U.S. companies invest more than $24-billion annually to exhibit at trade shows. Unfortunately, less than 13% of them even have a plan! Read this to learn how to connect more, do more and sell more at every trade show!
1. BECAUSE YOU EXHIBIT AT TRADE SHOWS.
BECAUSE YOU LIKELY INVEST A LOT OF MONEY DOING IT.
WE THOUGHT THE FOLLOWING facts MIGHT INTEREST YOU...
2. the average u.s. company allocates 21.0 - 31.6% of their
annual marketing budget to trade shows and events!
Source: Tradeshow Week Magazine Survey. 2011 Statista Study.
3. more than $24 billion dollars is spent annually
by u.s. exhibitors for trade shows, yet...
Source: 2012 Center for Exhibition Industry Research.
4. 70% of these exhibitors ...
set no specific objectives for trade shows!
Source: Exhibitor Magazine.
5. 98% of u.s. company marketing personnel
have never received one hour of formal trade show
exhibition contact qualification or lead training!
Source: Tradeshow Week Magazine Survey.
6. 80% of u.s. exhibitors do little or no
targeted pre-trade show marketing!
Source: CEIR Research ( Center for Exhibition Industry Research )
7. 86% of u.s. exhibit staffers have never received a
single hour of TRAINING FOR trade show selling!
Source: Exhibit Surveys Trade Show Industry Study.
8. 87% of the leads captured at trade shows are never
effectively followed up on!
Source: Exhibit Surveys Trade Show Industry Study.
9. 86% of u.s. companies have no organized form of posttrade show PROCESS OR measurement!
Source: Exhibitor Magazine Study.
10. IN LESS THAN A DAY...
WE CAN SHOW YOU HOW TO MEASURABLY CONNECT MORE,
DO MORE AND SELL MORE AT EVERY TRADE SHOW!