A brief description of Social Local Mobile technology, its implications, and trends that might arise

1. Alphonse Valenzuela

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Short for social-local-mobile
Centered on the mobile version of search
engine results
Started because of the M-Commerce trend
(smartphones and tablets)
Uses GPS to localize results
Heavily connected to social networking which
allows others to see your location and
preferences

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By using GPS tracking to determine where the
user is, results are specifically localized to
cater to individuals
Allows businesses to deliver information to
consumers within their vicinity
Primarily used in marketing
Ex. Foursquare, AroundMe, and Yelp

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Allows businesses to offer services only to
people around the vicinity
This is made possible through the mobile
feature of SoLoMo
Allows individuals to “check in”
establishments thus making it possible for
others on social networks to view certain
information about establishments
Best for businesses that need local traffic to
survive

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Privacy concerns
Businesses may take advantage of user
information
SoLoMo provides extensive information about
habits of individuals
This may cause businesses to provide
information that may be harmful to users
Ex. Shopaholics, Drunkards

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This may give extensive information to users
regarding their interests
This will also allow businesses to provide
useful information to users within their
vicinity
Easy sharing of promos/sales, in other words
good deals, to users within a certain vicinity

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Continuous growth of people using SoLoMo
No significant fear of privacy concerns
Upward trend in social networking thus
resulting into heavy use of SoLoMo as a
marketing tool
Businesses will continue to take advantage of
this and may affect decisions of individuals
Manipulative tendency of this as a marketing
tool will rise

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Extremely heavy use of SoLoMo as a
marketing tool
Technological advancements may increase
the risk of privacy violations and SoLoMo’s
manipulative tendencies on consumer
decisions
Awareness, among consumers, will begin to
rise and more campaigns for protection of
privacy will begin
Laws and policies will begin to regulate
SoLoMo