MashMetrics anti-Dashboard - Insight Report

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This is an example of what MashMetrics calls an Insight Report. We feel this (or several of these) are much more important to the success of your business than a series of dashboards or reports. Contact Us today to recieve insights not just reports. Insights are an opportunity or recommendation based upon supporting facts. We provide a plausible solution with a cost/benefit analysis and sample next steps.

Technology Business

Insight Report
- First Report
Insight Opportunity
Supporting Facts
Recommendation
Cost Benefit Analysis

`
INSIGHT
17% of visits to the site originate on the Message
Boards. Due to a lack of any product display the
AVG conversion rate from these pages is 96%
BELOW the site average!
`
OPPORTUNITY
~$5000 a month of revenue (10%
increase) can be gained by adding
product links to message boards

`
Message Boards vs Entire Site
Message Board Landing Pages:
Entire Site:

`
From November 20th – December 10th 2014
One site in particular, treato.com, a medical assistance resource (highly targeted) is getting
poor conversion rates.

`
Treato.com traffic is coming from
hundreds of dynamic pages, to
hundreds of messages

`
However there is
no Call To Action
on the message
boards.

`
Plenty of opportunity
to cross-market
products or the
newsletter
Recommendation

`
Over $4,000 a
month possible
missed revenue
Possible Revenue =
Visits * .5%
Conversion * AVG
RPO
Cost Benefit Analysis

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MashMetrics anti-Dashboard - Insight Report

1. Insight Report - First Report Insight Opportunity Supporting Facts Recommendation Cost Benefit Analysis

2. ` INSIGHT 17% of visits to the site originate on the Message Boards. Due to a lack of any product display the AVG conversion rate from these pages is 96% BELOW the site average! ` OPPORTUNITY ~$5000 a month of revenue (10% increase) can be gained by adding product links to message boards

3. Supporting Data

4. ` Message Boards vs Entire Site Message Board Landing Pages: Entire Site:

5. ` From November 20th – December 10th 2014 One site in particular, treato.com, a medical assistance resource (highly targeted) is getting poor conversion rates.

6. ` Treato.com traffic is coming from hundreds of dynamic pages, to hundreds of messages

7. ` However there is no Call To Action on the message boards.

8. ` Plenty of opportunity to cross-market products or the newsletter Recommendation

9. ` Over $4,000 a month possible missed revenue Possible Revenue = Visits * .5% Conversion * AVG RPO Cost Benefit Analysis

MashMetrics anti-Dashboard - Insight Report

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