1. COPYRIGHT 2012, BUUTEEQ INC.
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2. Facebook Timeline
Cover
Photo
Profile
Photo
Apps
Business
Info
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3. Cover Photo Details &
Restrictions
• Size: 851x315
• Cover Photos cannot include:
• Price or purchase information, such as
“40% off” or “Download it at our website”.
• Contact information such as a website
address, email, mailing address, or
information that should go in your Page’s
“About” section.
• References to Facebook features or
actions, such as “Like” or “Share” or an
arrow pointing from the cover photo to
any of these features.
• Calls to action, such as “Get it now” or
“Tell your friends”.
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4. Profile Photo
• Size: 180x180 (scaled to 32x32)
• Choose an image that
represents your business, like a
logo or an image of your
property.
• Be sure to stay on-brand.
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5. Apps
• There are 4 total app slots.
• The built-in Photos app cannot be
moved.
• You can place any other apps you
wish in the three remaining slots.
• Other apps are hidden in a twirl-
down arrow menu.
• You can change the photo of your
apps, if you wish.
• You can change the name of your
apps, if you wish, like “Start Here”.
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6. Business Info
• Click “Manage Page” to edit your
business info.
• Be sure to include your website
address.
• Map points will be added to your
About page automatically when you
enter your property‟s address.
• Great above-the-fold exposure. A
wonderful opportunity to share your
property‟s vital info.
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7. Pinned Posts and Fan Activity
Pinned
Post
Fan Activity
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8. Pinned Posts
• Click the pencil icon of a post and
choose “pin to top” to pin a post.
• Pinned posts stay at the very top of
your Timeline for 7 days.
• Use this tool to promote a
contest, seasonal promotion and so
on.
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9. Communication With
Guests
• Activity from guests, such as comments
and likes, appear in a new box on the
right-hand side called “Recent Posts by
Others”.
• In the Permissions section, you can
manage how guests post on your Page.
• Guests can send you direct, private
messages over Facebook. You cannot
initiate a conversation with guests—they
must act first.
• You may respond to messages they send
you up to two times.
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10. Milestones
Milestones
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11. Create a Milestone
• Navigate to the moment in time
where you want to add the
milestone.
• Hover over the line in the middle
of the page. Your mouse pointer
will turn into a + icon. Click.
• Choose “create a milestone”
• Complete the information and
save.
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12. Highlights
Highlights
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13. Highlighted Posts
• Highlighted posts take on the full
width of your timeline. Great for
photos and videos.
• Hover over your post and click the
star icon to highlight a post.
• You can un-highlight a post at any
time.
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14. Admin Panel
Direct, Private Messages
Notifications
Likes
Insights
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15. Admin Analytics
• Shows you how many people
saw your post (reached), how
many people posted a comment
or liked or shared your content
(talking about this) and shows
this information in relation to
your posts.
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16. Admin Notifications
• See a list of guest activity in the
order it happens.
• See who likes your posts.
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17. Admin Messages
• Private messages appear in the
new messaging center within
the admin dashboard.
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18. Other News & Considerations
• Facebook ads have changed. • You can preview how the timeline
Now, when you publish a new looks with your Page now until
Facebook post, you can pay March 30th, when it will
Facebook to give it more prominence
automatically go live to all
with your fans. These are called
“Sponsored Stories”. Facebook pages.
• You can change the dates on your • You can‟t send a message to a
posts, and repeat certain posts fan until they first send one to you.
throughout your timeline using a Then, you may respond to their
range of dates. message only twice.
• Facebook Places are not integrated • Pinned posts stay at the top of
with Timeline. Your “check-ins” will your Timeline for only 7 days.
become “visits”.
• Your Facebook page analytics are
public.
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19. COPYRIGHT 2012, BUUTEEQ INC.
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20. Eye Tracking Studies
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21. Designed for Bookings
Reservation button
What do potential Property photo
guests focus on?
More Attention Less Attention
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22. help buuteeq

23. Same Great Content Prominent „like‟ button
Quick access to other apps
850px
Wide
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24. Hotel Info App for
Facebook – Coming
Innovations
• New, 850px, full-width app
• Three new App places;
Location app, Room Overview
App, Reservations App
• Photos published right to
your Facebook photo gallery
• Rich analytics from Facebook
to track your conversions
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25. Resources
• Page Guidelines by Facebook http://www.facebook.com/page_guidelines.php
• Introduction to Page Timelines by
http://www.facebook.com/about/pages
Facebook
• Cover Photo Guidelines by http://www.facebook.com/help/timeline/cover
Facebook
• How to make a Milestone http://www.facebook.com/help/?faq=279680818
764230
• Facebook‟s Timeline introduction http://ads.ak.facebook.com/ads/FacebookAds/P
PDF ages_Product_Guide_022812.pdf
• buuteeq‟s Timeline guide on the http://www.buuteeq.com/blog/timeline-for-
facebook-pag
blog
https://www.facebook.com/help/?page=2132085
• More about Sponsored Stories 52035450es/
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26. @buuteeq
buuteeq.com/blog
brandon@buuteeq.com
karen@buuteeq.com
The Digital Marketing System for Your Inn
COPYRIGHT 2012, BUUTEEQ INC.
www.buuteeq.com
help buuteeq