1. 1#
RightScale Cloud Management
Governance Controls Automation Engine
Control access and security, track Monitor, alert, auto-scale, and
usage, and access logs automate operations
MultiCloud Marketplace™ Configuration Framework
Access cloud-ready, customizable Provision servers and execute scripts
ServerTemplates™ with consistency
MultiCloud Platform
Manage public, private, and hybrid
clouds
Cloud Management

2. 2#
Bridging Apps and Infrastructure
Dashboard API
Governance Controls – Access, Security, Reporting
Configuration Framework – ServerTemplates, RightScripts
Automation Engine – Monitoring, Alerting, Scaling
MultiCloud Platform – Provisioning
Cloud
Infrastructure
Software
Hypervisor IaaS
Hardware
Private Clouds Public Clouds
Cloud Management

3. 3#
RightScale Cloud Ecosystem
Users Content
Clouds Services
Cloud Management

4. 4#
Automation – Marketplace – Governance
Cloud Management

5. 5#
MultiCloud Platform
• A Cloud “Remote Control”
• Private clouds
• Public clouds
• Hybrid clouds
• Choose your:
• Vendors
• Geography
• Price
• Performance
• Compliance
Cloud Management

6. 6#
One “Cloud” – Many Resource Pools
London Amsterdam
Chicago Beijing
Seattle
Dublin
Oregon
Seoul
NYC Area
SF Area
Tokyo
DC Area
Fukuoka
Dallas Hong Kong
Hyderabad
Singapore
São Paulo
Private Clouds Public & Managed Clouds
Amazon Web Services Logicworks
Datapipe Rackspace
IDCF / Yahoo! Japan SoftLayer
Korea Telecom Tata
KINX UnGeo
Cloud Management

7. 7#
Workload Deployment Freedom
Application Requirements Resource
Portfolio Filter Pools
App 1 Performance App 1 Public Cloud
App 2 Cost App 2
App 3 Security App 3 Private Cloud 1
… Compliance …
Reliability Internal DC
App N App N
Management & automation – across cloud resource pools
Cloud Management

8. 8#
Configuration Framework
RightScale ServerTemplates™
• Reproducible: Predictable
deployment
• Dynamic: Configuration
from scripts at boot time
• Multi-cloud: Cloud agnostic
and portable
• Modular: Role and behavior
abstracted from cloud
infrastructure
Cloud Management

9. 9#
MultiCloud Marketplace
Cloud-ready stacks Pre-built by our ecosystem
App & Web Servers RightScale
Databases & Caches ISV Partners
And more… Community
Cloud Management

10. 10#
ServerTemplates
• ServerTemplates define individual servers and/or complete
systems
• More than just instance characteristics … entire system
configuration (e.g., networking, environment variables,
automation settings, server interdependencies)
Cloud Management

11. 11#
First step to nirvana: ServerTemplates
ServerTemplate
Virtual Machine Image
• Chiseled in stone. • Live above the image.
• Painful to change. • Live above the cloud.
• So pre-cloud. • Code your infrastructure.
Cloud Management

12. 12#
ServerTemplates are Server DNA
Cloud Agnostic
One Asset, Multiple Options
Public Cloud
“Web Server”
Private Cloud
Future Cloud
Cloud Management

13. 13#
ServerTemplates
• Dynamic configuration
• Abstract role and behavior
from cloud infrastructure
• Predictable deployment
• Cloud agnostic / portable
• Object-oriented programming
for sysadmins
Cloud Management

14. 14#
What are ServerTemplates?
Anatomy of a Example ServerTemplate
ServerTemplate MySQL 5.0
operations
operations
RightScript/Recipe 6 Initialize slave
… …
RightScript/Recipe 6 Perform backup
RightScript/Recipe N Start all services
… …
RightScript/Recipe 5 Setup DNS and IPs
boot sequence
boot sequence
RightScript/Recipe 4 Restore last backup
RightScript/Recipe 3 Configure/tune MySQL
RightScript/Recipe 2 Install MySQL Server
RightScript/Recipe 1 Install monitoring
Base Image Right Image
Cloud Management

15. 15#
What do ServerTemplates help me do?
• Affect Cloud Resources and specify cloud properties
(image, instance type, ssh key, security groups, etc.)
• “Record” everything you do to set up a server
(install software, edit configuration files, start
services, etc.)
• Extract variable configuration information [as Inputs]
• Define custom monitors and alerts
• Keep versions of your configurations, images, scripts…
• Share best practices within your organization, or to the
world
• Incorporate best practices from others, and receive
updates
Cloud Management

16. 16#
Dynamically Configure with ServerTemplates
Create agile, automated, and predictable IT infrastructure
• Dynamically configure
servers at run-time
• Abstract role and behavior
from cloud infrastructure
• Modular and variable-based
for easy maintenance
• Launch predictable
infrastructure
• Portable
Cloud Management

17. 17#
How does RightScale help with Abstraction?
• Unified Multi-Cloud UI and new API (in progress)
• Multi-Cloud Servers/Arrays
• Multi-Cloud ServerTemplates
• Multi-Cloud Images
1:1 ServerTemplate 1:N I
Image I
Server I
I
I
runnable abstraction software config runtime config cloud resources
Cloud Management

18. 18#
MultiCloud Image
• Collection of RightImages that represent a standard
configuration across multiple clouds
MCI: Windows Server 2008
AWS AP- AWS AP- AWS US- AWS US-
Rackspace AWS EU
Singapore Tokyo East West
Cloud Management

19. 19#
ServerTemplates
Modular – Portable – Reproducible
Application
Applications
• Cloud independent App Libraries
deployment
SQL Server/ASP.NET…
Networking Cloud Portability
• Standard configurations
Storage volumes that work across clouds
RightImages & OS
Multi-Cloud Images
• Standard image Virtual machine
configurations
Cloud Management

20. 20#
Images vs. RightScale ServerTemplates
Virtual Machine Images RightScale ServerTemplates
• Big & opaque • Modular & flexible
• Complex to reproduce • Reproducible &
• Static maintainable
• Not cloud-portable • Dynamic & agile
• w/ MCI - Multi-cloud enabled
 Slow workflow
 Not cloud-agile  Dev-like workflow
 Dynamic configuration
Cloud Management

21. 21#
Automation Engine
• Monitoring and alerting
• Server and application
• Escalations and triggers
• Auto-scaling
• Operational automation
• Database
backup, failover, recovery
• Script execution
• Code deploys and patches
Cloud Management

22. 22#
Cluster monitoring
• Individual graphs
• Good for a dozen servers
• Displays all standard graphs with full detail
• Stacked graphs
• Displays the contribution of many servers to a total
• Great to see the sum and variability of activity in a cluster
• Difficult to make out individual servers
• Examples: requests/sec, cpu busy cycles, I/O bytes/sec
• Heat maps
• Displays a bar for each server
• Great to see uneven distribution across servers
• Great to quickly spot performance problems across many servers
• Difficult to read absolute values or see the total cluster activity
Cloud Management

23. 23#
Cluster monitoring
• Current cluster monitoring: one graph per server
Cloud Management

24. 24#
Stacked graphs
• Each color band shows contribution of one server
• Servers are stacked on top of one another
Cloud Management

25. 25#
Heat maps
• Each horizontal strip shows one server
• The color shows how “hot” the server is running
Cloud Management

26. 26#
Heat map with 100 servers
Cloud Management

27. 27#
Stacked graph of the same 100 servers
Cloud Management

28. 28#
Cluster monitoring architecture
• Architecture
• Monitoring front-end servers
pull data from storage servers
• Up to 100 servers on one graph
(to be increased)
monitoring monitoring
storage front-end
servers servers
your servers
Cloud Management

29. 29#
Server arrays provide horizontal scaling
Cloud Management

30. 30#
Governance Controls
• Access and security
• Authentication, roles, permissions
• Umbrella accounts and sharing
• Auditing and logging
• Server logs
• Infrastructure audits and tracking
• Usage and cost metering
• Cost tracking and quotas
• Real-time run rate projections
Cloud Management

31. 31#
Control Users & Costs
Maintain IT control & visibility
• Access current and
projected costs by project or
department
• Roll-up and export cost data
• Manage user permissions
• Establish and enforce
corporate standards
• Automate compliance
management
• Maintain audit and log files
Cloud Management

32. 32#
Codify Corporate Best Practices
Achieve operational excellence and execute governance strategies
• Build library of company-
specific best practices
• Preserve corporate learning
• Standardize configurations
and architectures
• Create run books with
associated operational
scripts
• Collaborate and share cloud
computing assets
Cloud Management

33. 33#
Niche Phase
• Share & preserve learning and
best practices for next game
• Maintain the experience with SLA-
based automation ensures users
• Easily migrate “in-house” with
hybrid cloud solutions
Cloud Management

34. 34#
RightScale Accounts
• Each account corresponds to a set
of AWS credentials
• Complete isolation –
reporting, configuration
assets, cost tracking, etc.
• Configurations are easily shared
amongst 2 or more accounts via
Sharing Groups (see slide 9)
• “Enterprise Manager” allows you to
manage multiple account under 1
parent account
Cloud Management

35. 35#
User Roles
• User roles and access rights are
organized “Account down” as
opposed to “User up”
• A user can access 1 or more
environments with different roles
and access rights
• SSO supported
• Users are granted rights by Admin
via invitation process
Cloud Management

36. 36#
User Roles
• Admin – full rights on RightScale; only role that can access
AWS private key material
• Observer – may only observe an account
• Actor – launch / terminate services, run configuration scripts
bundle instance, create volumes, etc.
• Security Manager – only role that may create or edit security
groups (port access; firewall)
• Designer – create ServerTemplates, RightScripts, set Alerts
• Library – import configuration assets from library
Cloud Management

37. 37#
User Roles, continued
• Server-login – only role that may login to servers (SSH)
• Publisher – can publish configuration assets to library; share
configurations via private “Sharing Groups”
• Billing – manage billing info
• Enterprise Manager – access all accounts under Enterprise
Group, grant access, control user roles
• Lite User – limited access to RightScale; may launch pre-
configured systems published to Lite User account
Complete list available at: http://support.rightscale.com/15-
References/Tables/User_Role_Privileges?highlight=user+roles
Cloud Management

38. 38#
Temporary Users
• Temporarily grant access & role(s)
• Set automated expiration in # of days
Cloud Management

39. 39#
Sharing Groups
Account 1 Account 2 Account 3
• Admin can set up private libraries
• Accounts with “Publisher” rights can publish ServerTemplate
configurations into library
• Members of private libraries can access and deploy configurations
• No migration; seamless roll into production
Cloud Management

40. 40#
Visibility
Master Parent Child Accounts
GLOBAL (Master PC
Child #1
EMEA
Parent Account)
PC
Global RS Admin
Manages user accounts Child #2
and ServerTemplates for Each group / PO can have specific
number of accounts / users pre-
Dev.
all branches.
Child #3 associated … and can buy more at
Pricing pre-negotiated corporate rate
Pricing set at Global level
… pre-negotiated rates Child #4
LOB 1
apply to all child accounts
Monthly usage
Child #5 cost, associated to
account and PO-
 Infrastructure Audits number
Child #6
 User Audits
LOB 2
 Cost Tracking Makes separate PO and
Child #7
 Single Billing gets charged for specific
additional services (ie
education, more private
Child #8 cloud nodes etc)
Cloud Management

41. 41#
Visibility example: Infrastructure Audit
• Review of all Security Groups or • SSH Key audit analyzes all or
SSH Keys running servers
• Includes audit of all Regions • Store up to 10 audits and use
• Security Group audit analyzes all to baseline
or public ports • Audits can be downloaded as
text or JSON files
Cloud Management

42. 42#
Billing
• RightScale will single bill for RS and AWS fees
• Full support for AWS‟ consolidated billing
• RightScale accepts credit card, wire, ACH, check
• Supports monthly, annual or multi-year invoicing
• Standard Net30 payment terms
• RightScale will mass-provision AWS accounts for customers
Cloud Management

43. 43#
RightScale for Enterprise
• Visibility: Single pane of glass for
public, private, and hybrid clouds
• Cloud-enabled infrastructure:
On-demand, elastic, metered
• Simplified provisioning:
Standardized, enforced
configurations
• Application-aware infrastructure:
Manage systems, not servers
• Vendor freedom: Leave doors open
in a rapidly changing environment
Cloud Management

44. 44#
The Enterprise Path to the Cloud
• Traditional Data Center
• Siloed, over capacity, server sprawl
• Virtualized Data Centers
• Increased consolidation and
standardization
• Automated Hybrid Cloud
• Rapid, elastic provisioning
• Shared resource pools and workloads
• Pay per use
Cloud Management

45. 45#
myCloud private and hybrid clouds
Cloud Management

46. 46#
Use Case: Hybrid Cloud
• RightScale customer since 2009
• Zynga manages their public and private/hybrid cloud (zCloud)
with RightScale – through a „single pane of glass‟
“The zCloud also integrates with the operational and
management tools that have proven critical to our
business, such as RightScale and CloudStack.”
- Allan Leinwand
Zynga CTO – Infrastructure Engineering
Cloud Management

47. 47#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management

48. 48#
RightScale’s BioPharma Solutions
Grid Batch
• Independent jobs / Scheduled runs
parallel computing Single or multiple worker
• Single or multiple worker classes
classes
HPC Utility Computing
Complex jobs On-demand access to
Tightly coupled compliant builds
machines Self-service interface
Cloud Management

49. 49#
What is Private Cloud?
• Comprised of one or more datacenters
• Physical Infrastructure that sits behind an API
• May or may not leverage virtualization
• May or may not be hosted by „you‟
• Is available only for your consumption.
Cloud Management

50. 50#
Why Private and Hybrid Cloud?
• Discourage rogue use of Public Clouds
Control • Security and Compliance
• Leverage existing hardware resources
• Integrate with existing systems and
Flexibility processes
• Enable use of specialized hardware
Performance • Configure systems to match workloads
Cloud Management

51. 51#
Workload Deployment Freedom
Application Requirements Resource
Portfolio Filter Pools
App 1 Performance App 1 Public Cloud
App 2 Cost App 2
App 3 Security App 3 Private Cloud 1
… Compliance …
Reliability Internal DC
App N App N
Management & automation – across cloud resource pools
Cloud Management

52. 52#
Benefits of myCloud
Agility & Choice: Choose your cloud infrastructure based on
Application requirements.
Flexibility: Manage application deployments across public and
private clouds; scale on demand.
Control: Securely manage your public, hybrid, and private cloud
deployments from a single Pane of Glass.
Proven: myCloud is based on proven Reference Architectures
with key RightScale partners (Cloud.com, Euca, Openstack).
Cloud Management

53. 53#
Public Cloud Stack
e.g. Web Apps, Dev/Test,
Applications & Data Self-Service, etc
Application Code
RightScale Cloud Middleware Automation
Management Platform OS Image
Rackspace Region
AWS EC2 Region
Public IaaS Clouds
Cloud Management

54. 54#
Private Cloud Stack
e.g. Web Apps, Dev/Test,
Applications & Data Self-Service, etc
RightScale Cloud
Management Platform
Virtual Servers & Networking
Cloud Infrastructure Software Cloud & Storage Controller
Hypervisor
Host Servers – CPU, Memory
Cloud Infrastructure Hardware Networking
Storage
Cloud Management

55. 55#
myCloud Fills the Gap
e.g. Web Apps, Dev/Test,
Applications & Data Self-Service, etc
Application Code
Middleware Automation
OS Image
Virtual Servers & Networking
Cloud & Storage Controller
Hypervisor
Host Servers – CPU, Memory
Cloud Infrastructure Hardware Networking
Storage
Cloud Management

56. 56#
Cloud Management Automates Applications
Automation
Managed Automated Apps
Cloud Automated Infrastructure
= Automated Cloud
= RightScale
Cloud
Manual Apps
Infrastructur
Automated Infrastructure
e = Manual Cloud
Traditional
Manual Apps
Infrastructur
Manual Infrastructure
e
= Slow & Expensive
Abstraction
Cloud Management

57. 57#
Use Case: Public to Public
Your Applications
US-East RAX US-West Cloud N
I S
a
a
S a S3 Cloud Files Google Storage N
t g
o e
r
Cloud Management

58. 58#
Use Case: Public to Private
App A App B App C App D
myCloud 1 myCloud 2 US-West RAX
I S
a
a
S a DC1 DC2 S3 Cloud Files
t g
o e
r
Private Cloud Public Cloud
Cloud Management

59. 59#
Use Case: Private to Public
App A App B App C App D
myCloud 1 myCloud 2 US-West RAX
I S
a
a
S a DC1 DC2 S3 Cloud Files
t g
o e
r
Private Cloud Public Cloud
Cloud Management

60. 60#
Use Case: Private to Private
App A App B App C App D
myCloud 1 myCloud 2 US-West RAX
I S
a
a
S a DC1 DC2 S3 Cloud Files
t g
o e
r
Private Cloud Public Cloud
Cloud Management

61. 61#
Cloud Enable Your Infrastructure
Create
myCloud
Account
Choose your
infrastructure
Install your
hardware
and register
Launch
Server
Templates
Automate, Integrate for
monitor & hybrid
manage clouds
Cloud Management

62. 62#
Dev & Test
• Lifecycle Challenges
• Limited, shared resources
• Lead time for procuring and provisioning equipment
• Maintaining consistent environments throughout the lifecycle
• Maintaining multiple environments in parallel
• Distributed teams and team members
Cloud Management

63. 63#
Dev & Test
Available, Easily Provisioned Resources
Cloud Management

64. 64#
Batch Processing / Grid Computing
100%
50%
0%
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 5-Mar 12-Mar 19-Mar 26-Mar
Resource Utilization
Challenges
• For IT
• High capital investment, typically low capacity utilization
• Scheduling conflicts, constant provisioning
• Specialized architectural and operational skills
• Specialized software applications and unique datasets
• For End Users
• Wait for resources
• Limited to resources available in the datacenter
Cloud Management

65. 65#
Grid Computing in the Cloud
Cloud Computing Model Grid Computing in the Cloud
Resources on Demand Resolves Scheduling Issues
Virtually Infinite Resources Supports Faster Processing
Pay as You Go Matches Costs to Demand
Cloud Management

66. 66#
Cloud-based Grid Computing Use Cases
Pharmaceutical Analysis – Researchers expected a protein analysis comparing 2.5 million
compounds to take a week of processing on internal servers
• Using hundreds of servers, the job was completed in one day
Insurance Claims Loss Control – Systems for detecting fraudulent, improper or duplicate claims
in batches of millions of claims would have required months of processing time to run and millions
of dollars in capital outlay to build in the data center
• Batch runs finished in a few days at significantly lower cost
Web 2.0 – One customer transcodes images to render video on demand
• Processing time was reduced from hours on internal resources to minutes
Financial Data Processing – Back testing environments that analyze data to test new
trading strategies
• Trading strategies analyzed faster and more cost-effectively by scaling out servers
Cloud Management

67. 67#
RightScale Grid / Batch Architecture
Automated server scaling, operational remediation, server cost optimization
RightScale Management Interface
SQS Output Queue
SQS Input Queue
Your SQS Error Queue
code
Amazon S3
Worker
Daemon Amazon S3 Your application or
Batch jobs from next batch process
Your job producer job consumer
application
Scalable cloud servers
using RightScale Server Templates
RightScale Customer code Amazon Cloud Infrastructure
Cloud Management

68. 68#
Social Apps
www.appdata.com
Feb 2011
Cloud Management

69. 69#
Why in the AWS Cloud with RightScale?
Extensive experience in large, highly-elastic
single gaming applications
• 600K concurrent users
• 100X scaling in 4 days
• 8,000 instances
• 250K new users per hour
• 0 to 35M unique users in one day
• 1:1000+ data center management ratio
69
Cloud Management

70. 70#
Scalable Web Applications
Cloud Management

71. 71#
Scalable Web Applications
• Add capacity as demand dictates
• Classic example of “pay as you go” utility computing
• Enables the ability to react to viral and flash-crowd events
without degradation of service
• PaaS solutions exist that can leverage scalability benefits
• Zend Solution Pack
• VMware‟s Cloud Foundry
• Hybrid cloud environments can scale to take advantage of both
public and private clouds
• Zynga‟s Z Cloud is currently the largest hybrid cloud in the world, all of
which is managed through the RightScale platform
Cloud Management