1. The
Book Bag
dream

2. Meet Joe

3. He’s your
average
kinda guy

4. Works 9 to 6

5. Works 9 to 6

6. i on
Lo
Loves coffee

7. Loves
reading...

8. Library
...and going to
the...

9. But he has a
problem...

10. HEAVY
HEAVY
A HEAVY
HEAVY
problem...

11. He always
,
forgets to bring
a bag to carry
his books home...

12. ...and ends up like
, this.

13. He’s really
wishing for a
solution...

14. One day... he
had a dream...

15. ...that he Library
was going to
the...

25. Library

28. Weeks
later…

29. Weeks
later…

30. Library
Book Drop

31. Library
Book Drop

32. Library
Book Drop

33. Library
Book Drop

34. Library
Book Drop

35. Library
Book Drop

36. Library
Book Drop

37. ...then, he
woke up...

38. ...and guess
what he did
after that...?

39. Let me introduce to
you the Book Bag

40. A book that bags other books. Normally, a book.
With a flip, a bag. Being tear- and weather-proof
(using Tyvek®) makes the Book Bag your trusted
friend in carrying heavy library books. Easily
borrowed and returned like any other library book
(using RFID tags), the Book Bag finds a natural
place in your reading journey.

41. The Book Bag.
(prototype)
A book that bags
other books.

42. …through tapping on
An engaging bag experience… our everyday visual and
tactile familiarity
with book-like books…
…and the way we hold,
use and interact with
them.

43. A tear-proof, water-
resistant and very strong and
durable plastic micro-fibre
fabric usually used to make
shipping envelopes, medical
packaging and hazard suits.
Recommended material to make
the Book Bag long-lasting:
Tyvek®

44. Other features:
Outer pocket for loan receipts
Simple instructions on how to
use the Book Bag

45. ‘Curious’, interactive
design
Inner CD pocket for CDs loaned out by NLB
RFID tag technology
- Allows Book Bag to be borrowed and
returned like other NLB books. Through
tapping on current borrowing/returning
behaviour, return of the Book Bag is ensured!

46. Look at how the Book Bag is used in our everyday sitting, standing & walking……Look at how the Book Bag is used in our everyday sitting, standing & walking……Look at how the Book Bag is used in our everyday
sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the

47. Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing
“Design is how it works.”
- Steve Jobs
& walking…… Book Bag is used in our everyday sitting, standing & walking…… Book Bag is used in our everyday sitting, standing & walking…… Book Bag is used in our everyday sitting, standing & walking……

48. 1
2
3
4
5 A
In summary...
B

49. OK if you can want
some more information,
read on...

50. How the Book Bag appeals
to the library users’
head, heart and gut.
Warning! Next few slides are
wordy (hence possibly boring)...

51. Head
~ rational attributes, “liking the idea of it”
The Book Bag reminds one of a book and about reading,
which ‘implicates’ NLB and its mission through
such reminiscences in the library users’ and public’s mind.
It would be interesting to see how users seem like they are
walking around with ‘open books’ in their hands, always
looking like they are in the middle of
reading, living and carrying out daily
activities while in the midst of reading.

52. Heart
~ interaction-based, “how it works”
With readers already handling and borrowing books at the
library, having to handle an extra ‘book’ would offer the
least resistance in terms of having to learn and adopt new
behaviour. Low-cost RFID tags allow the Book Bag to be
borrowed as a ‘book’ while being economically viable,
and also fulfilling the criteria of
encouraging return since the Book Bag
will have to be borrowed as part of the
user’s loan quota!

53. Heart (cont’d)
~ interaction-based, “how it works”
The functional convenience the Book Bag offers for
library users who didn’t bring bags along would be
appealing to the heart. Above all, the Book Bag ‘becomes’
a bag only when book-carrying is needed in between the
home and library, and at other times becomes a book
worthy of being keep together with the
other borrowed books (i.e. not having
to hunt for it at home to return), hence
situating itself as a natural part of the
reader’s journey and physical environment.

54. Gut
~ visual/emotional stimulation, “I love how
slick it looks”
The overall book-like design of a bag would naturally
draw the interest. Incorporating elements of ‘clever’,
interactive design (e.g. the ‘floating’ hand) would draw
further curious attention (visceral
appeal) from the public eye, and
hopefully create a kind of brand buzz.

55. All the design aspects of the
Book Bag were inspired
through:
• research on popular trends on bag design
• ethnographic study of library users’ behaviour
• interviews and straw-polls with friends
• prototyping and testing
• resources on design thinking (in library and Internet)

56. If you’re not asleep by now,
you can read more about the
design journey of this Book
Bag at this blog dedicated
solely to this project:
http://bookbagdesigner.wordpress.com/

57. We’re also on other
!
social media platforms.
http://www.flickr.com/photos/bookbagdesigner/
http://www.youtube.com/user/bookbagdesigner
http://www.slideshare.net/bookbagdesigner

58. Here are the last bits...yes,
!
seriously.
For NLB’s kind
consideration...

59. Further Suggestions
beyond the design brief
#1
Make the Book Bag bigger
– at least A3 size for
larger capacity

60. Further Suggestions
beyond the design brief
#2
Customise the Book Bag for
different population groups
For kids
- children’s book design (Enid Blyton?),
smaller size
For ethnic minorities
- have instructions in ethnic dialects

61. Further Suggestions
beyond the design brief
#3
Book highlights / recommendations
Change book design based on
recommended books of the month
Make it SOCIAL & ENGAGING
Get readers to vote online (Facebook?)
for their all-time favourite reads
Have Book Bags designed to the top 3 voted books

62. The End.
Really.
The Book Bag dream