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Google AdWords For Beginners Instructor: Noah Boswell of Look To The Right Internet Marketing The Goals for this class are… 1) Educate you on the topic!  2) Build your CONFIDENCE! 3) Educate you to take ACTION!
Presentation Link :  www.SlideShare.net/bozzie84
Why Advertise Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet History: Banner Ad’s
Banner Ad’s
Banner Ad’s
Text Ad’s
Brief History Of Google: The Two Sides of Google Sponsored = Paid
What Is Pay Per Click? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google AdWords: 99% of Google Revenue ~1.5 Billion Per Month!!
Google Search Network
Google Content Network
Basic Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Landing Page: Good Looks, Good Keywords, Good Way’s To Contact
adwords.google.com
Google Options
Welcome, Language, Location
Specific Location, GeoTargeting
GeoTargeting ,[object Object],[object Object],[object Object],[object Object]
Ad Creative
Ad Creative
Keyword Selection Recipe  (Broad Match) “Free Recipe”  (Phrase Match) [Kids Food Recipe]  (Exact Match) -Free (Negative Keyword Match)
Bidding
Checking Your Landing Page
Traffic Estimator
Review Confirm, Questions, Continue to Sign Up, Pay $5
Billing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standard Edition Campaign Summary
Editing Campaign
Keywords
Ad’s / Creatives
Structuring Your Campaign
Account Tools
Keyword Tool
www.SpyFU.com
How To Think of New Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to make good Ad’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Ad writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Cant I See My Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality Score & Placement ,[object Object],[object Object],[object Object]
Quality Score Comes From ,[object Object],[object Object],[object Object],[object Object],[object Object]
To Increase Quality Score  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics
Google Analytics
Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Local Business
Google Local Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HELP Best place for help: www.google.com/adwords/learningcenter/
Lets Go Live ,[object Object],[object Object],[object Object]
Thank You for Coming!   Now… -Class Evaluation -3 Actions Instructor: Noah Boswell of Look To The Right Internet Marketing See: sbcspeakers.com – other courses
Resource page for Making Money Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact the instructor at:  Noah Boswell www.LookToTheRight com  1-877-826-8620   Other courses offered  at the community college:  sbcspeakers.com

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Adwords Presentation