B2B Checkins 2011

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Joe Edwards

Why it's so not close for B2B yet and where I can see the future going

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As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.

Social trends, why they are important and why they are not

Joe Edwards

The Trials and Tribulations of the Social Business

Joe Edwards

What I've Learnt from Social Media Listening

Joe Edwards

In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on. A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.

Herding cats part 2

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Emotional content marketing

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Social Media for Events

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Un forgettable

Joe Edwards

In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates. Session will look at: Understanding the the good, the bad and the other crap - how to create content that gets cut through. Techniques to find insights that will delight Build a strategy and tactics for your content What it takes to become a content king Using the right content to nudge the buyer down the

Discover what good content looks like

Joe Edwards

A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress

Social Analytics Suck

Joe Edwards

When is a community not a community?

Joe Edwards

There have been many posts about Klout and Peer Index (the two big influencer measurement tools) most of them have been pretty negative as a whole claiming massive inaccuracies due to their method of measurement. To be honest I don’t blame people for slamming these services when the editor of mashable can have a higher influence than the President of the United States (argue-ably the most influential person in the world) it does start to pose a few questions. Personally I think both services have a few flaws but then they have a massive task of attempting to turn what is essentially qualitative relationship based interactions into hard qualitative statistics.

Influencer metrics are getting a Klout

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Content Marketing

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Internal Blog Workshop

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Google Plus

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Social Engagement Planning

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Custom Branding

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I think it’s safe to say that yet another marketing term can be added to the B2B vocabulary bucket, that of social commerce or sCommerce. By now many of you will have signed up to the likes of Groupon and Living Social to take advantage of all the available deals. What you may not have seen is the B2B social marketplaces such as Huddlebuy (UK) and Bizydeal (US). Major sCommerce B2C players may also jump on the B2B wagon.

B2B sCommerce

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The future of marketing

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Social Media B2B and Extranets

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Mehr von Joe Edwards (19)

Social trends, why they are important and why they are not

The Trials and Tribulations of the Social Business

What I've Learnt from Social Media Listening

Herding cats part 2

Emotional content marketing

Social Media for Events

Un forgettable

Discover what good content looks like

Social Analytics Suck

When is a community not a community?

Influencer metrics are getting a Klout

Content Marketing

Internal Blog Workshop

Google Plus

Social Engagement Planning

Custom Branding

B2B sCommerce

The future of marketing

Social Media B2B and Extranets

B2B Checkins 2011

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