2. Independent Boutique Creative & Events Agency since 2005: from intimate VIP dinners and unique PR launches to national roadshows and full scale consumer events
Specialised in Creativity, Design, Production and Events: expertise translated into excellence
25+ Multicultural Experienced Staff: local knowledge amplified by global know-how; represented in SH / GZ / BJ: national reach and quality assurance
International Clients: tried and trusted to the highest standard - Luxury Brand Specialists: bespoke service with attention to detail
OurServices
Creative Event Talent Alternative
Marketing
Conceptualisation Sourcing Live Artist Street
Graphic Design Production Art Performance Guerilla
3D Animation Management Interactive/Installation Viral
Stage Design Execution Live Musician Outdoor
Merchandising DJ
Interactive / Multimedia VJ
Some of Our Clients
4. Client Testimonies
Jetlag really helps us creating lots of “delicious” memories! Great ideas is just part of it and more importantly with the heart and soul of
making impactful events!
Thank you Jetlag!
Samuel Chow
Kraft Foods China
Asia Pacific Biscuit Platforms
Hear hear! As I am on the plane taking off. Great event - successful and glamorous and great team work.
Congratulations and very well done to all. On behalf of the Maison and MHAP, thank you.
Ruby Tang
Regional Marketing Director
Moet Hennessy Asia Pacific
Firstly, great job of Jetlag team! Client is totally impressed by your creativity, quality of work and everything. We are not even possible
to put everything together without you in such short notice. You guys did an amazing job and proves to us once again Jetlag is such a
reliable partner!
Meiling Wee
Senior Director, Shanghai
Edelman
What can I say, you have outdone yourself. I can only say "Ezcellent" and all your hard work paid off :-)
For me personally, was proud to be a part of this winning team and a great way to close this chapter of life.
Thank you for all your hardwork, dedication and commitment and the passion and energy you put in this year's event.
Dr. AzitaOwlia
Sr. Vice President
Bayer MaterialScience
5. Hilton:
Hilton Hhonors China Re-launch
Wanting to re-introduce Hilton Hhonors to the Chinese media and establish Donnie Yen as brand ambassador, we needed to
engage media through an innovative stage setup, celebrity revealing and post event interaction.
Resulted in improved media coverage and successful re-launch of Hilton Hhonors, the leading customer loyalty program of
Hilton Worldwide to the China Market.
6. Adidas Originals:
Ice Cream Attack Summer Collection Campaign
For Adidas‟ annual summer campaign, we had to devise an inventive mechanism with a “maximum exposure with minimum
budget” mindset to reaffirm Adidas‟s street culture leader position
The campaign generated increased sales between 32% and 51% in the outlets while firmly establishing Adidas as a cutting
edge consumer brand, both in-store, on-street and on-line
7. Moet & Chandon:
Tribute to the Spirit of 1743 feat Scarlett Johansson
Moet & Chandon hosted their most eminent event – The Global Red Carpet – in China, which required us to completely
redesign Bar Rouge, Shanghai‟s ultimate place-to-be. Featuring international celebrities Scarlett Johansson and Shu Qi, JETLAG
oversaw a comprehensive security plan throughout.
Media coverage and residual consumer reaction remains a hot topic in the blogosphere.
8. Mirinda:
New TVC Launch and Brand Ambassador Launch
JETLAG was assigned with conceptualizing, designing and executing Mirinda‟s grandest event to date in China: a 300 pax PR
event to launch a new TVC and introduce two. Brand ambassadors: model, Angelababy and movie star Aarif Lee. We developed
various thematic elements such as a 90ᴼ domino system and functioning rollercoaster car to fit with the TVC content.
The event was ranked as Best In Case for Pespsico China BTL campaigns.
9. Kraft Foods:
APAC R&D Conference
For a dynamic event hosting all top APAC management as well as local teams for a corporate function JETLAG had to blend
team building with actual product tasting in a relaxed yet professionally conducive setting.
Overwhelmingly positive feedback from APAC and global management resulted in Asia-Pacific requests for creative support
and orders for production items from JETLAG, as well as consecutive projects for the client.
10. Bayer:
APAC Customer Appreciation Gala Dinner
For Bayer Material Science‟s annual APAC customer appreciation dinner for their prime APAC customers and global brand
VIP‟s, we had to create a bespoke gala experience at the Shanghai Ritz Carlton which consisted of a fully functioning casino
room, seven course dinner and varied international entertainment.
Over 15% of sales staff closed deals on the night – a company record – and JETLAG has been selected for next year‟s event.
11. Swatch:
Jeremy Scott for Swatch Gent 3 Limited Edition Launch
For this special China launch we had to capture the spirit of both iconic brands with an eye-catching surroundings, where each
of the three limited edition watches was represented in its unique thematcic environment with innovative media interactions.
The products and celebrities were successfully launched and gained huge media coverage. Moreover the media stayed for a
longer than expected time due to a smooth transition from media event into afterparty.
12. Hennessy:
Classivm Global Launch
JETLAG had to conceptualise and execute the press conference and launch event for the global unveiling of Hennessy
Classivm, a China unique Hennessy cognac.Thematic surroundings and artistic content enthralled media and guests alike.
The product was successfully launched with massive media coverage, particularly amongst online bloggers, and is now enjoying
brisk sales.
13. CITROË :
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Booth Opening Show & Animation
The Citroen booth at the 2011 Shanghai Car Show – the biggest in the world – required and unparalleled opening show and
animation to engage crowds representing the core brand values of boldness, creativity and innovation. Using a 280ᴼ LED screen,
we created an interactive dance and video performance.
Comparatively high visitor numbers during the show and high retention thereafter, which translated into increased interest in the
brand, extensive media coverage and brand exposure.
14. Moë & Chandon:
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End Of Year Campaign
To enhance Moët‟s image, create buzz and maximize visibility throughout the EOY season, JETLAG developed an innovative and
interactive mechanism in the form of a pop up store, featuring a cinema, bar and product displays with personalisation studio.
The limited edition bottles were all sold out, and there was a marked uptick in costumer numbers as word of mouth and online
news spread. The successful format was also replicated for future Moet & Chandon campaigns.
15. Moë & Chandon:
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End Of Year Campaign
As a grand finale to the EOY campaign, 600 VIP‟s were invited to a special Moet Golden Star event where they had to feel like
stars themselves. Creating and exclusive red carpet feel from beginning to end, we transformed The Waterhouse into a luxury
haven replete with professional photo studio, cinema and various VIP spaces focused around a central bar.
The event was a rip roaring success, with guests feeling like true Golden Stars, and creating a subsequent increase in sales for
Moet & Chandon.
16. Karen Mok The Fragrance
Karen Mok, Hong Kong idol and role model, launched the first ever Asian celebrity fragrance. JETLAG was charged with creating all
collaterals and branding.
All design key were aligned with the brand essence of being independent, breaking free from conventions, showing confidence and
strength, with a distinct sensual sensibility. The brand was successfully launched in end 2008.
17. Moë Rose Imperial:
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2010 Campaign
For the the Moë Rose 2010 campaign we incorporated the key brand attributes of glamour, sensuality, seduction and luxury
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to offer its consumers a modern and cinematic way to celebrate love and the magic of falling in love with creative decoration
and performance ideas
Success of the campaign was further endorsed by the substantial increase of Rose Imperial bottle sales in the events in all
three cities.
18. Grand Marnier packaging
Grand Marnier wanted to reinvigorate the visual identity of it‟s iconic bottle specifically for the Christmas Season and asked
JETLAG to develop various designs, which eventually got adapted.
The result was a substantial increase in sales, especially over the festive periods, as Grand Marnier capitalised on its strength
as a gifted product magnified by the new striking packaging and displays.
19. Mankiewicz:
Shanghai Plant Grand Opening Ceremony
Mankiewicz - coating concepts of the future, wants to organise an opening ceremony which shows their clients the
breathtaking view of their new plant, and always-there strong brand commitment.
White tents, lion dancing, champagne breaking, and warehouse cocktail, perfectly decorated the venue in a way which shows
the traditional Chinese charisma, as well as the German philosophy.
20. Belvedere 1X Launch
PUNK, Beijing & M1NT, Shanghai
As a more provocative and witty new addition to the Belvedere family, Belvedere IX is an exclusive and innovative product which
taps into the Downtown Attitude in conjunction with Andre, a world famous French street artist. Live graffiti shows and creative
GWP‟s added to the immersive branded environment
The events successfully launched Belvedere IX in China and sales throughout the events increased exponentially.
21. PSA CITROËN:
Metropolis Worldwide Launch
CITROË called upon JETLAG to design and execute worldwide „avant premiere‟ of the exclusive concept car, the
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Metropolis. In the resplendent surroudnings of KEE Club, guests were taken on an interactive brand journey and delighted
with bespoke performances and F&B before a mesmerising revelaing
The event embodied CITROËN‟s brand spirit and served as a successful prelude to the brand‟s participation at the Shanghai
Expo 2010
22. Heineken :
2010 Heineken Shanghai ATP 1000 Activation Merchandising
Leveraging on the Shanghai ATP 1000 as the biggest tennis competition in China and a key sponsored event in Heineken‟s
marketing calendar, JETLAG was asked to create thematic in store and on trade product displays.
Both production campaigns received good responses especially from bar owners as there was a significant increased in
Heineken sales during and after the promotional period.
23. Mountain Dew :
Celebrity and Neon Pack PR Event
Mountain Dew wanted to announce their 1st signed celebrity in the world, Chang Chen Yue as well as the 1st neon beverage
pack in China through the biggest CSD launch event of the year. JETLAG took over Mao Livehouse and recreated a a fulll scale
street stage setup for the world famous Yamakasi - first time in China - to show their skills and for a unique celebrity revealing.
High returns from the media on all popular online portals. The inclusion of Yamakasi led to additional publicity and brought extra
credibility to the Mountain Dew brand in China.
24. Mountain Dew:
ESPN X Games Dew Booth
JETLAG was asked to create a unique and impactful interactive booth experience for X-games spectators. We towered over all
other competitor‟s booths while at the same time conveying the brand‟s edgy credentials through Sphering, and X-Ghames first.
The Dew Booth enjoyed great traffic during the X Games; more than 1100 people participated in the activities and around
9000 drink samples were distributed, well beyond expected numbers.
25. Mirinda & Pepsi
Nationwide Distributer Event Guidebook
JETLAG had to update Mirinda and Pepsi‟s event guidebook, which gets shared with hundreds distributers across China for
their branded activity days. We redesigned all their elements and added brand related games so the brand could appeal to a
new generation of consumers
Preliminary feedback suggests an overwhelming interest in the proposed elements which in turn will result in increased
brand exposure and a deeper market penetration in China‟s 2nd and 3rd tier cities.
26. Nike:
Lunar Glide PR Launch
As the latest addition to their athletic footwear apparel line, we needed to present an exciting and memorable China Launch
of the Nike Lunar Glide. Innovative product displays and a fully interactive running track inside a creative venue created a
360ᴼ educational and experience space.
High levels of media and guest participation lead to a great event and great returns on media coverage.
27. Moë &Chandon Rose:
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Book of Seduction China Launch
Moë & Chandon Rose is the flirtatious and sensual member in the Moë & Chandon family, but market appreciation is still
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underdeveloped. JETLAG created a simultaneous multi venue event taking consumers back into a 17th Century world replete
with decoration and performances to engage and entice.
Exponential returns in terms of media exposure which translated into a marked sales boost.
28. Joyoung:
New Series Launch
Launching the new series to establish it as first choice for discerning Chinese consumers with an eye on blending tradition with
modernity, invitees were taken into a real life exclusive home setting, placing the product in their daily live environment.
Following they could take part in product trial, before a final fashion show performance.
Enormous media leverage which translated itself into immediate increased sales through proper product exposure and real life
application.
29. Hennessy VSOP:
Artistry Tour
For Hennessy‟s Artistry Tour, we created an unparalleled road tour through 14 Tier 1 and 2 cities, affirming Hennessy VSOP‟s
leading market positioning through the platform," the Art of Mixing”. Performers from both China and abroad collaborated
in a truly cross cultural show, which guest could then comment on live and have the clip sent to their mobile and put online.
The return not only saw high returns from the media but also experienced a huge online drive through participation of
guests from varied demographics.
30. Technogym:
Nationwide Road show
For Technogym - the world leader in luxury fitness equipment and official supplier to three consecutive Olympic Games –
we created a nationwide shopping mall tour. The running track leveraged on the Beijing Olympics bird‟s nest design and
created a centralised zone for consumer product trial
Tangible media exposure / Increased public awareness as well as development of new business opportunities. Market Survey
results revealed during press conference
31. BBDO:
World wide Conference
BBDO is the most awarded agency network in the world with a record of creative excellence. JETLAG designed a unique
conference, break room and showcase setup, breaking the mould with a traditional layout and setup.
BBDO‟ers left Shanghai exhilarated, excited and inspired by the new opportunities in the world of communications, not in the
least by the way they were presented through our design
32. Dom Pérignon:
DP Week Beijing
Dom Pérignon‟s prestigious brand DNA - creator, charisma and seduction - needed to be better communicated to the target
consumers. So JETLAG organised a week long event calendar featuring VIP dinners, consumer events,m art exhibits and private
celebrity events.
The DP week was extremely successful with great feedback from both media and guests. The 7 creative initiatives generated
awareness, interest and desire among targeted consumer groups and cemented DP‟s stature as the top end champagne.
33. Dom Pérignon:
DP Rose Vintage 2000 Launch
Dom Pé rignon RoséVintage 2000 is a unique treasure within the brand - rare, perfectly balanced and seductive – yet it has
little market exposure. JETLAG created a special art gallery Karl Lagerfeld‟s photographic interpretation of Dom Pé rignon
Rose, followed by a sumptuous VIP dinner with Jean Berchon, Moë & Chandon Vice-President of Corporate Communication.
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Guests left the events not only having experienced the rare champagne but also with a better understanding of the brand‟s
elements, thus providing a strong platform to spread the awareness of the DP RoséVintage 2000 and increasing its sales.
34. Glenmorangie:
Aroma Night with ODO7
JETLAG was taxed with conceptualising, designing and executing a multi-city event schedule along the Aroma Night concept.
We developed various thematic elements such as the world‟s original Aroma Jockey ODO7, odour diffusing table logo
lightboxes,
Generated huge increase in sales volume and interest from other brands for our artistic and execution database.
35. Seasons Villas’ Children’s Day
For Season‟s Villas PHASE 1 launch JETLAG created a family day concept for to engage existing tenants and inspire potential
ones, while adhering to government and safety standards Using the vast grounds to create various F&B, interactive games, sport
activities and other zones, both parents and kids had a fun filled day which communicated the property‟s values.
Increased awareness about the property and demonstrated the management‟s commitment to providing a safe, fun, family-
oriented environment
36. Moet & Chandon :
Muse VIP Room
(Concept – Design - Production)
Entrance Karaoke Area Chandelier
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