1. By Irina Shamaeva,
Partner, Chief Sourcer, Brain Gain Recruiting
http://www.linkedin.com/in/irinashamaeva
http://twitter.com/braingain
http://bit.ly/gplus-irinashamaeva
Blog: http://booleanstrings.com
Certification http://sourcingcertification.com

2.  eGrabberTM data capture software
quickly capture and process
unstructured data
such as Sales Leads, Resumes, etc.
http://www.egrabber.com

3.  LinkedIn: Bird’s Eye View
• Global Statistics
 The Basics
• Concepts
• Basic vs. Paid Accounts
• Best Practices
 From a Job Description to Identifying and
Contacting Candidates
• Research on LinkedIn: Identifying Competitors
• The Proper Use of the People Search Dialog
• Messaging and InMailing
• Finding People to Message
• Shortcut to Messaging
• Last Name Search Tip
 Demo and Q&A

4.  (Potentially) rich professional profiles
• Structured Search
 Company profiles
 Messaging/InMailing system
 Discussions:
groups, answers; signal;
search for content = BIG DATA

5.  Drawbacks 
• Bugs
• Confusing UX
• Shallow profiles
• Duplicates
• Expensive
 Is THE top business network, as a fact of
life
 Accounts for 100% of our placements in
2011-2012

6.  (Log out to see this)

7. A member’s network consists of:
• 1st, 2nd and 3rd degree connections
 Basic users see less info on the 3rd level
• Those who belong to the member’s groups
• People who have OpenLink accounts
 i.e. Business accounts with the option selected
 (note: search for the “open link” is broken)
7

8.  Groups =
• Forums
 Open =
• Content
Is visible

9.  Always use Advanced Search
 Use Boolean
• AND is implied
• OR needs to be capitalized
• NOT can be written as the minus
• Use “” for phrases

10.  The fields in search are called facets
 Refine your search, based on the
results

11.  Paid features
• Extra Search Facets
• Extra Inmails (messages to members)/ worth it
• Other extra features
 LinkedIn Recruiter: different UX
 LOTs of InMails; mass InMails /useful
 Team collaboration /maybe
 UI /inconvenient
 Expensive
 VERY promising: pipeline

12.  LI Recruiter ~ Member’s View

13.  LinkedIn is not a Job Board
 Members see you as a member, so:
• Fill out your profile
• Connect with others; join groups
• Post good content
• Send messages with care

14.  From
a Job Description to Identifying
and Contacting Candidates
• Research on LinkedIn: Identifying Competitors
• The Proper Use of the People Search Dialog
• Messaging and InMailing

16.  Move keywords between “keywords”, “title”,
and “last name”
 Use different words to express the necessary
skills and industry
 Don’t use every requirement to search

17.  Both are messages to members
• Messages can be sent to group members and
1st level connections for free
• InMails can be sent to all others (unless they
have blocked the InMails)

18.  Messages/InMails
get 10x better
response than emailing:
• The recipients can (and will) check you out
• Safe, within the trusted network
• Doesn’t land in their junk email folder

20.  Bit.ly/messagemembers
• Add the LinkedIn ID
• Press Enter

21.  Use degrees and certifications and see
full results from any type of account

22.  Bloghttp://booleanstrings.com
 Largest Sourcers’ Online Community
• "Boolean Strings" Group on LinkedIn
• Boolean Strings Network
 People Sourcing Certifications
• http://sourcingcertification.com