Presentation by Pete Banicevic speaking at the internet marketing think tank This presentation belongs to the rights of pete banicevic from http://www.CEO1on1.com and http://www.vanwestmarketing.com This was a collaboration keynote event with Bosco Anthony from http://www.boscoanthony.com

1. Keyword Research 101
and SEO Essentials
www.vanwestmarketing.com
www.CEO1on1.com

2. Keyword Research
• process of determining your market
and what they are searching for
online.
• Keywords are terms people type on
search engines
• The most important step to building a
business online!

3. The only thing you
need to know
about marketing
market
(who)media
(how)message
(what)

4. Why We Need Keyword Research
• Find out who our market is
• What they words they’re searching
• Frequency of keyword searches (monthly)
• Determine our competition
• Gives us an overall online marketing
strategy for years to come

5. K/W RESEARCH THE MOST
IMPORTANT STEP STEP!
• Do not do anything until you’ve done
proper keyword research
• If you neglect this step, it’s a long road
of pain and frustration
• Keywords are the lifeblood of your biz
invest the most time and thought for
this

6. We Use Keywords For...
• On-Site SEO (domain, Page title, Page
description, meta tags, site content)
• Off-Site SEO (Anchor text links,
article marketing, blogging etc)
• Pay-Per click campaigns
• Educates us about our market

7. Tools For K/W research
• Keyword research tool (google kwt,
Wordtracker)
• SERP checker(software or single
check websites)

8. Lets Get Started...
• Google keyword tool
• https://adwords.google.com/select/Keywo

9. K/W Tool Recap
• monthly search volume isn’t
everything but is still very important
• keywords with “intent” and “long-
tailed” keywords perform the best
• Look at competition (PPC and SEO)
but do’t get scared

10. On-Site SEO Essentials
Building a Foundation
• Domain
• Page Title
• Page Description
• Meta Tags
• Website Copy (pages, content)

11. Off-Site SEO Strategies
Using Keywords
• Anchor Text Links
• Article Marketing
• Blogging
• Talking about your keywords
EVERYWHERE
• Google Places

12. Things To Remember
• Keywords are your best friend
• Do not abuse them (keyword stuffing,
keyword density, make content sound
natural)
• Focus on 5 at a time, then move on to
the next 5 and so on...

13. Additional Resources
• www.seoquake.com
• www.seobook.com
• SEO Chrome Toolbar!

14. THANK YOU!
• FREE EBOOK ON SEO BASICS!
• www.vanwestmarketing.com
• Sign up to my opt-in form
• Ebook will be emailed you!
• Questions -
pete@vanwestmarketing.com