user which lead to a visit to your
website: palo alto hotel, or best bed & breakfast in seattle
• Higher organic traffic can be highly profitable,
once Google starts preferring your website
over local competitors.
• Hoteliers care about SEO because the better
theirs is, the more direct reservations they
will receive.
• SEO won’t give you a great rank alone, but
when combined with great IA and quality
content, SEO can give you the edge you
need to oust your competitors from a coveted
rank.
Copyright 2010 buuteeq™ inc. All rights reserved
23. Healthy SEO for your Homepage
• Keyword-rich domain name
• Meta Title with targeted keywords
• Targeted keywords should be property
name, property location, (property type)
• Meta descriptions (150 words or less) and
keywords (6 or fewer) Pro tip: Read our blog post on SEO for
• No more than one header tips and an overview of what buuteeq
• Use multiple sub-headers does to help:
• Write lots of quality content http://www.buuteeq.com/blog/buute
• Social integration eq-seo-what-we-do-to-optimize-your-
site/
Copyright 2010 buuteeq™ inc. All rights reserved
24. View the Presentation Deck
http://www.slideshare.net/brandonbuuteeq/the-homepage
Sources
http://blog.kissmetrics.com/bounce-rate/
http://news.bbc.co.uk/2/hi/technology/4616700.stm
Hinweis der Redaktion
Guests that visit your homepage and immediately click away are said to have “bounced”. Obviously, bounced guests won’t be staying at your hotel, so it is important to optimize your homepage to decrease the bounce rate as much as possible.
The homepage is the first thing guests see. Guests make their decision about staying within 50 milliseconds of loading the page.
Typical bounce rate is between 30-50%. Optimizing home page with good content decreases bounce rate, leads to more conversions. An optimized homepage includes:Architecture (Fast Load, Information Architecture)Content & Presentation (Branding & Design, Quality of On-Page Content, Relevance of Content)SEO (Keyword Targeting)
Modern, up-to-date web design is essential for website to perform well within a constantly evolving cyberspace. Good design means fast page loads.
Information Architecture is a geeky way to say, “Design a homepage to give guests what they are looking for”. Hotel guests are looking for rooms, photos, locations and easy access to contact information and reservations.
Having great design simply gives you the structure you need to provide the necessary content your guests are looking for. Without good content, your homepage will have more bounces, regardless of its architecture.
Since guests make their decision to stay within the blink of an eye, time must be spent to make sure your homepage not only has great content, but looks good too. buuteeq has a number of basic and advanced branding options to customize your homepage.
Since guests make their decision to stay within the blink of an eye, time must be spent to make sure your homepage not only has great content, but looks good too. buuteeq has a number of basic and advanced branding options to customize your homepage.
Quality content includes relevant information about your hotel shown in a diversity of media.
Copy should be more than block after block of text. Text is very good, but it should also be visually stimulating to maintain interest. To include: Headers, sub-headers, stylized text and bulleted lists.
Search Engine Optimization (SEO) is essential to rank well organically on search engines like Google. SEO won’t give you a great rank alone, but when combined with great IA and quality content, SEO can give you the edge you need to oust your competitors from a coveted rank.
Copy should be more than block after block of text. Text is very good, but it should also be visually stimulating to maintain interest. To include: Headers, sub-headers, stylized text and bulleted lists.