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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates actions for you to do
web                                            log
      A list of entries, similar to a diary,
      posted regularly on the internet.
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed completed.
         PROFITS : to gain an advantage or benefit.
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life     Blog Resoures
             (This one!)




   6            7               7
Blog Life
RAP7
Blog Life

               Will
            blogging
            take over
             my life?
Blog Life


            Mmm...
Blog Life


            Maybe.
Deborah Petersen of Life
  in the Fast Lane says...




                               “I eat,
                             sleep and
                              breathe
                             my blog.”
Full time     Online
               Blogging    Journalism




              Blog Home    Team Sport




Eight ways to manage your life as a blogger

               Automate    Read Blogs




               Blog Bank    Partner
Full-Time Blogging
RAP7.1
To quit your day job and...
...take on a new life as a full-time blogger...
...is possible.
However,
be warned.
The full-time bloggers interviewed in this book aren’t...
...merely posting a couple of lines every so often.
They’re working at it!
Or should I say they’re living it!
Some 10-12 hours a day and...
...may be seven days a week.
Do you really want to
Action
         quit your day job?
What would
Action   you need to
         pull this off?
Online Journalism
RAP7.2
Is blogging the future of...
...journalism?
Blogging is...
fast   intimate   conversational
PUBLISH!




It’s instant publishing...
...and it’s also suitable for scoops...
- if you have the right sources.
Oops! Wrong source...
Ahhh! That’s more like it!
You also need the resources,
     to chase those sources.
Online journalism is a specialist field.
Define your blogging
Action
         business model.
Are you a dedicated journalist?


Action   Energetic amateur?


         Or, god forbid, an...
Action


         Opinionated bore?
Blog Home
RAP7.3
Blogging can happen...
...anywhere.
Most bloggers probably do it...
...at home.
However, with the addition of a...
...laptop or...
...a smartphone...
...you can add to your post from anywhere.
This isn’t just for professionals,
all anyone needs is an...
n
                                   t




                                                                                onnectio
                                                            n
              nec



                                 ne


                                                  ion

                                                         Co
                                r
                             te
                tion
Intern                                      ion


                           In
                                                                Inte
                                         ct
           et                          e
                                   nn                               rne
                                Co                                          t




                                                                                         n
                 on




                                              rnet
              ti
                                                                           n
            c     Co
      e
                                                                        io
   nn
                           In                                        t
Co
                                                                   c

                                           Inte
              n
                             te                                  e




                                                                            et
                ne

                                                           n
                               rn
                                                         n



                                                                     ern
                                  et
                                                   o
                   ct
In




                                                  C
  te


                     ion




                                                                  Int
     rne




                                                  Inte
                              et
                           rn                                                   ctio
                                                      rnet
         t




                         te                                                 nne
                                        Connect
                       In                                              Co
              n Co
           io
                                                            n
                   n
         t
                                                          io

                                                                   In
     c                ne
   ne
                                                         ct


                                                                     te
                           ct
  n
                                                    ne

o

                                                                        r
                                                                        n
Define the lifestyle
         you want from your
Action
         blogging escapades.
Team Sport
RAP7.4
Consider forming an...
...alliance with others writing on similar topics.
This could be...
blogs   or as a
...as   separate
                           single
                            blog.
This gives you more reach to...
...attract more traffic.
Find the blogs of three
Action
         potential alliance partners.
Action   Read their work...
Action   ...comment and test the waters.
Automate
RAP7.5
There are a bunch of...
...actions you’ll need to do each time ...
...you write and publish a blog post.
can save considerable
when   automate your processes.
Use RSS feeds to have the blogs you
Action   read sent directly to your in-box.
Use widgets & blogging tools
Action   to streamline your
         writing and publishing process.
Action   Check out Firefox Add-ons
Read Blogs
RAP7.6
A number of bloggers interviewed read a lot of other blogs.
As sources of information,
     Chris Anderson
 tracks how many blogs?
2   22   220   2200


A   B    C      D
220


C
Read a few blogs from other
writers to explore the medium.
Review and cull regularly...
...maintain a tight fabulous list

          to conserve
Action   Read other blogs for...
Action   Ideas   Formats   Style   Tips
Action   ...you can use in your blog.
Rather than borrowing their content,
Action   link to them.
Blog Bank
RAP7.7
Cardinal sin territory...
Never, never, never...
Post to meet a


DE DLINE
   or fill a gap.
Poor blogs can dent audience attention.
They’ll go walkabout.
They’ll go walkabout.
They’ll go walkabout.
Action   Write when you want to write.
Create a file to store your extra
Action
         posts for your ‘days off’.
Bank your spare logs and you’ll
Action
         always have a scintillating post.
Partner
RAP7.8
It can be tough...
...to keep coming up with new
 perspectives on a niche idea.
Two brains
might be better than one...
Liaise with other bright sparks to
Action   bring alternate views to your blog.
Consider...
Action
Guest
                                           ...
Action   Interviews   Co-author
                                  Author
links to other       links to
Action   people’s blogs   YouTube videos
           or articles    or slide shows.
Also, google ‘What is Carnival
Action   Blogging’ for more insight.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life     Blog Resoures
             (This one!)




   6            7               7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides          Author.
innovation + leadership
workshops and keynote
  presentations based
 upon the hot trends in
 the books we RAP. We
can help you profit from
  the ideas in this RAP.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com

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Book Rapper We Blog 7 Blog Life