Twitter is the second largest social network with more than 200,000,000 registered members, but many business owners don't know how to use it as marketing tool for their business. Twitter has many practical business applications and the potential to bring a solid return on investment. Join us for this webinar to discover how companies of all sizes and industries are incorporating Twitter into their overall marketing plan to achieve their business goals.

1. Presented by
Brandi Palechek
Digital Media Strategist
www.mnwc.org
Digital
Learning
Webinar:
Twi1er
for
Business
Minnesota Women in Marketing
and Communications
Note:
The
hashtag
for
today’s
webinar
is
#mwmctw

2. www.mnwc.org
Agenda
• Laying
a
Solid
Founda=on
• Growing
Your
Twi@er
Following
• Twi@er
Dos
and
Don’ts
• Five
Twi@er
Business
Strategies
• Measuring
Return
on
Investment
• Ques=on
&
Answer

3. www.mnwc.org
Laying a Solid Foundation
• Set
your
goals
and
objec=ves
• Assemble
your
Twi@er
Team
• Define
your
Twi@er
brand
• Establish
rules
and
guidelines
• Do
your
homework
• Create
a
schedule
/
editorial
calendar
• Gather
the
right
tools

4. www.mnwc.org
Growing Your Twitter Following
• Work
outside
of
Twi@er
to
grow
your
brand
• Give
them
a
reason
to
follow
you
• Create
conversa=ons
by
asking
the
right
ques=ons
• Interact
by
responding
and
retwee=ng
• Get
discovered
by
using
hashtags
and
@
men=ons
• Use
simple
calls
to
ac=on

5. www.mnwc.org
Twitter Dos and Don’ts
• Don’t
over
promote
• Don’t
use
poor
grammar
or
spelling
• Don’t
use
company
jargon
or
lingo
• Don’t
get
too
personal
• Don’t
over
schedule
• Don’t
leave
dead
air
• Don’t
tweet
too
frequently

6. www.mnwc.org
Twitter Dos and Don’ts
• Do
have
a
strategy
• Do
integrate
Twi@er
with
other
marke=ng
programs
• Do
create
an
informa=ve
profile
• Do
monitor
keywords
and
compe=tors
• Do
use
#hashtags
and
keywords
• Do
engage
and
interact
• Do
be
careful
what
you
tweet

7. www.mnwc.org
Five Twitter Business Strategies
• Promo=ng
Your
Business
• Managing
Customer
Rela=onships
• Building
a
Community
• Content
Marke=ng
• Search
Engine
Marke=ng

8. www.mnwc.org
Measuring ROI
• Monitoring
community
growth
• Replies,
Retweets,
and
Shares
• Google
Analy=cs
Repor=ng
• Adding
Google
Tracking
URLs
• 3rd
Party
Social
Media
repor=ng
tools

9. www.mnwc.org
Let’s Get Social
Facebook:
h@p://www.facebook.com/brandi.palechek
Google+:
h@p://gplus.to/brandipal
LinkedIn:
h@p://www.linkedin.com/in/brandipalechek
Tumblr:
h@p://brandipal.tumblr.com
Twi@er:
@brandipal

10. www.mnwc.org
Questions?
Do
you
have
any
ques=ons
about
the
informa=on
covered
in
today’s
webinar?
If
so,
please
enter
them
into
the
Chat
or
Ques=on
Box
on
your
GoToWebinar
Control
Panel.

11. www.mnwc.org
Twitter for Business
Thanks
for
joining
us
today!
Join
us
for
our
next
Digital
Learning
Webinar:
Using
YouTube
to
Promote
Your
Business
Tuesday,
January
17th
@
1:00PM
CST
Register
at
h@p://www.mnwc.org/events/item/112.
Visit
MNWC.org
for
a
current
calendar
of
upcoming
events.