1. Social Media Scorecard June 19, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 6/12 Fans, 6/19 Change 6/12 6/19 Change 6/12 6/19
Airlines 4,205,126 4,313,828 2.6% 3,919,886 3,950,882 0.8% 8,125,012 8,264,710 1.7%
American Airlines 331,116 337,620 2.0% 380,102 382,870 0.7% 711,218 720,490 1.3%
Delta 318,867 321,149 0.7% 333,690 336,290 0.8% 652,557 657,439 0.7%
JetBlue 607,269 610,266 0.5% 1,675,311 1,675,846 0.0% 2,282,580 2,286,112 0.2%
Southwest 2,554,458 2,650,386 3.8% 1,311,141 1,334,908 1.8% 3,865,599 3,985,294 3.1%
United Airlines 356,032 356,577 0.2% 8,249 8,501 3.1% 364,281 365,078 0.2%
US Airways 37,384
4,205,126
37,830
4,313,828
1.2%
2.6% -
211,393
3,919,886
212,467 0.5% 3,950,882 0.8% -
248,777
8,125,012
250,297
8,264,710
0.6% 1.7%
TOTAL
Footwear/Athletic Apparel 65,130,081 65,506,910 0.6% 966,987 983,419 1.7% 66,097,068 66,490,329 0.6%
Adidas 14,577,935 14,655,416 0.5% 272,866 276,954 1.5% 14,850,801 14,932,370 0.5%
Converse 31,128,221 31,314,672 0.6% 66,939 67,942 1.5% 31,195,160 31,382,614 0.6%
DC Shoes 8,933,433 8,984,964 0.6% 115,739 117,785 1.8% 9,049,172 9,102,749 0.6%
Nike 9,357,016 9,409,963 0.6% 448,196 456,821 1.9% 9,805,212 9,866,784 0.6%
Reebok 1,133,477 1,141,895 0.7% 63,247 63,917 1.1% 1,196,724 1,205,812 0.8%
65,130,081 65,506,910 0.6% - 966,987 983,419 1.7% - 66,097,068 66,490,329 0.6%
TOTAL
Comics 4,833,290 4,875,385 0.9% 473,659 482,334 1.8% 5,306,949 5,357,719 1.0%
DC Comics 688,969 698,190 1.3% 130,711 132,787 1.6% 819,680 830,977 1.4%
Marvel Comics 4,144,321 4,177,195 0.8% 342,948 349,547 1.9% 4,487,269 4,526,742 0.9%
4,833,290 4,875,385 0.9% - 473,659 482,334 1.8% - 5,306,949 5,357,719 1.0%
TOTAL
Fast Food 50,588,449 51,078,842 1.0% 1,331,904 1,354,254 1.7% 51,920,353 52,433,096 1.0%
Burger King 5,162,733 5,195,868 0.6% 55,811 56,759 1.7% 5,218,544 5,252,627 0.7%
McDonald's 20,302,478 20,452,615 0.7% 493,837 506,059 2.5% 20,796,315 20,958,674 0.8%
Subway 14,082,550 14,295,452 1.5% 511,510 516,705 1.0% 14,594,060 14,812,157 1.5%
Taco Bell 8,686,903 8,719,000 0.4% 192,697 194,494 0.9% 8,879,600 8,913,494 0.4%
Wendy's 2,353,785 2,415,907 2.6% 78,049 80,237 2.8% 2,431,834 2,496,144 2.6%
50,588,449 51,078,842 1.0% - 1,331,904 1,354,254 1.7% - 51,920,353 52,433,096 1.0%
TOTAL
Beverages 108,184,582 108,702,169 0.5% 2,346,021 2,378,176 1.4% 110,530,603 111,080,345 0.5%
Coca-Cola 42,526,312 42,733,122 0.5% 555,387 559,014 0.7% 43,081,699 43,292,136 0.5%
Dr. Pepper 11,984,402 12,022,157 0.3% 97,735 98,075 0.3% 12,082,137 12,120,232 0.3%
Monster Energy 16,867,335 17,032,201 1.0% 262,311 268,366 2.3% 17,129,646 17,300,567 1.0%
Pepsi 8,311,560 8,341,227 0.4% 802,726 820,691 2.2% 9,114,286 9,161,918 0.5%
Red Bull 28,494,973 28,573,462 0.3% 627,862 632,030 0.7% 29,122,835 29,205,492 0.3%
108,184,582 108,702,169 0.5% - 2,346,021 2,378,176 1.4% - 110,530,603 111,080,345 0.5%
TOTAL
Celebrities (Top 5) 268,738,397 269,932,845 0.4% 74,421,166 75,420,809 1.3% 343,159,563 345,353,654 0.6%
Eminem 58,292,481 58,560,061 0.5% 11,090,326 11,195,449 0.9% 69,382,807 69,755,510 0.5%
Lady Gaga 51,882,380 52,067,957 0.4% 25,588,658 25,904,368 1.2% 77,471,038 77,972,325 0.6%
Michael Jackson 49,723,979 49,929,391 0.4% 732,203 740,712 1.2% 50,456,182 50,670,103 0.4%
Rihanna 57,336,725 57,648,596 0.5% 20,512,226 20,960,041 2.2% 77,848,951 78,608,637 1.0%
Shakira 51,502,833 51,726,840 0.4% 16,497,753 16,620,239 0.7% 68,000,586 68,347,079 0.5%
268,738,397 269,932,845 0.4% - 74,421,166 75,420,809 1.3% - 343,159,563 345,353,654 0.6%
TOTAL
Favorite Foods 88,984,782 89,229,896 0.3% 88,783 89,394 0.7% 89,073,565 89,319,290 0.3%
Oreo 26,761,700 26,838,342 0.3% 41,334 41,481 0.4% 26,803,034 26,879,823 0.3%
Pringles 19,596,975 19,648,802 0.3% 12,108 12,193 0.7% 19,609,083 19,660,995 0.3%
Reese's 9,495,463 9,543,630 0.5% - - 0.0% 9,495,463 9,543,630 0.5%
Skittles 22,085,323 22,127,887 0.2% 33,213 33,509 0.9% 22,118,536 22,161,396 0.2%
Starburst 11,045,321 11,071,235 0.2% 2,128 2,211 3.9% 11,047,449 11,073,446 0.2%
88,984,782 89,229,896 0.3% - 88,783 89,394 0.7% - 89,073,565 89,319,290 0.3%
TOTAL
Hospitality (Loyalty Programs) 339,073 339,824 0.2% - - 339,073 339,824 0.2%
Marriott Rewards 225,533 225,785 0.1% na na 225,533 225,785 0.1%
Starwood Preferred Guest 113,540 114,039 0.4% na na 113,540 114,039 0.4%
339,073 339,824 0.2% - - - 0.0% - 339,073 339,824 0.2%
TOTAL
Gaming 46,380,534 46,681,464 0.6% 2,079,750 2,095,196 0.7% 48,460,284 48,776,660 0.7%
Nintendo 23,217,651 23,316,084 0.4% 241,349 244,099 1.1% 23,459,000 23,560,183 0.4%
Playstation 5,349,261 5,454,936 2.0% 1,314,012 1,320,063 0.5% 6,663,273 6,774,999 1.7%
X-Box 17,813,622 17,910,444 0.5% 524,389 531,034 1.3% 18,338,011 18,441,478 0.6%
TOTAL 46,380,534 46,681,464 0.6% - 2,079,750 2,095,196 0.7% - 48,460,284 48,776,660 0.7%
TOTAL 637,384,313 640,661,160 0.5% 85,628,156 86,754,464 1.3% 723,012,469 727,415,624 0.6%
Prepared by Awareness, Inc. All Rights Reserved ©2012