More than words, The changing face of reading | The advent of algorithmic & curated content

Title

T.M.I.
too much information

A good portion of technologies we see today are about
consolidating information, organizing information,
and making information relevant to us.

Copyright, Thomas Wong, clearballoondog.wordpress.com
Extra Text
Page 2 of 16

Title

Estimated 70 million iPads sold

At least 1 in 10 iPad users have reading
apps installed

+
The way we consume content is changing

Subtitle

Copyright, Thomas Wong, clearballoondog.wordpress.com Page 3 of 16

It took a mix of right ingredients for reading on
tablets to really take off
Title

UI Social

Wireless
Reading
Curation User Focus
Apps
iPad Desirable
Hardware

Algorithms

Battery Life
Subtitle
Ecosystem


Technology Giants

Apple Newstand
Title

Tencent 腾讯爱看
Behemoths awaken
Technology giants & big media companies are
Netease 网易阅读 now participating in the
Yahoo Livestand
reading app market

Google Currents

Facebook Washington Post Reader
Media Companies
Twitter & Summify
CNN Zite

Startups
Aol Editions

Flipboard

Flud Pulse Zaker

News.me Feedly Skygrid

Smartr News 360 Subtitle Float

Streamglider Nine Connections Taptu

Search engine wars are mostly over & online
advertising has matured
Title

Internet
Browser Explorer, Firefox, Chro
me, Safari

Portals Yahoo | Online Ad Networks & CPM

Search Engines Google | Targeted Online Ads CPC

Aggregation, News & Reading, Content Curation Fragmented

Social Facebook
Unproven Revenue Model

Smart Phones Apple & Google

Foursquare, Facebook, Frag
Geo-location mented

Early Internet Days
Subtitle Today


Title

Reading

+ Mobile
= Online ads, content and services
which are more contextual, relevant
and targeted
Social

Reading apps could power the
Subtitle next evolutionary step
of online ads


Consolidating and organizing information is not Title

new, we are in stage 3.5

Really
Classical Social
Portable
Era Era
Era
Stage 1 Stage 2 Stage 3

Excite Geocities iPad
Netscape Portal Blogger Flipboard
Magellan Friendster Android
Lycos Twitter
Google Facebook
Yahoo 微薄
Hootsuite

Subtitle
We’ve been trying to organize information online since it
started, the effort to collect, segment and filter has
persisted but our tools evolve.


The Classical Era was functional & gave us
portals, feeds & aggregation tools
Title

IP Addresses Domain Names
165.9.34.50 www.pizzahut.com
Static Portals Dynamic Portals

Directories
Mozilla
Yahoo

Search Engines Feeds Customizable Portals
RSS
Lycos Netscape Portal
Atom
Magellan Google IG
Excite
Dogpile
Google
Aggregators 1.0
Google Reader

Usenet / Newsgroups

Subtitle


The Social Era was about connectedness
Title

WYSIWYG Blogs
Hotdog Blogger
Frontpage Blogspot
Geocities

Social Networking Sites Microblogs
Personal Websites Friendster Twitter
Orkut Mixi
Angelfire
Myspace Weibo
Geocities
Facebook
Google+

Subtitle


The really Portable Era gave us the iPad & its
ecosystem of Apps
Title

iPad

Tablets

App store

Smartphones Feed Readers
Windows Mobile
iOS | iPhone
Android

Subtitle


Reading apps & new aggregation tools came out of
the social & portable era
Title

Aggregators 1.0 Classical Era

Directories `
Search Engines Aggregators 2.0
Usenet / Newsgroups Feeds Customizable Portals

Social Era
Social Networking Sites
Aggregators 3.0
` Reading Apps
WYSIWYG Blogs ` Microblogs
` `
` Personal Websites

Portable Era
Subtitle
iPad

Tablets

` Smartphones Appstore Feed Readers

`

Aggregation technology of the past began roping in
feeds from various social sources
Title


Directories `
Search Engines Aggregators 2.0
Hootsuite
Trap.it
Intigi
Summify
Social Era

`
WYSIWYG Blogs ` Microblogs
` `
` Personal Websites
Subtitle


Future Features & Trends
Title

Deeper Learning B2B
Social Algorithms Focus

Collapsing User
Offline Access
Grouping Experience

Subtitle
Reading apps could integrate these features to help users get more relevant content
from their news and social feeds, making information constantly accessible, as well as
designing apps to be easy and engaging to use.


Content strategy will be increasingly important
SEO & SEM strategies will need to change
Title

Marketer
Social media plans may need to be revised
Potential new channel to reach customers & leads

Expect more apps to flood the reading app space
Normal Hopefully better features in the near future
Support apps which put focus on the user
User

A good chance reading apps will impact traditional media
Test it or work with it? (eg The Atlantic & Pulse, Washington Post & Facebook)
Publishing
Ignore it?
Media Work against it?
Drive it? (CNN & Zite)
Subtitle
How now brown cow?

More than words, The changing face of reading | The advent of algorithmic & curated content

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