At the heart of any type of selling is the ability to communicate effectively with your account or channel partners... to make them realize that what you are offering them will actually benefit them. It's about managing a business relationship in a highly professional, yet personal manner. Our high impact program will focus on practical real world approaches to managing effective and productive account partnerships. Utilizing a comprehensive collection of cases, tools, techniques and best-practices, this course will be very useful for even the most experienced sales professionals. This program will build a coherent no-nonsense framework that emphasizes increasing account and channel productivity by optimizing partner commitment from the throughout the entire sales and account management process!