This document provides an overview of online video blogging. It discusses that YouTube receives 2 billion views per day and is the second largest search engine. It recommends using a flip camera or point-and-shoot camera for starting vlogging and discusses audio equipment options. It also covers video editing software options for PC and Mac as well as file formats. Finally, it discusses strategies for growing an audience and platforms for hosting videos such as self-hosting, video sharing sites, or WordPress integration.

1. Online Video:
It's Not As Scary As You Think

2. Introduction Time!
Ben Hughes
obviouslybenhughes.com
Video blogger of three years
700+ videos
Over half a million video views
Advertising student in Georgia
Social media addict
Favorite color: green

3. Agenda
Cogitate this
Get equipped
Editing
Blogging vs. vlogging
Audience: quality or quantity?
Investing time
Platforms

4. Keep In Mind
A medium for everyone
You have a voice

5. Cogitate This
YouTube
Two billion views a day
A full day in every minute
#2 search engine (behind Google)
#3 site worldwide according to Alexa

6. Get Equipped
Cameras
Flip cam or point-n-shoot
Cheap, effective, quick
Handheld
Higher end
Better quality, higher price
More effort to achieve final product

7. Get Equipped
Audio
Camera's built in microphone
Lower quality
Pre-synced with video
External microphone
Better quality, higher price
May require syncing in post

8. Editing
PC
Windows Movie Maker
Gets the job done
Simple enough for beginners
Sony Vegas
As simple or complex as needed
Adobe Premiere Pro
High level editing
Effects

9. Editing
Mac
iMovie
Gets the job done
Simple enough for beginners
Adobe Premiere Pro
High level editing
Effects
Final Cut Pro
Very advanced

10. Editing
File formats
Standard Definition (SD)
Quick upload
Low quality
High Definition
Large files
Crisp picture

11. Editing
File format specifics
H.264 (video)
open source
almost universally accepted
AAC (audio)
royalty free
MP3 quality with less space
MP3's successor

12. Video: NTSC, 1280x720, 29.97 [fps], Progressive
Audio: AAC, 64 [kbps], 48 kHz, Stereo

13. Blogging vs. Vlogging
Fundamentally
Difference between typing and speaking
Some people have "it", some don't
Red light personality

14. Blogging vs. Vlogging
Marketing
"Video Bloggers"
Just another SEO tool
"Vloggers"
Relatable, real life content

15. Audience: Quality or Quantity?
Two kinds of interaction:
Direct (comments)
Indirect (subscriptions)

16. Investing Time
Nurturing your audience
Interacting without ulterior motives
Replying to everyone as equals
Despite differing viewpoints
High yields

17. Investing Time
Marketing Your Content
Don't just post in one place
Spread using available tools
Utilize friends and family

18. Platforms
Self hosting
Pros:
You control viewing experience
Cons
Lots of bandwidth
May become expensive

19. Platforms
Video Sharing Sites
Pros:
Large audience already exists
Easy to market to your niche
Usually free
Cons
Limited control on viewing experience
Upload limits

20. Platforms
WordPress Integration
Plug Ins
Embedding
VideoPress (Let's visit the site!)

21. Thank you!
Ben Hughes
obviouslybenhughes.com
@obviouslyben
benhughes8@gmail.com