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1. How Richard Branson Uses Social
Media To Build His Brand

2. There’s no denying it – Richard
Branson is a business genius. He’s also
one of the most social businessmen on
sites like Facebook and Twitter today.
Virgin is world renowned for being
cutting edge, cool and trendy, and he’s
continued this brand message with
vibrant social sharing on the internet.
What can you learn from Richard
Branson? Let’s find out!

3. Why Does He Use Social Media?

4. Many may argue that a brand like
Virgin simply doesn’t need any sort of
social exposure, it’s already huge and
successful. The thing is – Richard
understands how important social
sharing is going to be in the coming
years.

5. He uses it as a platform to share his
experiences while globetrotting,
especially when it comes to causes
that are close to his heart.
Philanthropy, as his social interaction
has proved, is part of his daily life.

6. Richard’s Social Profile

7. The Virgin brand is about helping
people, and this is really highlighted in
the updates Richard shares with his
fans on Facebook. With over 159 000
fans, he keeps people informed on
how the Virgin brand is working
towards a better global future. But
more than that, he gives fans a chance
to interact with him, share in his
experiences and further promote his
brand across multiple networks.

8. Richard has established a business
presence by taking advantage of a
complete social profile. His blog is the
cornerstone of his experiences, which
he shares with the world. These are
promoted on Twitter, Google+ and
Facebook, and often include fresh
videos from his Youtube channel.
These are in turn bookmarked and
shared by millions of fans all over the
world.

9. He is one of the only business leaders
today that are taking full advantage of
social sharing. Putting a voice to the
face, name and legacy has helped him
move his business forward. Best of all
– he updates all of these social sites
personally. This man uses social
technology to spread a particular
message: how other companies can
use business as a force for good in the
world.

10. From a marketing perspective, this
makes Virgin the #1 brand on the
internet, as Richard lives the life he
says he does through social proof. No
traditional media outlet could have
done this for him.

11. What Can I Learn From Richard
Branson?

12. Everything. If you’re a busy business
owner – think about how busy Mr.
Branson must be on a daily basis. He
has over 200 companies to run! Yet he
still finds time to share with his fans.
It’s a powerful lesson, and one that
reaffirms the importance of uniting
your business with its customer base.

13. As a result Virgin is more likeable,
friendly and approachable, which
translates into more clients, more
money and an incredible international
reputation. If you can structure a social
profile like Richard Branson’s, and
share often with your fans – you too
will discover the power of social
marketing. It has real world rewards!

14. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

15. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

16. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

17. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com