Boostzone Institute - Web Review October 2011

The Boostzone Institute WEB REVIEW N°9. October 2011

«We’re not as close to the grave as we thought»
The response of a centenarian about Internet

Source: Facebook for Centenarians: Senior Citizens Learn Social Media, The Atlantic, August 31, 2011

Bilingual document (US, FR)
9
Editorial
«The computer class was the best thing I’d done since my husband died» «We feel like we’ve joined the
human race». These are two answers given by persons who have been asked what learning the Internet had
changed their lives. These type of class was offered on an american retirement house to groups whose ave-
rage age was 82 years. A study to come shows a 30% decrease in depressive symptoms in this population.

«Les cours d’informatique sont la meilleure chose qu’il me soit arrivée depuis que mon mari est décédé»,
«nous avons le sentiment de rejoindre de nouveau l’Humanité». Voici deux réponses faites par des personnes
auxquelles on a demandé ce que l’apprentissage d’Internet avait changé dans leur vie. Les cours en question
ont été dispensés dans une maison de retraite américaine à des groupes dont la moyenne d’âge était de 82
ans. Une étude a paraître montre une baisse de 30% des symptômes dépressifs sur ce type de population.

terry.zimmer@boostzone.fr
Summary
Major trends in a globalized world - Social power and the coming corporate revolution.p.4
- The transnational super network.............................p.2
- Are millennials the first post-consumer generation ?.p.2 Internet and social networks
- The freelance surge is the industrial revolution of our - Commotion, le projet d’un Internet hors de tout
time.....................................................................p.2 contrôle............................................................p.4
- Petite Poucette, la génération mutante...................p.2 - The Internet of things will dwarf the Internet of people.p.4
- Des joueurs en ligne résolvent l’une des énigmes du
Corporate and social environmental virus du sida...............................................................p.5
responsability - State of the media : The social media report by
- Can Jeremy Grantham profit from ecological mayhem? Nielsen............................................................p.5
....................................................................................p.3
- What is resilience ?...................................................p.3 Personal and brand online reputation and
influence
Management in the future world of work - Tips to defend your digital reputation................p.5
- Les forces armées : source d’inspiration pour la stra- - The myth of reputation............................................p.5
tégie d’entreprise........................................................p.3
- 5 inquiétantes singularités du management français Personal development and learning
................................................................................p.3 - Deloitte bets big on informal, social learning......p.5
- Management, les maux pour le dire........................p.3 - Why diverse viewpoints are critical in dealing with
- The myth of performance metrics..........................p.4 complexity.........................................................p.5

Enterprise 2.0 and mobile enterprise More notable links................................p.6
- A collection of 50+ enterprise 2.0 case studies..p.4

© Boostzone Institute 2011
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The freelance surge is the industrial
Majors Trends in the revolution of our time
Globalized World The Atlantic, Sara Horowitz, September 1, 2011

The transnational super network
Future Journalism Project, Michael Cervieri,
September 7, 2011

It’s been called the e-conomy, with the «e» standing
for electronic, entrepreneurial, or perhaps eclectic.
Everywhere we look, we can see the U.S. workforce
undergoing a massive change. Today, careers consist
of piecing together various types of work, juggling
multiple clients, learning to be marketing and accoun-
Nobody denies that financial institutions establish ting experts and creating offices in co-working spaces.
contracts with several other institutions. This allows Independent workers abound. And many of them love
them to diversify risk, but also exposes them to conta- it. This article explains why those trends will have an
gion. This recent paper from Swiss economists studies enormous impact on our economy and society.
global ownership structures and “network” influence of
the world’s biggest companies. They find which orga- Petite Poucette, la génération mutante
nization is connected to which other organization, and Libération, Pascale Nivelle, 3 Septembre 2011
what the ownership and influence structure is between 2
them. A tightly-knit “super-entity” of 147 companies
controls 40% of the network’s transnational corpora-
tions. Not surprising are the implications such a tight
network has on global financial stability.

Are millennials the first post-consumer
generation ?
World Furute Society, James Lee,
September 12, 2011

Michel Serres, 81 ans, philosophe, historien, homme
de lettres, montre dans cette interview toute sa bien-
veillance envers la jeune génération, l’un de ses su-
jets de prédilection dans son observation des trans-
Twenty years ago, Generation X graduated during formations du monde et des Hommes.
what was a comparatively soft recession in the early Il réclame l’indulgence pour cette génération qui doit
90′s. Nowadays, the Millennial generation faces the tout réinventer dans un monde bouleversé par les
dual challenge of a weak labor market combined with nouvelles technologies et qu’il a baptisé «Petite Pou-
competitive educational standards. A recent study cette» pour sa propension à envoyer des messages
shows that one out of every three Americans between et communiquer avec son pouce.
18 and 29 are either choosing not to work or are loo- Il expose également des transformations majeures
king for a paying job, but cannot find one. This article de la société comme la désuétude des institutions, de
explains why the Millennials have been the first gene- l’appartenance culturelle ou ethnique, l’allongement
ration to adjust their long-term economic expectations: de la vie,... qui conduisent à l’une des questions phi-
they have figured out that “access” often makes more losophiques la plus importante à ces yeux: Comment
sense than “ownership”, particularly since “ownership” l’Occident s’adaptera au monde qu’il a engendré ?
often translates into “debt”.


* Click on the titles to view the documents

Corporate Social and Environmental Management in the Future
Responsability World of Work

Can Jeremy Grantham profit from ecological Les forces armées : source d’inspiration pour
mayhem? la stratégie d’entreprise
Geo-stratégie, Antoine Villain, 17 Août 2011
The New York Times, Carlo Rotella, August 11, 2011
La stratégie d’entreprise est l’héritière de la straté-
Energy will give us serious problems over the next
gie militaire (planification rigoureuse, économie des
years as we make the transition from hydrocarbons to
moyens, mobilité des forces en présence, efficacité
solar, wind and other sources, but we’ll muddle through
et impératif de résultat). L’armée depuis une décennie
to a solution to Peak Oil and related challenges. This
s’est tournée vers un nouveau mode d’organisation
article shows Jeremy Grantham, founder of the asset-
collaboratif appelé «Network Centric Warfare».
management firm GMO, as a guard of the biodiversity.
Grantham has often been early, the besetting sin of
the value investor. Sounding the alarm and bailing out 5 inquiétantes singularités du management
well before the peak of one bubble after another has français
cost him profits and clients. But if he’s right again and Gestion des risques culturels, Benjamin Pelletier,
early again in identifying rising commodity prices as 16 Spetmbre 2011
not just another bubble but as a paradigm shift with
far-reaching consequences“But it’s never absolutely Eurofund, une agence d’étude de l’Union Européenne
too late,” Grantham said. “It’s never too late to do what sur les conditions de vie et de travail dans les pays
we can,” which includes making a lot of money you européens met à disposition des données sur l’évo-
can use to try to protect whatever and whoever mat- lution du monde du travail entre 1991 et 2010 dans
ters to you, biodiversity, family, nation, everybody. l’UE. Benjamin Pelletier, rédacteur du blog «Ges-
tion des risques interculturels» et formateur dans ce
What is resilience ? domaine, extrait 5 graphiques qui, selon lui, révèlent
Global Dashboard, September 24, 2011 certaines particularités dont la prise en compte est
souvent négligée, avec des incidences aussi bien 3
pour les travailleurs français que pour les expatriés
travaillant en France.

Management, les maux pour le dire
Ceras Project, Vincent de Gaulejac, Spetmbre 2011

Voici un entretien avec Vincent de Gaulejac, Profes-
seur de sociologie qui étudie le travail à l’Université
Paris 7 Denis Diderot. Pour lui, le travail engendre
Resilience and crises were the epicenter of a confe- un grand malaise car les gens ne comprennent plus
rence convened by the Development Studies Associa- le sens de ce qu’on leur demande de faire. Cela est
tion and European Association of Development Insti- la conséquence d’une révolution managériale, initiée
tutes. Wellbeing is a dynamic process with material dans les multinationales puis généralisée à partir
(what people have), relational (what people are able des années 80 qui tente de rendre utile et produc-
to do) and subjective (how people feel) dimensions. tive l’énergie du travailleur. Elle lui propose de devenir
These dimensions are interlinked, co-evolving and excellent et de se réaliser en véhiculant l’idée que sa
fluid. This article from Global Dashboard explains why réussite et celle de l’entreprise vont de pair.
by looking through these three, interrelated lenses of En faisant se déplacer la lutte des classes à la lutte
wellbeing, it is possible to start to make sense of the des places, la conflictualité se déplace du niveau so-
complexities of vulnerability and risk in a volatile and cial (grèves, manifestation,...) au niveau psychique et
less predictable world. psychosomatique (la souffrance au travail).



The myth of performance metrics
Harvard Business Review, Dick Grote, Internet and Social Networks
September 12, 2011

In order for an appraisal to be objective, assessors Commotion, le projet d’un Internet hors de tout
must have quantifiable metrics to support their assess- contrôle
ment judgment. This is a belief that gets in the way Le Monde, Yves Eudes, 30 Août 2011
of managers when they evaluate performance. That’s
just not true; the fairness requirement doesn’t mean
that you’re restricted only to using quantitative, nume-
rical metrics in making your assessment. This article
from the HBR shows us why insisting that there must
be quantifiable metrics can lead us astray in accura-
tely evaluating performance. Indeed, Einstein asserted
that «Not everything that counts can be counted. And
not everything that can be counted counts.»

Imaginez un Internet sans fil, haut débit, fonctionnant
sur les fréquences Wifi, indépendant de toutes les in-
frastructures actuelles telles que les antennes-relais,
les câbles, les satellites. Un Internet autonome, décen-
tralisé, mouvant car transformant chaque ordinateur et
chaque téléphone en relais intelligent. Un internet qui
s’affranchit donc de toute frontière mais aussi de toute
censure, de toute surveillance car le trafic y est ano-
nyme et crypté. Un Internet libre et gratuit, une utopie ?
Enterprise 2.0 and Peut-être plus pour très longtemps grâce à Commo- 4
Mobile Enterprise tion, un projet très officiel soutenu et financé par Open
Technology Intiative, un organisme dirigé par Eric
A collection of 50+ enterprise 2.0 case studies Schmidt, executive chairman de Google.
and examples Un projet qui, s’il voit le jour, pourrait remettre en cause
Jacob Morgan, Update September 21, 2011 le business model de secteurs d’activité comme celui
des opérateurs télécom.
Since the democratization of the enterprise 2.0 concept,
many case studies have been done in order to explain The Internet of things will dwarf the Internet of
how this idea has been used by firms, and how it is evol- people
ving. This article from Jacob Morgan aggregates more Trends in the living networks, Ross Dawson,
than 50 enterprise 2.0 case studies and examples. September 1, 2011

Social power and the coming corporate In 2008 the number of devices connected to the Inter-
revolution net surpassed the number of people connected, and in
Forbes, David Kirkpatrick, September 7, 2011 2020 there will be 50 billion things connected, accor-
ding to Dave Evans of Cisco. This infographic by Ross
Civilizations have clashed in an unexpected way this Dawson highlights some of the key features of the
year, using Facebook and Twitter to knock down dic- Internet of things, including the pace of growth, how
tators. We have entered the age of empowered indivi- external data can be aggregated so that your alarm
duals harnessing social media to organize themselves. clocks, cars, and coffee makers make decisions to fit
But most are ordinary people with new tools to force with your schedule, and that some cameras and com-
you to listen to what they care about and to demand puters are now just a cubic millimeter.
respect. Both customers and employees have started
marching in this burgeoning social media multitude.
This article highlights why companies and leaders will
have to show authenticity, transparency and good faith.
If they don’t, customers and employees may come to
distrust them, to potentially disastrous effect.



Des joueurs en ligne résolvent l’une des The myth of reputation
énigmes du virus du sida Chris Brogan, September 5, 2011
AFP, Laurent Banguet, 19 Septembre 2011

Des joueurs adeptes d’un jeu vidéo en ligne ont réus-
si, en trois semaines, à décoder une enzyme proche
de celle du virus du Sida et qui tenait en échec les
scientifiques spécialistes du domaine depuis plus de
10 ans. Un exemple éloquent de la puissance de l’in-
telligence collective.

State of the media : The social media report by
Nielsen How are we perceived? What do people say about
Nielsen, September 2011 us? If we’re not around, what gets said differently?
Some of your clients will love what you did. Others
Social media’s popularity keeps growing, connecting will say you were a waste of their money. Both might
people through a huge platform. In the US, social be right. It just depends. This article explains why the
networks reach nearly 80% of the active internet users. trick is that reputation comes from the perspectives of
As no one can deny the influence of this powerful tool, others, and as such, it’s not ours to worry about.
Nielsen’s “State of the Media Q3 2011” presents a
snapshot of the current social media landscape and
audience in the U.S. and other major markets.
Personal Development
and learning

Brand and Personal Online
Reputation and Influence Deloitte bets big on informal, social learning
The Brain Yard, David F. Carr, September 6, 2011
5
Chief Learning Officer Nick van Dam says 90% of all
Tips to defend your digital reputation corporate learning is informal learning, including infor-
The Wall Street Journal, Leslie Gaines-Ross, mation gleaned through social networks. Because a
September 11, 2011
consulting organization is only as good as its people,
Deloitte wants its people to learn every which way.
This article shows why, at Deloitte, an emphasis has
been put on the importance of informal learning, in-
cluding learning through social media-public social
networks as well as company-controlled enterprise
social networks.

Why diverse viewpoints are critical in dealing
with complexity
Trends in the living networks, Ross Dawson,
September 23, 2011
With social networks, online assaults are quite recur-
rent. Given the often anonymous, easily accessible
and rapidly disbursable nature of these attacks, eve-
ry one of them has the potential to become a crisis,
grabbing headlines and spreading instantaneously to
millions across social networks. The latest HBR focused, through several articles, on
How well a company manages such events not only the concept of complexity. Michael J. Mauboussin,
prevents against unwarranted damage to its reputa- from Legg Mason Capital Management, tried in the
tion, but also adds value in its own right. Having in review to explain why this concept is so important for
place an effective digital defense plan is thus crucial. him. This article highlights the rules of thumb for get-
This article gives five essentials when building such ting oneself into the right mind-set to deal with com-
a plan. plexity.



More Notable Links

- Qui veut gagner des batailles ?
http://lavoiedelepee.blogspot.com/2011/09/qui-veut-gagner-des-batailles.html

- The anatomy of a social media crisis
http://mashable.com/2011/08/31/social-media-crisis/

- Cartographie : les conflits économiques de demain
http://www.france24.com/fr/20110910-2011-09-10-0410-wb-fr-intelligence-eco

- Through chinese eyes: Tang Qifang (part 1)
http://www.lowyinterpreter.org/post/2011/09/06/Through-Chinese-eyes-Tang-Qifang-%28part-1%29.aspx

- The spy who tweeted me: Intelligence community wants to monitor social media
http://nationalsecurityzone.org/site/the-spy-who-tweeted-me-intelligence-community-wants-to-monitor-social-media/

- Du concret sur le ROI des médias sociaux
http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/

- Company culture that works
http://www.inc.com/iboc/company-culture-that-works

- Lessons learned: managing intelligence projects and producing intelligence products with wikis (The Good,
The Bad, The Reality)
http://sourcesandmethods.blogspot.com/2011/09/lessons-learned-managing-intelligence.html

- Trust the evidence, not your instincts
http://www.nytimes.com/2011/09/04/jobs/04pre.html?_r=2 6

- The great mismatch
http://www.economist.com/node/21528433

- Pourquoi le monde vieillit-il plus vite ?
http://www.telos-eu.com/fr/article/pourquoi-le-monde-vieillit-il-plus-vite

- Open source and corporate culture
http://www.gilyehuda.com/2011/09/12/open-source-and-corporate-culture/

- Tiger vs. Dragon: a demographic comparison of India and China
http://www.freakonomics.com/2011/09/12/tiger-vs-dragon-a-demographic-comparison-of-india-and-china/

- Robotic labor taking over the World? You bet – here are the details
http://singularityhub.com/2011/09/12/robotic-labor-taking-over-the-world-you-bet-here-are-the-details/

- Futures impossible : a new methodology to study world events
http://boingboing.net/2011/09/15/futures-impossible-a-new-methodology-to-study-world-events.html

- Don’t fear the migrant
http://www.ft.com/cms/s/2/9f557c86-de79-11e0-a2c0-00144feabdc0.html

- Why the future of money matters (Is the current system obsolete?)
http://emergentbydesign.com/2011/09/17/why-the-future-of-money-matters-is-the-current-system-obsolete/

- La réputation n’a pas de prix… sauf pour votre prestataire
http://caddereputation.over-blog.com/article-la-reputation-n-a-pas-de-prix-sauf-pour-votre-prestataire-84699179.html


Boostzone Institute - Web Review October 2011

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Boostzone Institute - Web Review October 2011