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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates actions for you to do
web   A list of entries, similar to a diary,
      posted regularly on the internet.        log
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
Book Rapper We Blog 6 Blog About
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed completed.
         PROFITS : to gain an advantage or benefit.
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About      Blog Life   Blog Resoures
  (This one!)




     6             7             7
RAP6   Blog About
What
               should I
             blog about?



Blog About
Whatever.
There’s a global
             readership out
             there and a
             virtual market
             for every topic.




Blog About
Just get started!
12 clues to narrow your focus & heighten your arousal...
...well, your readers’ arousal levels.
Rock Your   The Long &   Regular     Special
Help People                                                  Media Swap
              Socks Off     The Short   Features   Features
Problem   Updates &   Interview   Scour the   The Weird &    Trend
Solving    Revisits      Me         Web        the Wacky    Spotting
RAP6.1   One Thing That Works
Eric T. writes Internet Duct Tape.
Having made Technorati’s Top 100
Favorited sites with two different
blogs he’s well qualified to know
what works.
1
His number one tip...
“I find the one thing that
almost always works is...
...helping people.”
Mmmm... too obvious?
RAP6.2   Rock Your Socks Off
What floats your boat?
What spins your mind?
Book Rapper We Blog 6 Blog About
What flutters your heart?
That is what you should be writing about.
Start here and work it up.
You’re in charge...
...it’s your media channel...
...you decide what to blog about.
RAP6.3   The Long and the Short of it
Mix up your posts.
Avoid the temptation to...
...snow in your audience
    under an avalanche
        of words.
Vary your post length from say...
100
2
500
...words.
Split a long post into...
...several



             ...posts




                        ...and...
...increase your links...
...at the same time.
RAP6.4   Regular Features
When you flick through a
magazine you’ll notice that...
...they have a bunch of regular
 items that pop up each issue.
For instance, there may be...
Interviews

                             Stats
        Editorial



                    Photo
COVER               Spread
STORY
Identify your regular features.
RAP6.5   Special Features
Every so often write a...
...special feature.
This might be a...
a cover     a hot topic
                story for
a summary
              future posts
of previous
   posts
A common theme might be to have a...
1
2
3
4
5
6
7
8
9
10
‘Top 10’ or ‘Best of’ list.
Not all blog entries are created...
=
...some are designed to draw
...special attention.
RAP6.6   Media Swap
You can cover a lot more in five minutes of...
...audio...
...than in five minutes of...
...reading text...
Use different media to...
...vary your content and provide...
...a fresh perspective on your blog.
Link to a cartoon...
...show a photo...
...add a video...
...or a slide show.
RAP6.7   Problem Solving
If you have a problem, consider making it a...
...blog post.
This will invite comments and...
...foster community.
Albert once said...
‘coming up with the
right question was
more important
than the answer.’
RAP6.8   Updates and Revisits
Make it a habit to...
...review your previous posts and...
...update them with new information.
This builds...
...consistency and shows your attention to...
...new information, whilst also building your...
...cross-links.
It also gets people talking - back.
RAP6.9   Interview Me
An easy source of original content is the...
...interview
e.g.
Book Rapper We Blog 6 Blog About
If you know...
a guru or regarded person...
...ask them for their opinion on things.
It may be unique.
You can present it as...
...edited text, an audio file, or in video form.
RAP6.10   Scour the Web
Relief!
You don’t always have to...
...write the content of your blog yourself.
Spend some time

sourcing new content on these sites...
For googolicious images, websites and almost anything...
For vivacious videos...
For inspiring images...
For slick slideshows...
For weird, wacky and wonderful websites...
For incandescent issues...
For bountiful books...
For interviewing interesting individuals...
For clever and commended content...
For popular and particular podcasts...
Simply referring others
to great content can be...
...a great service in itself.
RAP6.11   The Weird and the Wacky
We’ve all got friends who...
...forward to us...
the weird,
the wacky,
the hilarious
and the downright stupid.
Don’t you love it?
The mundane f ades...
...into the background...
whereas the unusual leaps out and...
...begs for attention.
RAP6.12   Trend Spotting
Read...
...any comments on your site carefully.
They may carry...
...opportunities for future posts.
Try and monitor...
...patterns that may help you...
...spot trends.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About      Blog Life   Blog Resoures
  (This one!)




     6             7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides          Author.
innovation + leadership
workshops and keynote
  presentations based
 upon the hot trends in
 the books we RAP. We
can help you profit from
  the ideas in this RAP.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com

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Book Rapper We Blog 6 Blog About