1. Getting the Most out of Your Facebook Fan Page Contest Building your fan base

2. Step 1: Don’t be Shy! Get Staff Involved If you have a personal Facebook profile, make sure you "like" your own local fan page. Ask your staff members at the store to do the same. Have friends and family of staff share it out as well.

3. Step 2: Select Friends to Invite

4. Invite Friends

5. Step 3: Update Existing Fans

6. Update Fans

7. Step 3: Repost Link to Events Repost Link to Event 1-2 times a week Brand Journalists does this for you at different times of the day and week

8. Copy Event Page URL

9. Step 4: Have Staff Mention Contest Mention it to EVERY customer in the store Create a flyer for placement near the cash register Use QR codes to have salespeople gather fans and enter customers in the contest

10. Step 5: Broadcast Link on Google Places / Twitter / Linkedin Post link to contest on your Linkedin profile Post link to event on Google places as a status Broadcast via twitter

11. Step 6: Email Link to Event to Customer Contests Email 2 reminders about your Facebook contest to your email list Use links to the Facebook event in email so readers can click directly on event page Be descriptive of the giveaway – sell the prize