This presentation was presented at the NFD Jam in June 2012 and dives into the subject of Network Focused Design (NFD). It explains how design teams can make use of NFD while designing for the Internet of Things.

2. Design icons were all about the object itself, the aesthetics of it.

3. We now see more and more products that are more about the content, or the service it offers.
EPOC Neuroheadset measures your brainwaves, making them into an interface controller.
The EPOC Neuroheadset offers an API for programmers to build their own interfaces around the headset.

4. “...digital networked object design is not so much about the object,
but moreover about the social relationships around it.”
— Mike Kuniavsky
Author of Smart Things, Ubiquitous Computing User Experience Design

5. VALUE IS BEING SHIFTED...
RESULTING IN PRODUCTS BECOMING
SERVICE AVATARS.

6. PEOPLE PRODUCTS
SERVICES ENVIRONMENTS
INFORMATION-FUELLED ERA
People, products, services and environments are more and more connected.
The web (and its information) are the fuel for these different elements.

7. LIVING NETWORK
The result of all this is a society that operates as a living network.

8. DATA IS UBIQUITOUS...
BUT HOW TO CREATE VALUE WITH IT?

9. Here’s where Network Focused Design sets in.
NFD is a design approach we made in order to design successful solutions for our connected world.

10. MENNO HUISMAN WIMER HAZENBERG
SARA CÓRDOBA RUBINO
NFD THINKERS
NFD was instigated by:
Menno Huisman, creative director at design & strategy studio Booreiland.
Wimer Hazenberg, creative director at Booreiland.
Sara Cordoba Rubino, researcher at Booreiland.

11. NFD is extensively explained in our book Meta Products.
Basically, it’s divided over 3 phases, and every phase has 3 steps.

12. NFD IS A HOLISTIC APPROACH
TO DESIGN NETWORKS
WHERE THE FOCUS IS ON THE RELATIONSHIPS
BETWEEN SERVICES, PRODUCTS,
PEOPLE AND ENVIRONMENTS.

13. PHASE 1 VISUALIZE THE NETWORK
Behaviour | Context | Aspirations
PHASE 2 SET A DIRECTION
Make sense | Design criteria
PHASE 3 DESIGN THE META PRODUCT
Interactions | Touchpoints
THE PHASES OF NFD

14. TOUCHPOINT
THE PHASES OF NFD

15. KIDS
6-12
SMS/CHAT GO TO PLAY & MULTITASK BUILD THEIR
SCHOOL SOCIALIZE IDENTITY
KIDS
6-12 KIDS
6-12
SCHOOL EVENTS/
PHONE (COOL ROLE MODELS)
KIDS TOYS PHONE PARTIES
GAMES WANNABE
6-12 DESIGNERS
PARENTS
FRIENDS FRIENDS
PARK TOY SHOPS TOP
DESIGNERS
SUPERMARKET
NETWORK OF VALUE EXCHANGE
NFD aims to investigate the exchange of value within a network.
Value can be money, attention, an action etc.

16. NETWORKS HAS SOME
DESIGNING FOR
CHALLENGES...

17. CREATE MEANING OUT OF THE OMNIPRESENT DATA
There’s lots of data out there.
The trick is to translate data into valuable information, since only valuable information is meaningful to people.

18. HOOK ON TO EXISTING NETWORKS OF VALUE
Think of the world as consisting of numerous API’s.
As a designer you’ll have to be aware that your product, service or whatever will become part of a network.
Ensure it has touchpoints/open ends.

19. SYSTEM PRODUCT INTERACTION SERVICE
DESIGNER DESIGNER DESIGNER DESIGNER
WORK IN TRANSDISCIPLINARY TEAMS
It will become more and more important to work together with other disciplines.
Mindsets have to change too, product designers should think of applying the web as a material in their products, while interaction
designers for the web have to think beyond screens and displays.

20. RETHINK BUSINESS MODELS
We have to rethink the paradigm of ownership.
Products as service avatars means paying for usage, instead of owning a product for the product itself.

21. SOME EXAMPLES...

22. WATTSON
—by DIY Kyoto
AMBIENT INTELLIGENCE
Wattson measures your energy consumption in your home.

23. KOUBACHI
—by Koubachi AG
AMBIENT INTELLIGENCE
Koubachi measures the status of your plants in your home, and advises you whether to give them more water, more light etc.

24. MOGEES
—by Zamborlin & Schnell
TOUCH INTERFACES
Mogees are hyper sensitive microphones that can be placed on every imaginable surface, using that surface as an acoustic
instrument.

25. SENSEAWARE
—by FedEx
TRACKING
SenseAware tracks package conditions during in-transit.

26. SONGDO IBD
—by Gale International LLC.
SMART CITIES
Songdo IBD is a fictive city in which all elements are interconnected and communicate with each other.
It’s an example of how the creators think cities will work in the near future.

27. OUR WORKSHOPS...

28. AIR QUALITY EGG
—Booreiland X Pachube
Air Quality Egg senses the air quality in big metropolitan areas and plots statistics on your screen.
We kicked off this project with a workshop together with Pachube.

29. MONSKEYS
—Booreiland X Kop & Schouders
Monskeys are designer toys.
We helped the company to get more out of the product itself by doing a workshop.
We’re now innovating towards a better connection between the web and the toys themselves.

30. KEYWORDS:
Network mindset
Meaningful value exchanges
Transdisciplinarity
Data is a material

31. “...five years ago, you wouldn’t have designed an object knowing
that it could be so immediately connected, recognizable, change and
react. Today potentially this happens. So the way of designing is
different, as you have to consider a new spectrum of variables.”
— Federico Casalegno
Director Mobile Experience Laboratory, MIT

32. WWW.METAPRODUCTS.NL

33. booreiland.nl
twitter.com/booreiland
metaproducts.nl
twitter.com/meta_products