Suche senden
Hochladen
All marketers-are-liars
•
Als ODP, PDF herunterladen
•
8 gefällt mir
•
4,106 views
B
brandon.w.west
Folgen
Melden
Teilen
Melden
Teilen
1 von 24
Jetzt herunterladen
Empfohlen
The Top 10 Story Telling Mistakes
The Top 10 Story Telling Mistakes
Guru Technolabs
How to Write a Powerful Press Release
How to Write a Powerful Press Release
HappiContent
Irresistible content for immovable prospects
Irresistible content for immovable prospects
Velocity Partners
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
Close.io
The Best 25 Cents I Ever Invested
The Best 25 Cents I Ever Invested
Kathleen Gage
Social Media Copywriting
Social Media Copywriting
Dini Prathivi
For sale by owner
For sale by owner
RandyBett
Creating Content To Ignite a Member Audience
Creating Content To Ignite a Member Audience
Seth Price
Empfohlen
The Top 10 Story Telling Mistakes
The Top 10 Story Telling Mistakes
Guru Technolabs
How to Write a Powerful Press Release
How to Write a Powerful Press Release
HappiContent
Irresistible content for immovable prospects
Irresistible content for immovable prospects
Velocity Partners
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
Close.io
The Best 25 Cents I Ever Invested
The Best 25 Cents I Ever Invested
Kathleen Gage
Social Media Copywriting
Social Media Copywriting
Dini Prathivi
For sale by owner
For sale by owner
RandyBett
Creating Content To Ignite a Member Audience
Creating Content To Ignite a Member Audience
Seth Price
How to create a brand that takes your platform and pitching game to the next ...
How to create a brand that takes your platform and pitching game to the next ...
Kash Bhattacharya
Welcome to a Growth Hacker's Day
Welcome to a Growth Hacker's Day
Julien Le Coupanec
Tbex
Tbex
Kash Bhattacharya
How to find money in the budget travel blogging niche
How to find money in the budget travel blogging niche
Kash Bhattacharya
EMPATHY
EMPATHY
Jazen Javier
Can You Really Engineer Love?
Can You Really Engineer Love?
George Hutton
The 5 Ancient Secrets of Storytelling
The 5 Ancient Secrets of Storytelling
scott mills
5 Ways To Fail At Native Advertising by @PStaunstrup
5 Ways To Fail At Native Advertising by @PStaunstrup
Pontus Staunstrup
Top 10 Excuses for Not Marketing
Top 10 Excuses for Not Marketing
Q4intelligence
Storytelling Session
Storytelling Session
Rajesh Lalwani
Travel blogging : From niche to business
Travel blogging : From niche to business
Kash Bhattacharya
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Story Bistro (formerly Word Chef)
5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success
John Kremer
A simple content strategy for brave marketers only
A simple content strategy for brave marketers only
Latitude Digital Marketing
How to pick powerful stories
How to pick powerful stories
Presentation Studio
How to write quality content that's shared like crazy
How to write quality content that's shared like crazy
Perfect Blender
Presentation for sky with notes
Presentation for sky with notes
Ian McKenzie
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Mike Jones ⚡
Trick or Tweet! 13 Tweetable Content Marketing Tips
Trick or Tweet! 13 Tweetable Content Marketing Tips
Kapost
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
www.brandalizm.co.uk
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
LoudStory
Seth Godin Presentation - March 11
Seth Godin Presentation - March 11
sethgodinprez
Weitere ähnliche Inhalte
Was ist angesagt?
How to create a brand that takes your platform and pitching game to the next ...
How to create a brand that takes your platform and pitching game to the next ...
Kash Bhattacharya
Welcome to a Growth Hacker's Day
Welcome to a Growth Hacker's Day
Julien Le Coupanec
Tbex
Tbex
Kash Bhattacharya
How to find money in the budget travel blogging niche
How to find money in the budget travel blogging niche
Kash Bhattacharya
EMPATHY
EMPATHY
Jazen Javier
Can You Really Engineer Love?
Can You Really Engineer Love?
George Hutton
The 5 Ancient Secrets of Storytelling
The 5 Ancient Secrets of Storytelling
scott mills
5 Ways To Fail At Native Advertising by @PStaunstrup
5 Ways To Fail At Native Advertising by @PStaunstrup
Pontus Staunstrup
Top 10 Excuses for Not Marketing
Top 10 Excuses for Not Marketing
Q4intelligence
Storytelling Session
Storytelling Session
Rajesh Lalwani
Travel blogging : From niche to business
Travel blogging : From niche to business
Kash Bhattacharya
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Story Bistro (formerly Word Chef)
5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success
John Kremer
A simple content strategy for brave marketers only
A simple content strategy for brave marketers only
Latitude Digital Marketing
How to pick powerful stories
How to pick powerful stories
Presentation Studio
How to write quality content that's shared like crazy
How to write quality content that's shared like crazy
Perfect Blender
Presentation for sky with notes
Presentation for sky with notes
Ian McKenzie
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Mike Jones ⚡
Trick or Tweet! 13 Tweetable Content Marketing Tips
Trick or Tweet! 13 Tweetable Content Marketing Tips
Kapost
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
www.brandalizm.co.uk
Was ist angesagt?
(20)
How to create a brand that takes your platform and pitching game to the next ...
How to create a brand that takes your platform and pitching game to the next ...
Welcome to a Growth Hacker's Day
Welcome to a Growth Hacker's Day
Tbex
Tbex
How to find money in the budget travel blogging niche
How to find money in the budget travel blogging niche
EMPATHY
EMPATHY
Can You Really Engineer Love?
Can You Really Engineer Love?
The 5 Ancient Secrets of Storytelling
The 5 Ancient Secrets of Storytelling
5 Ways To Fail At Native Advertising by @PStaunstrup
5 Ways To Fail At Native Advertising by @PStaunstrup
Top 10 Excuses for Not Marketing
Top 10 Excuses for Not Marketing
Storytelling Session
Storytelling Session
Travel blogging : From niche to business
Travel blogging : From niche to business
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success
A simple content strategy for brave marketers only
A simple content strategy for brave marketers only
How to pick powerful stories
How to pick powerful stories
How to write quality content that's shared like crazy
How to write quality content that's shared like crazy
Presentation for sky with notes
Presentation for sky with notes
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Trick or Tweet! 13 Tweetable Content Marketing Tips
Trick or Tweet! 13 Tweetable Content Marketing Tips
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
Why Content Marketing Sucks - The Basic Mistake that Spoils Everything
Ähnlich wie All marketers-are-liars
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
LoudStory
Seth Godin Presentation - March 11
Seth Godin Presentation - March 11
sethgodinprez
Main Presentation - March 11
Main Presentation - March 11
sethgodinprez
Marketing
Marketing
Maria Dontsova
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
Sameer Mathur
10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers
WeAreWizard
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
Pieter Spinder
Startup marketing plan
Startup marketing plan
Joseph Abraham
Brand storytelling Masterclass - John Maduforo (Futuresoft)
Brand storytelling Masterclass - John Maduforo (Futuresoft)
John Maduforo
Don't Use That Tone of Voice With Me!
Don't Use That Tone of Voice With Me!
Rock & Bloom
Marketing
Marketing
Sandeep Sharma
Selling Terms Idioms_phrases
Selling Terms Idioms_phrases
KatieEnglishTutoring
Brand Storytelling: A Look at the Hero and Brand Journey
Brand Storytelling: A Look at the Hero and Brand Journey
Kim Donlan
Basis Sales Slides 2008 Part 1 1219374427739260 8
Basis Sales Slides 2008 Part 1 1219374427739260 8
ganeshbde
Success in Sales and Marketing Part 1- BASIS Marketing Training
Success in Sales and Marketing Part 1- BASIS Marketing Training
Kenny Ong
The Fundamentals of Brand Storytelling
The Fundamentals of Brand Storytelling
Rock & Bloom
How to Authentically Stand Out From the Crowd
How to Authentically Stand Out From the Crowd
Boom! Social
What if you could say the right things to the right people at the right time?
What if you could say the right things to the right people at the right time?
Tron Jordheim - Self Storage Doer
Telling Stories to Bigger Revenue
Telling Stories to Bigger Revenue
Big Leap Digital Marketing and Communications
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Ähnlich wie All marketers-are-liars
(20)
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2
Seth Godin Presentation - March 11
Seth Godin Presentation - March 11
Main Presentation - March 11
Main Presentation - March 11
Marketing
Marketing
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
Startup marketing plan
Startup marketing plan
Brand storytelling Masterclass - John Maduforo (Futuresoft)
Brand storytelling Masterclass - John Maduforo (Futuresoft)
Don't Use That Tone of Voice With Me!
Don't Use That Tone of Voice With Me!
Marketing
Marketing
Selling Terms Idioms_phrases
Selling Terms Idioms_phrases
Brand Storytelling: A Look at the Hero and Brand Journey
Brand Storytelling: A Look at the Hero and Brand Journey
Basis Sales Slides 2008 Part 1 1219374427739260 8
Basis Sales Slides 2008 Part 1 1219374427739260 8
Success in Sales and Marketing Part 1- BASIS Marketing Training
Success in Sales and Marketing Part 1- BASIS Marketing Training
The Fundamentals of Brand Storytelling
The Fundamentals of Brand Storytelling
How to Authentically Stand Out From the Crowd
How to Authentically Stand Out From the Crowd
What if you could say the right things to the right people at the right time?
What if you could say the right things to the right people at the right time?
Telling Stories to Bigger Revenue
Telling Stories to Bigger Revenue
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
All marketers-are-liars
1.
All Marketers
Are Liars Tell Stories The Power of Telling Authentic Stories in a Low-Trust World By Seth Godin
2.
3.
4.
Everyone is
a liar.
5.
We know we're
not telling the whole truth.
6.
7.
Marketers tell lies
& consumers believe them.
8.
9.
Consistent and authentic.
10.
11.
12.
Marketers need to
earn trust before telling the story.
13.
14.
The prospect ultimately
tell themselves the lie – drawing their own conclusions.
15.
16.
Fact sheet about
boiling water
17.
18.
19.
20.
Right item, wrong
staff = you lose
21.
Consumers see through
deciet
22.
23.
The best stories
agree with what the audience already believes.
24.
25.
The best stories
agree with what the audience already believes.
26.
27.
28.
29.
30.
One competitor makes
a change, the entire landscape changes.
31.
32.
If your competitor
changes their story, so does yours.
33.
Yesterday's story doesn't
work for today's customers
34.
35.
It's what we
believe.
36.
It's our biases.
37.
38.
39.
We really don't
know when the first impression will occur.
40.
41.
They reinforce our
own thoughts
42.
43.
High level concepts
that can apply to any business
44.
Changes the perspective
on what is 'marketing' in a connected world.
45.
Many business examples
46.
47.
No step by
step guide (not that you want one)
48.
Doesn't make toast?
49.
50.
This is a
book to help change your perspective
51.
A quick read
for any marketer – easy to reflect on own line of work and compare.
Jetzt herunterladen