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Breakfast & Brains, February 2012-Paul Wright
- 1. Video Advertising – an advertisers view Paul Wright Chief Digital Officer, OMD GROUP UK
- 3. Specialise in data, service, and technology clients Data-driven Service-led Technology-led
- 4. Agenda • Digital in 2012 • The Video Challenge • 2012
- 5. 2012 : We are moving to a different planning and buying model
- 6. 2012 : Data is getting more important
- 7. …the video market is becoming more complex Video Broadcasters Portals Publishers Online Publishers Gaming UGC Video Networks Video Exchanges DSPs
- 8. So what do clients and agencies want in 2012 ü Quality Content ü Well Targeted Audiences ü Use of technology to make the buying process efficient ü Proof of Effectiveness
- 9. Remember video advertising in digital is not a “solus” activity
- 10. Thank you • Paul Wright • Twitter : paulwright66 • LinkedIn :paulwright66 • Facebook : yes…Foursquare yes,Quora yes,