Some key social media marketing lessons which we can learn from the Anna Hazare campaign.

1. Media Social Activist V Social Media lessons from Anna Hazare

2. anna hazare Gandhian, activist, social worker and crusader fighting to implement Jan lokpal

3. #annahazare a million voices which brought about change and one of the most successful social media campaign

4. the scale of the campaign

5. 5 Lakh fans on FB page 1.9 lakh 'likes' 37,000 Comments 150 other pages (created unofficially in support of Anna)

6. #isupportannahazare with more than 8,000 tweets, was the top Trending Topic on Twitter (India) on August 17

7. More than 1.7 lakh tweets mentioned 'Anna Hazare', 1.5 lakh tweets mentioned 'Jan Lokpal' and 32,000 tweets referred 'RamlilaMaidan' during August 16-27 .

8. Dynamic website

9. Mobility OVI app Android app More than 10000 downloads of the App 1.5 Crore Missed calls on the support Campaign helpline .

10. Learning's from Anna

11. Lesson 1 Identify passion It’s the first step for your brands social media presence Why should the consumer like you on facebook or talk about you on twitter Give him a good reason, not some brand attribute but a cause which he can relate and engage

12. Lesson 2 Ignite and scale the passion Draw up a plan on how you can ignite and scale the passion We are in a era where we want to create not just consumers but fans for your brands Plan the touch points across the social media landscape not just limiting to facebook

13. Lesson 3 Embrace mobility We are a mobile audience, for most of the Indians the mobile is the first computing device Think beyond SMS , involve other touch points like mobile sites, apps, Out bound dialers

14. Lesson 4 Website as a spokesperson Your website is your spokes person, the website should evoke a dialogue with the visitors Content is the king and a equal mix of static and dynamic content can work well for your brand

15. Lesson 5 Keep the conversation alive Keep seeding conversations and sharing things on your fb page and twitter page Remember in social media - out of feeds is out of mind

16. Bring out the Anna in your brandsGet in touch Jini Mathai Group Head Alternate Media Brandcare healthcare communicationsjmathai@brandcare.net0091-9322815707brandcare.net

17. Connect with us More about us on brandcare.net You can Get in touch with us on jmathai@brandcare.net with Name and choice of posters and we will upload the AI file for you