1. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur, Waarneming en
Communicatie
Kleur een kwestie van smaak?

2. Head Office of NCS®©
Scandinavian Colour Institute AB
Inhoud
Wat is kleur
Kleur en onze hersenen
Kleurcommunicatie

3. Head Office of NCS®©
Scandinavian Colour Institute AB
Wat is Kleur?

4. Head Office of NCS®©
Scandinavian Colour Institute AB
Er zijn alleen kleuren
Waar een waarnemer is(Chauvel).
with met oog en hersenen

5. Head Office of NCS®©
Scandinavian Colour Institute AB
Wat is Kleur?
Nodig om te overleven!

6. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur is wat we zien

7. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur is wat we zien

8. Head Office of NCS®©
Scandinavian Colour Institute AB
KLEUR EN ONZE HERSENEN

9. Head Office of NCS®©
Scandinavian Colour Institute AB

10. Head Office of NCS®©
Scandinavian Colour Institute AB

11. Head Office of NCS®©
Scandinavian Colour Institute AB

12. Head Office of NCS®©
Scandinavian Colour Institute AB

13. Head Office of NCS®©
Scandinavian Colour Institute AB

14. Head Office of NCS®©
Scandinavian Colour Institute AB

15. Head Office of NCS®©
Scandinavian Colour Institute AB
Een vast patroon
Biedt ik een rood kleurbeeld aan dan
nemen we een groen lichtbeeld waar.
Biedt ik een blauw kleurbeeld aan dan
nemen we een oranje lichtbeeld waar.
Biedt ik een geel kleurbeeld aan dan
nemen we een paars lichtbeeld waar.

16. Head Office of NCS®©
Scandinavian Colour Institute AB
Een continue proces
Voordurend maken we een nabeeld aan
van de kleuren die we zien

17. Head Office of NCS®©
Scandinavian Colour Institute AB
Simultaan contrast
Kleuren beïnvloeden elkaar.
Of anders gezegd: wij doen wat met
kleur….

18. Head Office of NCS®©
Scandinavian Colour Institute AB
Simultaancontrast

19. Head Office of NCS®©
Scandinavian Colour Institute AB

20. Head Office of NCS®©
Scandinavian Colour Institute AB

21. Head Office of NCS®©
Scandinavian Colour Institute AB
KLEURCOMMUNICATIE
Hoe zeggen we

22. Head Office of NCS®©
Scandinavian Colour Institute AB

23. Head Office of NCS®©
Scandinavian Colour Institute AB

24. Head Office of NCS®©
Scandinavian Colour Institute AB
Hoe communiceren we kleur?
Brown?
Coffee?
Café Latte?
H365?
L = 44,5 C = 42,1 H = 44,7?
172 Red 85 Green 32 Blue?

25. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleursystemen
om chaos te
omzijlen

26. Head Office of NCS®©
Scandinavian Colour Institute AB
Colour Names – No Systems
Plum Turquoise

27. Head Office of NCS®©
Scandinavian Colour Institute AB
Production-driven Systems
• Based on the formula of one manufacturer
• No colour notation system – limited to samples
• No way to describe a colour in between. WYSINWYG
CMYK
Subtractive
RGB mix

28. Head Office of NCS®©
Scandinavian Colour Institute AB
Gebaseerd
op perceptie,
op hoe we kleuren
zien
More than 100 Years of Colour Science
Een systeem

29. Head Office of NCS®©
Scandinavian Colour Institute AB
De 6 elementaire kleuren
Zes referentiepunten, vanaf onze geboorte
meegekregen.
Allen mensen zien kleur op dezelde manier,
maar hebben niet het zelfde gevoel erbij.
Y R B G W S

30. Head Office of NCS®©
Scandinavian Colour Institute AB
Natuurlijke kleurschalen
Tussen de 4 chromatische elementaire kleuren:

31. Head Office of NCS®©
Scandinavian Colour Institute AB
De 4 kleur schalen
Van de
kleurencirkel

32. Head Office of NCS®©
Scandinavian Colour Institute AB
Wit-Zwart naar Chromatisch
Visuele kleurschalen

33. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleurendriehoek
W Whiteness
C Chromaticness
S Blackness (Swarthy)

34. Head Office of NCS®©
Scandinavian Colour Institute AB
EEN OEFENING
E1

35. Head Office of NCS®©
Scandinavian Colour Institute AB
Kleurenruimte
- any imaginable surface colour we can see!

36. Head Office of NCS®©
Scandinavian Colour Institute AB
Het NCS Kleur Notatie Systeem
Easy as this, exactly the way we see colour.
S 2030-Y90R
S = Standardized
based on Second
Edition NCS QM
Nuance Hue – “family”
s+c+w=100, whiteness= 50%

37. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS 1977-Y95R
77
19
77
19
Y95R

38. Head Office of NCS®©
Scandinavian Colour Institute AB
S 2030-Y90R
Much more than a simple colour card!
• The Scientific NCS Colour System
• The NCS Colour Notation
• Leading Accuracy & Consistency
• NCS Colour Products & Services

39. Head Office of NCS®©
Scandinavian Colour Institute AB
The logic of the NCS system
simplifies
colour navigation, design & harmony.

40. Head Office of NCS®©
Scandinavian Colour Institute AB
Examples of Applications
Whiteness - Blackness - Chromaticness - Nuance

41. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Nuance Area
Little red house
Chlorophyll Falu red

42. Head Office of NCS®©
Scandinavian Colour Institute AB
EEN PAAR OEFENINGEN
K3

43. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Whiteness 20%

44. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Blackness 10%

45. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Chromaticness 10%

46. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Nuance 2020-

47. Head Office of NCS®©
Scandinavian Colour Institute AB
Same Hue -R80B

48. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS similarities
Same yellowness Same saturation
Lightness values Colour areas

49. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in research

50. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Research
Perceived colours of leafy trees at various distances.
Nearest NCS colour sample:
3060-G20Y 4050-G 5040-B90G 6020-B70G 6010-B30G 5010-R90B 4010-R70B
Inherent 100m 1km 2km 5km 10km 20km

51. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Research
Architectural analysis.
How did the old pigments look.
Y25R –
Y30R
NCS compares colour of the skin for laser treatments.

52. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Architectural Research
At 80 m viewing distance and overcast sky illumination.
Perceived colour of objects in hue -Y10R,
compared with their inherent colours (1-6).
5
4
3
2
6
6
5
4
3
2
1
1
Inherent and perceived colour

53. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in
Global use

54. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Global Architectural Colour Design

55. Head Office of NCS®©
Scandinavian Colour Institute AB
Planned Colour Design

56. Head Office of NCS®©
Scandinavian Colour Institute AB
Moscow City planning

57. Head Office of NCS®©
Scandinavian Colour Institute AB
Documentation of Cities in India

58. Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Interior Architecture

59. Head Office of NCS®©
Scandinavian Colour Institute AB