http://www.smmulive.com

1. Facebook Changes That Promote
Business Page Success

2. Now that the Facebook changes are
settling in – how can you capitalize on
the functionality to improve your
business page? Facebook, like any
social media platform, is constantly
evolving, which means your strategies
need to evolve as well. If you’re not
yet taking advantage of the new
changes, then it’s time to affect some
positive change! Stay tuned.

3. #1: Publish Times and Live Interaction

4. The ticker has made is possible for you
to interact with your fans just
moments after they’ve posted a
comment on your page. That’s why it’s
important to find out when the best
publishing times are for your location.

5. Publish content, promote it around
Facebook and spend an hour or two
chatting in ‘real’ time to your fans. As
Twitter has proven, the faster you
reply the more comments you get.

6. #2: Planning Your Photo Albums

7. Have you noticed that albums are
getting a 3 photo showcase on
Facebook now? Not only are photos
bigger, clearer and easier to load –
they’re also drawing more fans to
pages. That’s why when you upload
your new album, you need some
planning.

8. Make sure the best three photos end
up in the display areas, and write an
attractive comment underneath to
describe the album. This is great for
events and product launches. It might
also be a great idea to come up with a
question to inspire comments.

9. #3: Get Recommendations

10. Use the new recommendations area to
get your fans, clients and friends to
recommend your business to others.
They behave as your own private
testimonials on Facebook.

11. The more testimonials you have, the
more business you’re likely to pick up.
Also make a point of recommending
businesses you like on Facebook, as it
will reflect well on your own.

12. #4: Facebook Applications

13. With open graph, Facebook apps just
became even more important. Every
business should have at least 1 custom
application that actively attracts likes
from around Facebook.

14. Use this in conjunction with your next
Facebook ad campaign, and you’ll get
more likes, and a whole lot more
interaction on your page. This in turn
will translate into more ‘top stories’
posts, as your likes and comments
increase.

15. #5: The New Facebook Gestures

16. Businesses watch out! Soon your fans
will be able to do so much more than
just ‘like’ your comments. Coming
soon are the new ‘listened,’ ‘watched,’
and ‘read’ buttons.

17. These will be joined by a range of
other gestures that any Facebook
developer can create. While not out
yet, these changes are just around the
corner, which means more interaction
and more accuracy around your page.

18. Use these changes to integrate new
strategies and grow your Facebook
community. Soon, anyone will be free
to customize their page to the point
where the ultimate form of sharing is
possible.

19. It’s now up to you to decide which
route your business page will take.
Start changing now, and make the best
of these new Facebook updates.

20. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

21. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

22. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

23. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com