Brief random presentation

2. What is Marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

3. What is your business? There is only one valid definition of business purpose: to create a customer.

4. Define Your Target Product— Price — Place — Promotion = Target Market

5. Your Promotion Mix Advertising – Publicity – Personal Selling – Sales Promotion

6. The Marketing Lifecycle Introduction --> Growth --> Maturity --> Decline

7. What Technology is available for Marketing?

8. Demographic Geographic

11. Why Social Media? Real Time Information Distributed Content No More Resistance Better Measurement & Analytics

13. Social Media Goals Understand — Participate — Lead

15. Visit Facebook.com/pages Create A Page Add your company logo (profile real estate 180x540) Add your company information Add photos/videos Invite your friends to “Like” Your Page

16. Best practice — Facebook Business Pages Red Bull Toy Story 3 Coca-Cola Victoria Secret

17. Red Bull | 17,132,799 People Like This

18. Toy Story| 18,016,950 People Like This

19. Coca Cola| 24,884,193 People Like This

20. Victoria Secret | 12,330,570 People Like This

22. Twitter.com “Signup” Button Who to follow? Who will follow you? Understanding RT - @ - # - Tiny URLs 140 characters

23. 140 Characters

24. Most Followers – Top 10

26. Sign Up for an account (Google Account) Upload a video Embed / Share your videos Share other informative videos Is generally NOT effective in direct response Lead with professional video

27. Best Practices Blendtec– Will It Blend? 11,000,000+ views

28. Best Practices Old Spice Guy 31,000,000+ views

29. Best Practices Evian Babies 38,000,000+ views

30. Best Practices Dramatic Look (Crazy Squirrel) 30,000,000+ views Video = 6 seconds = collective time invested: 5.7 Years

31. Blogging Have something to say? Say more. Search Engine Optimization Link to articles from other social media outlets Display articles on your website to drive traffic

32. Blogging – Best Practices Huffington Post Mashable TMZ PerezHilton

33. Why care about ANY of this? The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.

34. The best advertising is news. Share. Share. Share.

35. What’s next? What’s more? Texting Mobile Devices/Mobile Application Development QR Codes

36. Q + A