Breakfast & Brains May 2013- Emi Gal

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Brainient

News & Politik Business

WE NEED
TO TALK ABOUT
VIDEO.
MOBILE
VIDEO
@emigal

MOBILEVIDEO
STANDARDS
ARE NOT
WIDELY
ADOPTED
delivery
@emigal

ALL DEVICES ARE NOT
CREATED EQUAL
@emigal

WEB
7%
MOBILE
2%
ENGAGEMENT RATE
@emigal

SIMPLE WORKS:
50% ENGAGEMENT RATE
@emigal

THE PERFECT
MOBILE
VIDEO AD
RELEVANT
INTERACTIVE
SIMPLE
@emigal

MOBILEVIDEO IS
TODAY WHERE
ONLINEVIDEO WAS
THREE YEARS
AGO
WE CAN HELP!
@emigal

Standard video Interactive video
@emigal

CREATIVE:
RELEVANT, INTERACTIVE, SIMPLE
DELIVERY:
MRAID OR ORMMA BUT IT’S PAINFUL
REPORTING:
IT’S ALL ABOUT ENGAGEMENT
@emigal

THANKS
Emi Gal
CEO
emi@brainient.com
@emigal / emigal.com

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Breakfast & Brains May 2013- Emi Gal

1. WE NEED TO TALK ABOUT VIDEO. MOBILE VIDEO @emigal

2. wild, wild west @emigal

3. the problems @emigal

4. Creatives: CONFUSED COWBOYS@emigal

5. MOBILEVIDEO STANDARDS ARE NOT WIDELY ADOPTED delivery @emigal

6. no reporting benchmarks @emigal

7. THE CREATIVE @emigal

8. @emigal

9. INTERACTIVITY IS KEY @emigal

10. ALL DEVICES ARE NOT CREATED EQUAL @emigal

11. WEB 7% MOBILE 2% ENGAGEMENT RATE @emigal

12. SIMPLE WORKS: 50% ENGAGEMENT RATE @emigal

13. THE PERFECT MOBILE VIDEO AD RELEVANT INTERACTIVE SIMPLE @emigal

14. DELIVERY @emigal

15. sneaky cowboys@emigal

16. MRAID ORMMA

17. MOBILEVIDEO IS TODAY WHERE ONLINEVIDEO WAS THREE YEARS AGO WE CAN HELP! @emigal

18. THE REPORTING @emigal

19. TV WEB MOBILE GRP reach impressions reach clicks conversions impressions reach clicks conversions? engagement brand recall @emigal

20. Standard video Interactive video @emigal

21. TV WEB MOBILE GRP reach impressions reach clicks conversions impressions reach clicks conversions? engagement brand recall engagement brand recall engagement brand recall @emigal

22. CREATIVE: RELEVANT, INTERACTIVE, SIMPLE DELIVERY: MRAID OR ORMMA BUT IT’S PAINFUL REPORTING: IT’S ALL ABOUT ENGAGEMENT @emigal

23. ONE MORE THING @emigal

24. @emigal

25. THANKS Emi Gal CEO emi@brainient.com @emigal / emigal.com