Pitch for Volunteers of America partnership with The Weather Channel

1. WHY weather

2. WEATHER connects everyone
2

3. Weather touches everyone’s
life …… From hurricanes to
hail, drought to thunderstorms
The weather affects our life
everyday.
Our viewers rely on
TWC, each day for
information,
Because the TWC brand ranks
amongst the most trusted and
credible media brands.
TRUST

4. Real-time, specific information
that empowers people to plan
their lives.
Weather helps our audience
live better and more balanced
lives
THE WEATHER
CONNECTION

5. Our audience connects on
cable during the morning
rush … online in the middle
of the day for detailed
information … in the
afternoon on their mobile
device of choice - on-the-go
getting the answers to life’s
most fundamental
questions……. from TWC
ANSWERS
All concepts for discussion purposes. Subject to change.

6. We see the opportunity for a partnership
using our scale and reach to help the
Volunteers of America spread their word
of hope and assistance.
We believe the 360 million people we
attract monthly on television and our
digital properties can deeply influence
the call to volunteer - particularly as it
pertains to the displaced – in all kinds of
weather.
IDEA

7. I lived here At The Weather Channel, we LIVE the
emotional connections to the weather
across our television and digital
properties. We see and experience first
hand the devastation a big storm can
bring ... how flooding, heavy rains, deep
freezes, and extreme dry spells can have
equally devastating effects and displace
people.
We UNDERSTAND that in today's world
– homelessness is more prevalent than
ever before. The causes are varied – the
outcome is the same…..
We are also about making change
happen through ACTION. There’s a
reason we are the first ones on the
scene for major storms – it is our
MISSION to inform and keep
populations safe. It is the SPIRIT that
pervades throughout the company.

8. The first rule of survival is shelter.
The weather affects us all. And sometimes the connection to weather isn’t as
pleasant as we’d like it to be. Together we can spread the word of hope.

9. TWC-ACTION is our HUB where you can
watch and be a witness to VOAs success
stories – about displacement – hope,
perseverance and renewal.
Ultimately these visual stories will serve
one major purpose: to encourage people to
join the VOA and help displaced Americans -
veterans, elderly, homeless, or otherwise –
by visiting VOA.org, registering, and
ultimately volunteering.
Concept is for discussion purpose: TWC reserves the right to make
changes and modifications

10. Anyone who lives without a
roof over their head – faces
the weather each and every
moment of the day — on a
good day, finding shelter from
the storm.
Nothing is more impactful
than being able to look back
and tell viewers a story of how
someone became homeless
and what changed the course
of their life - for better days.
The VOC has amazing success
stories to share, and we think
this will draw in new
volunteers who will want to
be part of the VOA story.
I Lived HERE

11. fo
I Lived HERE

12. Volunteers of America will work with TWC and
provide 5 to 7 success stories – we will tell each
story from both sides - the person affected and the
person who helped them.
We then travel to the location where that person
was homeless - put a chair there and have the
person say “this is where I lived…” telling their story
of what it was like to live there... and at the same
time we are cutting to the person who helped
them… at the end, we bring the two together.
A picture is worth a thousand words … and we feel
that there is no better way to draw in more
volunteers than to show how fulfilling it is to go
through this process.
I Lived HERE
Concept is for discussion purpose: TWC reserves the right to make changes and modifications

13. TWC will produce custom 5 – 7, VOA stories
Create custom :30 commercial for VOA
CABLE
Will run twice a month in the following shows: :90 segments/stories which will
rotate during the year, driving to VOA website and Weather ACTION HUB on digital.
 Day Planner
 Weather Center
 Monthly sponsorship includes custom closing billboard and commercial
adjacency.
DIGITAL
The Weather Channel will create a Weather ACTION Hub where videos and stories
will be highlighted. Additionally information on how to volunteer and links to VOA
website. We will drive traffic from homepage and local forecast.
ADAPTOR – when the weather is cold, rainy or too hot – VOA message to
volunteer will appear – taking viewers directly to the VOA website.
Summary