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Rudy%Stroink%
Urban pilot
TCN UROP se
                                                         toolbox



                                                      strategy
                                                                     philosofy
                                           Our
                                          mission



                                                                                 history
                                                      WHY we do it
                                        Who we
                                         are

                                                                                            quality


                                                                                                          branding

    Value
   creation



                                                                                                                     finance
                      HOW do we do it                                                  WHAT we need to
                                                                                          achieve
products



                                                                                                              hrm


              execution                  risks                                   ICT              legal
our first project
                                                     redevelopment




                  oject        de
     ’s first pr e Home Tra erlands.
TCN                th          eth
        eloping egein, the N
Redev           ieuw
      er in N                               e-sale
 C ent                        es th is whol
                   s and manag ry.
  TCN s   till own rniture indust
                the fu
  ce nter for
a.factorij%/%amsterdam%
               offices




                          Former bike factory
                          transformed and expanded
                          into office space for creative
                          industry
before…    a)er…'
       '
keulsekade%/%utrecht%
          New office concept




                               Vacant building transformed into
                               multi tenant office with the “feel at
                               home” concept
before…    a)er…'
       '
before…    a)er…'
       '
before…    a)er…'
       '
de   bol.campus
        flexibel groeien
den%haag%/%the%globe%
      referenties
before…    a)er…'
       '
Key numbers projects



                                                debt%                                                    development%
Per m2                  m2 acquisition restructuring     improvements           value/sale     profit            time
    Keulse Kade       8,000       438             -                 750            1,913         725             1.0 years%
    A factorij       12,000       250             -               1,542            2,167         375             2.0 years%
    Atoom club        6,500       200             -                 308              923         415             0.3 years%
    Arnhems Buiten    4,000       925             -                   -            1,125         200             0.5 years%
    O-Four           18,000       239         (111)               1,556            1,889         206             3.0 years%
    Spaanse Kubus    40,000       450         (300)                 100              350         100             %1.0%%
                                                                                                                      years%




                                            %2.000%%



                                            %1.500%%


                                                                                                                               improvements%
                                            %1.000%%
                                                                                                                               debt%restructuring%

                                                                                                                               acquisiDon%
                                              %500%%



                                                %.%%%%
                                                         Keulse    A factorij     Atoom      Arnhems    O-Four   Spaanse
                                                          Kade                     club       Buiten              Kubus

                                             %(500)%

                                                           fund                                                                         21
surprising places


 product
TCN operates in various markets with different
target audiences. Where possible, concepts
are repeated and translated into products.
                                                  focus areas
                                                      tcn

We always facilitate a need for people to meet,
work, shop, trade or educate.


                                                        data hotels
                                                            educational campus


 themed offices
   retail parks


   trade marts
 themed business parks
themed offices
atoomclub the netherlands


                                            ironment to wo   rk and meet
                   •  Ins piring office env
                                                    t
                                       It’s not abou
                                        b uildings,
                                                  t
                                        it’s abou
                                         people!
business   parks
              tcn

                                  es
                       nd  manag .
               wns a ess parks
      TCN o busin
                l
      severa s include:
               ple                    s on
       Exam                   –focu
                         iten            l
              he  ms Bu vironmenta
        Arn              en
                  y and
        energ ogy
                    l                       dia
         t echno                 te r of me
                      ark – clus
           M edia P mpanies
                      co
           r elated
data     hotels
                                                 tcn




                                                              ed,
                                                as   design
                                  "   TCN h ed, and
                                                  p
                                        develo         D a ta
                                        ope   rated e 2001.
                                                     inc
                                         H  otels s ls in
                                                    ote
                                     "    Data H en en
                                                   ng
                                           Groni ven
                                        rlands msh
                                                      a
                                  Nethe Ee              tel
                                               a ta H o i n Q 3 / Q 4
                                e
                         en, Th
                   oning
          ouse,
                Gr
                                      "  D           sum
TCN Teleh
                                             Hilver         TCN Eemsdelta, Eemshaven, The Netherlands
                                              201  1
Cloud data storage
retail parks
                            tcn




                   sive
         s exten              g
TCN ha e in developin
          nc
experie s. Examples:
           rk
 retail pa                 00 sqm
           Poor   t – 38,5
  Almere               leisure
            retail &
  big box                       elo –
              sterma    at Heng
   P lein We            box
              qm big
   68,000 s 1,000 sqm
              d
    retail an s
             ant
    restaur
                           mond –
               a rk Roer       retail,
     Retail P         big box s
                qm
      35.000 s d restaurant
                an
      leisure
trade marts
        tcn




                             ges
                    and mana
                              B
            N owns 0 sqm B2
         TC      0,00
         ov er 40 rts across
                 Ma
          Trade
                 e
          Europ
old




                               ne
                               w




                                    Keulse
                                           ka
                                    Utrech de,
                                          t


      redevelopment of urban areas
           surprising places
we give non-functioning real estate….
                           a second life!




                                     ped
                             )de velo
                       (re
                   sqm
              ,000
         1,000
    Over
kapitaalcrisis



overaanbod
Nog eenvoudiger gezegd, het Nederland van onze kinderen
staat er grotendeels, het moet alleen nog aangepast
worden aan de eisen van de nieuwe tijd. Dan gaat het over
herontwikkeling, renoveren, opknappen, verbeteren en
onderhouden.




              1950        2000          2050
Doorgeschoten?
de overgang
thema                          20e eeuw               21e eeuw

Netwerken                     verdichting         specialisering

Economie                        expansie              efficiency

Consumptie                          meer                  beter

Infrastructuur        distributie gestuurd   informatie gestuurd

Informatie                   monopolies          open platforms

Bebouwde ruimte                 expansie                 beheer

Wonen                           scheiden               mengen

Landschap                   beschermen               versterken

Bedrijfsvoering   gesloten waarde ketens     open waarde ketens

Innovatie                    specialisatie            integratie

Overheid                         initieren              regelen
areas of need                         Find
                                                                                the h
                                              customer demand
                                                                          spot       ot
                                                                               s!
   Supply
                                                             coalitions




                                    area of
                    Demand           need


                                                                 coalitions
                                  area of
                                   need
                        area of
                         need



               ithin
TCN  works w orms:
            platf         e
  o-called hat connect th is
                                                          coalitions
s
         ns t            f th
 coalitio ific demands o ions.
          ec             lut
 very sp real estate so
           to
  market
We believe in
 incremental
improvements
before…    a)er…'
       '
atoomclub%/%utrecht%
            Office club




                          Vacant, ‘seventies’ office
                          building transformed into multi-
                          tenant office with focus on
                          meeting and interaction
before…    a)er…'
       '
surprising places
           tcn
verbinden
benutten
compenseren
verbeteren
The purpose of a company is to create
and maintain a customer
the     end
  tcn
Gebiedsontwikkeling Rudy Stroink - TCN

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Gebiedsontwikkeling Rudy Stroink - TCN

  • 2.
  • 3. TCN UROP se toolbox strategy philosofy Our mission history WHY we do it Who we are quality branding Value creation finance HOW do we do it WHAT we need to achieve products hrm execution risks ICT legal
  • 4. our first project redevelopment oject de ’s first pr e Home Tra erlands. TCN th eth eloping egein, the N Redev ieuw er in N e-sale C ent es th is whol s and manag ry. TCN s till own rniture indust the fu ce nter for
  • 5. a.factorij%/%amsterdam% offices Former bike factory transformed and expanded into office space for creative industry
  • 6. before… a)er…' '
  • 7.
  • 8.
  • 9. keulsekade%/%utrecht% New office concept Vacant building transformed into multi tenant office with the “feel at home” concept
  • 10. before… a)er…' '
  • 11. before… a)er…' '
  • 12. before… a)er…' '
  • 13.
  • 14.
  • 15. de bol.campus flexibel groeien
  • 16. den%haag%/%the%globe% referenties
  • 17. before… a)er…' '
  • 18.
  • 19.
  • 20.
  • 21. Key numbers projects debt% development% Per m2 m2 acquisition restructuring improvements value/sale profit time Keulse Kade 8,000 438 - 750 1,913 725 1.0 years% A factorij 12,000 250 - 1,542 2,167 375 2.0 years% Atoom club 6,500 200 - 308 923 415 0.3 years% Arnhems Buiten 4,000 925 - - 1,125 200 0.5 years% O-Four 18,000 239 (111) 1,556 1,889 206 3.0 years% Spaanse Kubus 40,000 450 (300) 100 350 100 %1.0%% years% %2.000%% %1.500%% improvements% %1.000%% debt%restructuring% acquisiDon% %500%% %.%%%% Keulse A factorij Atoom Arnhems O-Four Spaanse Kade club Buiten Kubus %(500)% fund 21
  • 22.
  • 24. TCN operates in various markets with different target audiences. Where possible, concepts are repeated and translated into products. focus areas tcn We always facilitate a need for people to meet, work, shop, trade or educate. data hotels educational campus themed offices retail parks trade marts themed business parks
  • 25. themed offices atoomclub the netherlands ironment to wo rk and meet •  Ins piring office env t It’s not abou b uildings, t it’s abou people!
  • 26. business parks tcn es nd manag . wns a ess parks TCN o busin l severa s include: ple s on Exam –focu iten l he ms Bu vironmenta Arn en y and energ ogy l dia t echno te r of me ark – clus M edia P mpanies co r elated
  • 27. data hotels tcn ed, as design "  TCN h ed, and p develo D a ta ope rated e 2001. inc H otels s ls in ote "  Data H en en ng Groni ven rlands msh a Nethe Ee tel a ta H o i n Q 3 / Q 4 e en, Th oning ouse, Gr "  D sum TCN Teleh Hilver TCN Eemsdelta, Eemshaven, The Netherlands 201 1
  • 29. retail parks tcn sive s exten g TCN ha e in developin nc experie s. Examples: rk retail pa 00 sqm Poor t – 38,5 Almere leisure retail & big box elo – sterma at Heng P lein We box qm big 68,000 s 1,000 sqm d retail an s ant restaur mond – a rk Roer retail, Retail P big box s qm 35.000 s d restaurant an leisure
  • 30. trade marts tcn ges and mana B N owns 0 sqm B2 TC 0,00 ov er 40 rts across Ma Trade e Europ
  • 31. old ne w Keulse ka Utrech de, t redevelopment of urban areas surprising places
  • 32. we give non-functioning real estate…. a second life! ped )de velo (re sqm ,000 1,000 Over
  • 34. Nog eenvoudiger gezegd, het Nederland van onze kinderen staat er grotendeels, het moet alleen nog aangepast worden aan de eisen van de nieuwe tijd. Dan gaat het over herontwikkeling, renoveren, opknappen, verbeteren en onderhouden. 1950 2000 2050
  • 36. de overgang thema 20e eeuw 21e eeuw Netwerken verdichting specialisering Economie expansie efficiency Consumptie meer beter Infrastructuur distributie gestuurd informatie gestuurd Informatie monopolies open platforms Bebouwde ruimte expansie beheer Wonen scheiden mengen Landschap beschermen versterken Bedrijfsvoering gesloten waarde ketens open waarde ketens Innovatie specialisatie integratie Overheid initieren regelen
  • 37. areas of need Find the h customer demand spot ot s! Supply coalitions area of Demand need coalitions area of need area of need ithin TCN works w orms: platf e o-called hat connect th is coalitions s ns t f th coalitio ific demands o ions. ec lut very sp real estate so to market
  • 38. We believe in incremental improvements
  • 39. before… a)er…' '
  • 40. atoomclub%/%utrecht% Office club Vacant, ‘seventies’ office building transformed into multi- tenant office with focus on meeting and interaction
  • 41. before… a)er…' '
  • 42.
  • 48. The purpose of a company is to create and maintain a customer
  • 49. the end tcn