1. Final presentation
London, 18th
October 2009

2. THE VALUE PROPOSITION

3. What the guru says
“Do first things first...
... and second things not at all”
Peter Drucker
“Do first things first...
... and second things not at all”
Peter Drucker

4. What the guru says
“Do first things first...
... and second things not at all”
Peter Drucker
“Do first things first...
... and second things not at all”
Peter Drucker

5. What TaskDoer says
“Do first things first...
... and leave the second things to
TaskDoer”
TaskDoer
“Do first things first...
... and leave the second things to
TaskDoer”
TaskDoer
Taskdoer is the first aggregator of personal assistants
that help you get boring and repetitive tasks done. We
find the best combination of price, speed and efficiency.

6. Homepage

7. Typical tasks that can be outsourced
• Blogger writes an article about Pakistan and needs to
know about the top 10 ethnics groups
• Busy family father needs to find Christmas presents for
his wife, 3 kinds, sister and parents
• Sort out my contact database – I have an unstructured
word file with lots of contact details, physical business
cards and shreds of paper. Sort it nicely into an excel file
• Find me a good business mobile deal
• Business School student needs information about what
kind of advertising can be bought on Social Networks

8. COMPETITION

9. There are many existing players in the “freelance
marketplace” website space

10. TaskDoer differentiates itself by focusing primarily on time-
constrained individuals seeking convenience
Existing Solutions TaskDoer
• Focus primarily on the
technical and creative
space – web programming,
application development,
logo design, etc.
• Emphasizes ease of use
(reaching out to many
contractors at once) and
simplifies outsourcing
mundane, but time-consuming
day-to-day tasks
• Targeted at small to mid
sized businesses as
customers
• Aims to be a marketplace
for situations that affect
the common person
• Strong emphasis lies on
raising awareness for
virtual assistant services
as an alternative to doing
things yourself

11. DEMO

12. REVENUE MODEL

13. TaskDoer
(platform)Submit Task
and Register Notify VA
Rate VA
Busy
Person
(user)
VA
(supplier)
Clarify
Complete Task & Payment (off TaskDoer v.1)
Submit Bid
Select VA
Rate User
Negotiate
£
£
TaskDoer can make money in different ways
Register £
Register

14. PLANS FOR FUTURE

15. Next steps until December
1. Demand validation
a) Users (surveys)
b) Personal assistant (qualitative interviews)
2. Finish site and launch
3. Closed beta to friends, family and Launch 48, proving the
concept

16. APPENDIX

17. Version 2 of the product will include a host of
new features
• Integration with payment systems (escrow account, PayPal
integration, …)
• Expanded profiles of PAs (logo, photo, references, examples
of work)
• Attaching files to the messages and questions
• Video testimonials
• User forum – share your ideas for time-saving outsourcing
• …Iterate based on user suggestions