Yes you should be telling stories but do you know why? Or better yet, do you know how to tell stories that move your audience to action?

2. First, an experiment.

3. Mission Adoption & ‘The Chasm’
The Chasm

4. We’re Not The Only Storytellers...

6. Schema’s & Metaphor’s

7. Another Way to Describe Your Org
Have you ever noticed…
Well what we do…
We’re sort of like…
And you can...

9. We Can All Relate To Stories

10. Stories Stick & Stories Spread
• Social Currency
• Triggers
• Emotion
• Public
• Practical Value
• Stories
• Simple
• Unexpectedness
• Credibility
• Concreteness
• Emotion
• Stories

11. Stories Are Trojan Horses

12. An Example

13. 7 Ways To Differentiate
1. Where you do it
2. What you do
3. How you do it
4. Who you do it for
5. Why you do it
6. The impact
7. How you care for those who support you

14. Stories Can Empower Social Influence

15. Donors Want Them

17. Storytelling Objectives

18. Goals
● Attract new funders
● Attract new members
● Change attitudes about a topic
● Motivate people to take a specific action
● Raise awareness of an issue
● Raise awareness of my organization
● Raise money
● Recruit/attract partner organizations
● Recruit talent
● Recruit volunteers

19. Audiences
Who?
● Donors
○ Annual
○ Monthly
○ Major
○ Lapsed
● Millennials
● Media
● Email
● Social
Does What?
● Donate
○ One time
○ Monthly
○ Big time
● Fundraise
● Share
● Volunteer
● Advocate

20. Narrative Framework

23. 5 Main Story Types
Story Types
– Genesis
– Future
– Beneficiary
– Staff
– Donor/Supporter

24. Resources
● Made to Stick
● Winning the Story Wars
● hatchforgood.org
● charity: water
● canva.com
● Future Fundraising Now
● recharity.ca