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La référence du code promo !
Les internautes et les bons de réduction
Ou comment les
internautes se
débrouillent pour
économiser sur leurs
achats en ligne…
Les internautes et les bons de réduction
Les stratégies des consommateurs pour économiser sur
leurs achats en ligne :
•
•
•
•

64% attendent les périodes de soldes
46% recherchent des bons de réduction sur internet
23% achètent des produits d’occasion
9% s’inscrivent sur des sites de cashback

SOURCES

Bons-de-reduction.com – CCM Benchmark
Les internautes et les bons de réduction
Les bons plans préférés des internautes en phase d’achat :

La recherche d’une réduction significative en numéraire est
de loin l’attente principale des e-acheteurs !

SOURCES

Bons-de-reduction.com – CCM Benchmark
Les internautes et les bons de réduction
Le TOP 5 des produits achetés avec un code promo :
•
•
•
•
•

Nourriture et produits de grande consommation
Voyages
Photographie
Produits cosmétiques
Hi-tech

SOURCES

Bons-de-reduction.com – CCM Benchmark
Les internautes et les bons de réduction
Les sites de codes promo sont de plus en plus utilisés par
les internautes. Parmi eux :
• 64% connaissent au moins un site de bon de réduction
• 48% des internautes ont déjà utilisé un code promo
• 28% d’entre eux seraient susceptibles d’utiliser un bon
de réduction

SOURCES

Bons-de-reduction.com – CCM Benchmark
Les internautes et les bons de réduction
Les différentes utilités d’un bon de réduction lors d’un achat
sur une boutique en ligne selon les internautes :
• Pour 91% des acheteurs, le code promo est un moyen
d’acheter malin
• Pour 87% des consommateurs, c’est un moyen
d’effectuer des achats plaisir en temps de crise
• 86% évoquent un sentiment de satisfaction lié à
l’économie d’argent
• 77% estiment les codes promo être une nécessité pour
leurs achats
SOURCES

Bons-de-reduction.com – CCM Benchmark
Découvrez nos derniers codes promo sur

www.bons-de-reduction.com

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Les internautes et les codes de promotion

  • 1. La référence du code promo !
  • 2. Les internautes et les bons de réduction Ou comment les internautes se débrouillent pour économiser sur leurs achats en ligne…
  • 3. Les internautes et les bons de réduction Les stratégies des consommateurs pour économiser sur leurs achats en ligne : • • • • 64% attendent les périodes de soldes 46% recherchent des bons de réduction sur internet 23% achètent des produits d’occasion 9% s’inscrivent sur des sites de cashback SOURCES Bons-de-reduction.com – CCM Benchmark
  • 4. Les internautes et les bons de réduction Les bons plans préférés des internautes en phase d’achat : La recherche d’une réduction significative en numéraire est de loin l’attente principale des e-acheteurs ! SOURCES Bons-de-reduction.com – CCM Benchmark
  • 5. Les internautes et les bons de réduction Le TOP 5 des produits achetés avec un code promo : • • • • • Nourriture et produits de grande consommation Voyages Photographie Produits cosmétiques Hi-tech SOURCES Bons-de-reduction.com – CCM Benchmark
  • 6. Les internautes et les bons de réduction Les sites de codes promo sont de plus en plus utilisés par les internautes. Parmi eux : • 64% connaissent au moins un site de bon de réduction • 48% des internautes ont déjà utilisé un code promo • 28% d’entre eux seraient susceptibles d’utiliser un bon de réduction SOURCES Bons-de-reduction.com – CCM Benchmark
  • 7. Les internautes et les bons de réduction Les différentes utilités d’un bon de réduction lors d’un achat sur une boutique en ligne selon les internautes : • Pour 91% des acheteurs, le code promo est un moyen d’acheter malin • Pour 87% des consommateurs, c’est un moyen d’effectuer des achats plaisir en temps de crise • 86% évoquent un sentiment de satisfaction lié à l’économie d’argent • 77% estiment les codes promo être une nécessité pour leurs achats SOURCES Bons-de-reduction.com – CCM Benchmark
  • 8. Découvrez nos derniers codes promo sur www.bons-de-reduction.com