Learn the latest news & statistics about Google+, Facebook, Twitter, Tumblr and Pinterest, and explore strategies on how to leverage each to promote your inn or bed and breakfast.

1. EMBRACE SOCIAL
MEDIA!
Not convinced? Come learn more.

2. The State of
Social Media
TODAY

3. Adult Internet Users who Use Social Networks
66%
65%
64%
63%
Adult Internet Users who
62% Use Social Networks
61%
60%
59%
2010 2011

4. THE PURCHASE DECISION
What percentage of buyers BOUGHT something
based on a social media suggestion from a friend?
71% Listens to
friends!
29% Ignores
friends

5. RETURN CUSTOMERS
People who interact with your social spaces are
more likely to become return customers
Stay at
Your Inn
Follow
Tell a
Your Social
Friend
Media

6. THE AVERAGE LARGE COMPANY HAS
178 Social
Media
Accounts
Q. How many do you need?
A. Only as many as your guests need.

7. ACTION
• Give each network a clear, distinct purpose.
• Be consistent with updates.
• Interact with guests.
• Make your networks visible to the world.

8. Google+
Changing the social game

9. Over 3,000,000,000 searches each day on Google

10. GOOGLE+ FAST STATS
• Over 90 million users
• Projected 400 million by end of 2012
• 55% increase in December alone
• 77 of the worlds top 100 brands have a Google+
page

11. Google+
News

12. GOOGLE+ YOUR WORLD
Google now gives you personalized search results
based on your Google+ circles

13. FREE GOOGLE PROMINENCE
Google now gives popular profiles and pages
search prominence

14. FAVOR GIVEN TO GOOGLE+ PROFILES
Google appears to give favorable search results to
G+ profiles

15. GREATER SEARCH VISIBILITY
Google gives greater visibility with images in
organic search results

16. Google+
Strategy

17. OPTIMIZE YOUR PAGE FOR SEARCH
Title Tag
SEO Rich Do-follow
Copy Links

18. UPDATE OFTEN WITH YOUR CONTENT

19. LINK YOUR WEBSITE WITH YOUR PAGE
Place this code in
your website header
Place this badge and/or
button on your website

20. ENCOURAGE +1S

21. ENCOURAGE YOUR PAGE ADDED TO CIRCLES

22. Facebook
Leveraging the power of the world’s
most popular social network

23. FACEBOOK FAST STATS
• Over 850 million active Facebook users to top 1
billion by August
• 200 million added in 2011 alone
• 77% say they interact with brands through the
wall; by reading posts & updates
• Auto-posting decreases likes by 70%
• 58% like brands “because they are a customer”
• 57% like brands “for deals & coupons”
• 56% say they are more likely to recommend a
brand they follow on Facebook

24. ROOM TO IMPROVE ON FACEBOOK
65% of hospitality property owners who know
about Facebook, use Facebook to drive bookings
Only 9% of lodging website visits came from
Facebook
Only 1% of online bookings came from Facebook

25. Facebook
News

26. TIMELINE
• Allows people to
“subscribe” to updates
• Meant for public figures;
celebrities, brand
evangelists, etc.
• Incompatible with many
applications, like-gates, etc.
• Guests can’t “check-in”
• Not suitable for hospitality
properties

27. PAGE REACH
• Your posts only reach 17% of your fans (1 out of 6)
• Your page is devalued by Facebook if you have many posts with few
“likes”
• Impressions (post view) = Reach (unique fans who read it) *
Frequency (the number of times they read it)
• There has been a 56% decrease in impressions since June 2011

28. Facebook
Strategy

29. CREATE DEALS & COUPONS
Give guests a reason to visit your page and encourage likes by offering
deals and coupons.

30. SHOW OFF YOUR PROPERTY’S INFO
It’s all about rooms, photos and maps. Allow guests to make a
reservation right from Facebook.

31. CREATE FACEBOOK ADS
Facebook ads are a very good way to snag guests who do most of their
browsing on Facebook
Facebook alone accounts for over
5% of ad spending on the
Internet.
Ad Spending
Everyone
Else
Facebook

32. MAKE EACH UPDATE INTERESTING
Because Facebook judges you by the quality of your posts, make every
post quality. Put thought into every wall post.
How to write interesting posts:
• Include photos
• Post videos
• Include humor
• People respond to questions. Ask
questions to get more likes and
responses.
• Respond to comments often
• Like people’s comments.

33. Twitter
Still there, still powerful

34. TWITTER FAST STATS
• Over 456 million Twitter accounts, 100 million of
which are active
• 64 million in North America alone
• 40% don’t tweet, but only read tweets
• Tweets are more likely to be re-tweeted (shared)
because:
• The tweet was interesting (94%)
• It was funny (84%)
• The re-tweeter had a personal connection
with the author (66%)
• The Tweeter was a celebrity (21%)
• The Tweeter offered incentive (32%)
• The Tweeter said “Please re-tweet” (26%)

35. On January 18th, there
were 2,400,000 individual
tweets about SOPA

36. Twitter
News

37. BRAND PAGES
Brand pages are coming SOON to Twitter

38. Twitter
Strategy

39. MAKE YOURSELF WORTH FOLLOWING
Make sure your tweets are consistent, interesting
and funny

40. FOLLOW INDUSTRY LEADERS
• Follow industry leaders and strike up
conversations with them
• Respond to “mentions” and direct messages
• Don’t be afraid to disagree with industry leaders
• Include deals and offers

41. YouTube
The video giant

42. YOUTUBE FAST STATS
• Over 800,000,000 unique visitors each month
• 100,000,000 people take a social action with a
YouTube video each week
• Over 3 BILLION videos are viewed each day
• 150 years of YouTube videos are watched on
Facebook every day
• Every minute, over 500 tweets contain YouTube
links

43. YOUTUBE RANKS WELL IN SEARCH

44. DON’T FOREGET RELATED VIDEOS

45. YouTube
Strategy

46. SHOW OFF YOUR LOCATION & PROPERTY
Create simple, short videos about your property
and your property’s location. Ideas can include:
• Take people on a video tour of your property, a
local landmark or nearby shops and points of
interest.
• Take beautiful, high resolution photos of your
property and local scenery and create a video
photo slideshow set to music.

47. OPTIMIZE FOR SEARCH
Make sure your videos are easy to discover on
YouTube & Google search

48. Other Options
Tumblr. & Pinterest

49. FAST STATS
Tumblr. Pinterest
• 13 billion page views per • 11 million visits each
month week
• Over 10 billion unique • 5 million active users
posts connected to Facebook
• 40 million posts added • Already one of the top
each day ten social sites
• 72 million visitors each • It’s user growth is what
month Facebook’s was 5 years
ago

50. TUMBLR.
A social blogging platform. Logged-in users account
for most of its usage & page views

51. PINTEREST
An online bulletin board for photos, etc.

52. Tumblr. & Pinterest
Strategy

53. POST
Post interesting content—particularly images
Tumblr.
Pinterest

54. FOLLOW
Follow interesting people within your field who
have large audiences
Tumblr.
Pinterest

55. SHARE
Share their interesting posts to benefit your
audience, and also with the hope that they will
share your posts in turn
Tumblr. Pinterest

56. @buuteeq
buuteeq.com/blog
brandon@buuteeq.com
The Digital Marketing System for Your Inn
www.buuteeq.com

57. Sources:
• http://www.seomoz.org/blog/a-peek-under-the-hood-how-we-manage-the-seomoz-community
• http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
• http://www.stonetemple.com/real-time-quality-score-with-frederick-vallaeys/
• http://support.google.com/places/bin/answer.py?hl=en&answer=7091
• http://www.youtube.com/t/press_statistics
• http://juliasegal.tumblr.com/post/16019804182
• http://searchenginewatch.com/article/2124899/SEO-for-Google-Profiles-and-Pages
• http://www.copyblogger.com/google-plus-content-marketers/
• http://adage.com/article/the-media-guy/facebook-makes-52-sharing-web/231528/
• http://www.wihphotel.com/mag/2011/when-social-media-for-hotels-works/
• http://blog.hubspot.com/blog/tabid/6307/bid/30306/Facebook-Launches-Customized-Calls-to-
Action-for-Apps.aspx
• http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-
107285
• http://www.travelclick.com/press/releases/index.cfm
• http://blog.milestoneinternet.com/education/webinar-top-10-marketing-trends-2012/
• http://mashable.com/2012/01/19/google-plus-search-
upgrade/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28
Mashable%29