Domestic Holiday Planning Survey - April 2013

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Domestic Holiday
Planning Survey,
Sri Lanka - April 2013
Analysis of Survey Results
April 2013

Content
I. Executive summary
II. Introduction
III. Sample description
IV. Travel frequency & planning methods
V. Holiday booking trends - through travel agents
VI. Holiday booking trends - by oneself
VII. Holiday booking trends - by oneself - online
VIII. Attitude towards online booking by non-users

Executive summary (1 of 2)
Though online booking was not very popular in booking domestic holidays, 85%
would consider booking online
A majority of respondents travel twice a year or more within Sri Lanka and book their own holidays
 Nearly 75% of the respondents travelled twice a year or more, within Sri Lanka
 More than half of the respondents booked their holidays on their own, while only 6% booked through travel agents
Travel agents were opted for convenience of holiday booking, while Jetwing was the most preferred agent
 Of the 6% of respondents that booked through travel agents, 28% of them listed ‘Convenience’ as the major reason to do so
 ‘Jetwing’ was named the most popular travel agent
Only 23% of the respondents chose online booking with booking holidays on their own, with agoda.com being the most preferred
booking site
 Of those who booked holidays on their own, 70% selected telephone as their method of booking , and 23% selected online
booking
 Of those who booked holidays online on their own, over 60% of the respondents found online booking sites through search
engines
 agoda.com was named as the most popular website for online booking
 Interestingly, booking sites doubled as informational sites with 36% of the respondents mentioning ‘providing information’ as a
major service they received

Executive summary (2 of 2)
Though online booking was not very popular in booking domestic holidays, 85%
would consider booking online
Majority of the respondents who hadn’t booked their holiday online considered booking online the next time due to the
convenience factor; however concerns were raised over credibility of websites
 85% of the respondents who hadn’t booked their holidays online would consider booking their next holiday online
 While ‘convenience’ would be the deciding factor to book online, concerns were expressed over the credibility of booking sites
Booking websites can have a contact number on their websites or have other forms of human interaction to enhance credibility of
booking websites to convert users who use booking sites as information sources to make actual bookings

Content
II. Introduction

 A survey was carried out by BQu Services to determine the attitudes of Sri Lankans towards ‘Holiday Planning’
 The survey focussed on the following areas of holiday planning:
 Frequency of travel within Sri Lanka
 Method of booking holiday
 Factors affecting holiday booking methods
 Attitudes towards online booking of holidays
 The survey was conducted online and was circulated using social media networks and email campaigns
 The survey was open from the 8th to the 31st of March 2013
 A total of 157 responses were obtained
Introduction
A survey was carried out to determine the attitudes of Sri Lankans towards holiday
planning within Sri Lanka

Content
II. Introduction

Sample description - Age, gender
Nearly 75% of the respondents belonged to the age groups 18-35, and 59% of the
respondents were males
Exhibit 1: Age distribution of respondents Exhibit 2: Gender distribution of respondents

Sample description - Employment status, industry
Over 50% of the respondents were private sector employees, while 19% of the
respondents operated in the ‘IT, Automation & Telecommunication’ industries
Exhibit 3: Employment status of respondents Exhibit 4: Industry of operation of respondents

Sample description - Designation, monthly income
49% of the respondents were executives and managers, while 42% of the respondents
received a monthly income above LKR 50,000
Exhibit 5: Designations of respondents Exhibit 6: Monthly income of respondents

Content
II. Introduction

Travel frequency
Travel frequency results revealed that the majority of respondents (74%) travel twice
a year or more within Sri Lanka
Exhibit 7: Travel Frequency within Sri Lanka

More than half of the respondents booked their holidays on their own, while only 6%
booked through travel agents
Exhibit 8: Method of planning holiday
Travel planning methods

Content
II. Introduction

Of the 6% of respondents that booked through travel agents, ‘Jetwing’ was
mentioned as the most popular travel agent
Exhibit 9: Travel agents mentioned
Travel agent opted for

Of the 6% of respondents that booked through travel agents, ‘convenience’ and
‘discounts and bargains/offers’ were the 2 major reasons to do so
Exhibit 10: Reasons to book through a travel agent
Reasons to book through a travel agent

Content
II. Introduction

Method of booking last holiday by oneself
Of those who booked holidays on their own, 70% selected telephone as their method
of booking, and 23% selected online booking
Exhibit 11: Method of booking last holiday by oneself

Content
II. Introduction

‘Searching on search engines’ was listed by 63% of the respondents as the method
that led them to the online booking sites
Exhibit 12: How travel booking websites were found
Method of finding travel websites

agoda.com was named as the most popular travel booking site used for online
booking by respondents
Exhibit 13: Travel booking websites mentioned
Travel booking websites mentioned

36% listed ‘Providing Information’ as the major service they received from the
booking websites
Exhibit 14: Services received through booking websites
Services received through travel websites

Content
II. Introduction

Exhibit 15: Would you consider online booking?
Online Booking
A majority of those respondents who hadn’t booked their holiday by themselves and those
who had not booked online considered online booking when planning their next holiday

‘Convenience’ was the main factor that respondents considered when booking online
Exhibit 16: Reasons to consider online booking
Reasons to consider online booking

Of the 15% of respondents who didn’t want to consider online booking, the majority
expressed concerns over the ‘credibility of the websites’
Exhibit 17: Reasons for not considering online booking
Reasons for not considering online booking

Domestic Holiday Planning Survey - April 2013

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