A sample of market research presentation work I\'ve done for various clients

1. Bruce Phillips PowerPoint Specialist [email_address] 703-577-0640

2. Text/Pictures Examples:

4. Core sample vs. extended sample (by mean score) have only a few slight differences. Core Sample Overall Satisfaction 8.9 Overall Satisfaction 8.6 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.7 Flush Performance: 9.2 9.1 8.1 Extended Sample Overall Satisfaction 8.8 Overall Satisfaction 8.9 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.8 Performance: 9.7 9.2 8.9 Core Sample Overall Satisfaction 8.6 Overall Satisfaction 8.5 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.7 Performance: 9.0 8.5 8.1 Extended Sample Overall Satisfaction 8.8 Overall Satisfaction 8.7 Performance: Stated XXX XXX Product Quality: 9.4 9.0 8.8 Performance: 9.2 9.2 8.2 = area of interest San Francisco Atlanta Miami Core Sample Overall Satisfaction 8.4 Overall Satisfaction 8.8 Performance: Stated XXX XXX Product Quality: 9.4 8.8 8.9 Performance: 9.2 9.2 8.5 Extended Sample Overall Satisfaction 8.2 Overall Satisfaction 8.8 Performance: Stated XXX XXX Product Quality: 9.3 8.3 9.0 Performance: 9.4 8.5 8.6

5. Graphs/Charts Examples:

6. xxx xxx xxx XXX xxx xxx xxx xxx xxx ER Nurse ER Physician xxx xxx Demographics- ER nurses/ physicians Mean % Reported For approximately what % of your cases are the following irrigation procedures utilized? Average Utilization Incidence of Use (% Reporting Some Use) ER Nurse and Physician

10. % of Decision Weight Attribute Importance Attribute Importance is a measure of the weight of each attribute in the final preference decision. xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Heavy (n=) xx% xx% xx% xx% xx% Medium (n=) xx% xx% xx% xx% xx% Light (n=) xx% xx% xx% xx% xx% Condo (n=) xx% xx% xx% xx% xx% Single Family (n=) xx% xx% xx% xx% xx% $180K+ (n=) xx% xx% xx% xx% xx% $120K-$180K (n=) xx% xx% xx% xx% xx% $60K-$120K (n=) xx% xx% xx% xx% xx% Female (n=) xx% xx% xx% xx% xx% Male (n=)

11. xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Nurse: Phys: Purch: Nurse: Phys: Purch: XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX Purchasing XXX XXX Level 6 XXX XXX Level 5 XXX XXX Level 4 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 2 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 4 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 1 Cost per use XXX XXX Level 1 Splash guard design XXX XXX Level 1 Nurse: Phys: Purch: Nozzle design XXX XXX Level 1 Nurse: Phys: Purch: Size of bottle of irrigant XXX XXX Level 1 Nurse: Phys: Purch: Irrigation set-up and steps % Importance Comments Physicians Nurses Levels Attribute

12. All respondents Nurses Physicians Total = 100% Total = 100% Total = 100% Total = 100% Total = 100% Total = 100% Level 1 TITLE N=39 Level 2 Level 3 Level 4 Level 1 Level 2 Level 3 Level 4 France Germany

13. TITLE QUESTION: Mean %’s Reported XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Purchasing (n= xx) Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: ER Physician (n= xx) Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: ER Nurse (n= xx) Statement

14. Current Products With New Irrigation System Added ( at $3.50 cost per use ) Product 3 Product 1 Product 2 Product 3 Product 3 Product 3 Product 1 Product 2 New Product Product 1 Product 2 Product 3 New Product Product 1 Product 2 New Product Product 3 Product 1 Product 2 Product 1 Product 2 Simulation #1: Purchasing ER Physician ER Nurse

15. $4.00 Simulation #2: $4.50 $5.00 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 As the New System’s cost per use increases to... Purchasing ER Physician ER Nurse

16. Q21,Q24 100% 78% -- 22% Advertising E 100% 73% 25% 2% Advertising D 100% 57% 25% 18% Advertising C 100% 75% 12% 13% Advertising B 100% 38% 17% 20% Advertising A TOTAL Unaided Recall Aided Recall Unaided 60 100% TOTAL: 38 38% No aided recall 10 17% Aided Recall 12 20% Unaided Recall # % Advertising A 60 100% TOTAL: 47 78% No aided recall -- -- Aided Recall 13 22% Unaided Recall # % Advertising E 60 100% TOTAL: 45 75% No aided recall 7 12% Aided Recall 8 13% Unaided Recall # % Advertising B 60 100% TOTAL: 34 57% No aided recall 15 25% Aided Recall 11 18% Unaided Recall # % Advertising C 60 100% TOTAL: 44 73% No aided recall 15 25% Aided Recall 1 2% Unaided Recall # % Advertising D

17. The highest price that could be justified, beyond which the price is too expensive, no matter what benefits are offered. Percent equals percentage of respondents who said “no” Current Pricing

18. Animation Examples:

19. Personality Company Identity Leader Liked High Quality Fair Excellent Service Experts Respected Responsive Speed Efficiency Problem Solving Open Recognized Durable Products Internal Support Aesthetics French Easy to do Business Bureaucratic Large Innovative Powerful Brand Leadership Not Known by End User Longevity Range of Products Character Strong Relationships Environmentally Conscious Value for Money Quality Slow to Change Strong Honest Trustworthy Respectful Humble Proud of Company Old Fashioned Traditional Values Humility Quality Innovation Integrity Quality & Relationships Core Values

20. Personality Leader Liked High Quality Fair Excellent Service Experts Respected Responsive Speed Efficiency Problem Solving Open Recognized Durable Products Internal Support Aesthetics French Easy to do Business Bureaucratic Large Innovative Powerful Brand Leadership Not Known by End User Range of Products Character Strong Relationships Environmentally Conscious Value for Money Quality Slow to Change Strong Honest Trustworthy Respectful Humble Proud of Company Old Fashioned Traditional Values Humility Quality Innovation Integrity Quality & Relationships Core Values Longevity Key Attributes