Bonibeckregis consolidated!

TOP 10 LEARNING QUESTIONS
FOR GROUP 3

Boni Regis
January 5, 2012

Marketing Management Class of
Prof. Remigio Joseph De Ungria

http://bonibeckregis.blogspot.com

TOP 10 Learning Questions for

Chapter 1: Defining Marketing
for the 21st Century

Rex Sandoval

______ is the art and science of
choosing target markets and getting,
keeping, and growing customers.

a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above

1. ___________ is the process of identifying
the target markets; It includes attracting and
keeping customers.

a. Supply Chain Management
b. Financial Management
c. Total Quality Management
d. Marketing Management
e. Brand Management


CONCEPT

MARKETING MANAGEMENT

Marketing Management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering,
and communicating superior customer value.

1. ______ is the art and science of choosing target
markets and getting, keeping, and growing
customers.

a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management

Chapter 2: Developing
Marketing Strategies and
Plans

10 Learning Questions
Belinda Anne Tamayo

QUESTION
Strategic Alliances take the form of
Marketing Alliances. Which category
refers to one company agreeing to
carry a promotion for another
company’s product or service?

http://beltamayo.blogspot.com/

Possible Answers:
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations


2. Which category refers to one company agreeing
to carry a promotion for another company’s
product or service?







CONCEPT

Product or service alliances
- One company licenses another to produce its product,
or two companies jointly market their complementary
products or a new product
Promotional alliances
- One company agrees to carry a promotion for another
company’s products or service


CONCEPT

Logistics alliances
- One company offers logistical services for another
company’s product
Pricing collaborations
- One or more companies join in a special pricing
collaboration


7. Strategic Alliances take the form of Marketing
Alliances. Which category refers to one company
agreeing to carry a promotion for another company’s
product or service?



2. Strategic Alliances take the form of Marketing
Alliances. Which category refers to one
company agreeing to carry a promotion for
another company’s product or service?


b. Logistics alliances

c. Promotional alliances




QUESTION

______ is a tool for identifying
ways to create more customer
value.


Possible Answers:

a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. None of the above


3. ______ is a tool for identifying methods to
create more customer value.

b. Value Chain
d. Total Quality Management


CONCEPT

Value Delivery Network – This is also known as supply chain. Many
companies partner with specific suppliers and distributors as a
way to gain competitive advantage.
Value Chain – Value chain is a tool for identifying ways to create
more customer value
Core Competencies – A core competency is a specific factor that a
business sees as being central to the way it, or its employees,
works. It fulfills three key criteria:
 It is not easy for competitors to imitate.

 It can be leveraged widely to many products and markets.

 It must contribute to the end consumer's experienced

benefits.

______ is a tool for identifying ways to

b. Value Chain
d. None of the above


3. ______ is a tool for identifying methods to

b. Total Quality Management
d. Value Chain



Chapter 6: Analyzing Consumer Markets

Jem Caraig
December 16, 2011
For use in the Marketing Management Class of

http://jemcaraig.blogspot.com

These Herzberg Theory definitions are
true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.

23

4. All of the following statements are true about the
Herzberg Theory, except…

a. Frederick Herzberg developed a two-factor theory that
b. Satisfiers are the factors that cause satisfaction; dissatisfiers are
the factors that cause dissatisfaction.
c. The absence of dissatisfiers is enough to motivate a purchase;
d. One implication of Herzberg Theory is sellers should do their
e. Another implication of Herzberg Theory is the seller should


CONCEPT

Herzberg’s Two-Factor Theory

Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated

Hygiene Motivator
Factors Factors


These Herzberg Theory definitions are
true, except…
A. Frederick Herzberg developed a two-factor theory that
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
D. One implication of Herzberg Theory is sellers should do their
E. Another implication of Herzberg Theory is the seller should

27

4. All of the following statements are true about the
Herzberg Theory, except…

a. Frederick Herzberg developed a two-factor theory that
b. Satisfiers are the factors that cause satisfaction; dissatisfiers are
the factors that cause dissatisfaction.
c. Another implication of Herzberg Theory is the seller should
d. One implication of Herzberg Theory is sellers should do their
e. The absence of dissatisfiers is enough to motivate a purchase;


Which of the following is true?

A. Subcultures include family, nationalities, religions
and racial groups
B. Social Factors include family, nationalities, religions
and racial groups
C. Subcultures include nationalities, religions, racial
groups and geographical regions
D. Social Factors include family, reference groups,
statuses and racial groups
E. None of the above

29

5. All of the statements are true, except…

a. Subcultures include family, nationalities, religions and
racial groups
b. Social Factors include family, nationalities, religions
and racial groups
c. Subcultures include nationalities, religions, racial
d. Social Factors include family, reference groups,


CONCEPT

Subcultures

 Each culture consists of SUBCULTURES include:
smaller subcultures that
provide more specific NATIONALITIES
identification and
socialization for their RELIGIONS
members. When subcultures
grow large and affluent RACIAL GROUPS
enough, companies often
design specialized marketing GEOGRAPHICAL REGIONS
programs to serve them.


CONCEPT

Social Factors

 In addition to
SOCIAL FACTORS include: cultural factors,
social factors such
REFERENCE
FAMILY
as reference groups,
GROUPS
family, and social
roles and statuses
SOCIAL ROLES STATUSES affect our buying
behavior.


Which of the following is true?

A. Subcultures include family, nationalities, religions
and racial groups
B. Social Factors include family, nationalities, religions
and racial groups
C. Subcultures include nationalities, religions, racial
D. Social Factors include family, reference groups,
E. None of the above

33

5. All of the statements are true, except…

a. Subcultures include nationalities, religions, racial
b. Social Factors include family, nationalities, religions
and racial groups
c. Subcultures include family, nationalities, religions and
racial groups
d. Social Factors include family, reference groups,


(Chapter 8- Identifying
Market Segments and
Targets)

Nailah P. Cristobal
December 16, 2011

http://nailah08.blogspot.com
Colorful Me

___________ are consumers who buy only one
brand all the time.

A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists

http://nailah08.blogspot.com 36

6. Consumers who buy only one brand all the
time are considered _______.

a. Split Loyals

b. Switchers

c. Hard-core Loyals

d. Shifting Loyals

e. Loyalists


CONCEPT
Loyalty Status

Hard-core
Loyals

Split Loyals

Shifting Loyals

Switchers


CONCEPT

4 Groups based on Loyalty Status

 Hard-core loyals-Consumers who buy only one brand
all the time.
 Split loyals-Consumers who are loyal to two or three
brands.
 Shifting loyals-Consumers who shift loyalty from one
brand to another.
 Switchers-Consumers who show no loyalty to any
brand.


___________ are consumers who buy only one
brand all the time.

A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists

http://nailah08.blogspot.com 40

6. Consumers who buy only one brand all the
time are considered _______.

a. Split Loyals

b. Switchers

c. Loyalists

d. Shifting Loyals

e. Hard-core Loyals


Chapter 19
Managing Personal
Communications: Direct and
Interactive Marketing, Word
of Mouth and Personal Selling

Farisha Joy C. Oblego
15 December 2011

http://farishajoyoblego.blogspot.com

Question

All are types of telemarketing except:
A. Telesales
B. Telecoverage
C. Teleprospecting
D. Telecommunication
E. Customer service and technical support

43

7. All are considered TELEMARKETING except:

a. Telesales

b. Telecoverage

c. Teleprospecting

d. Telecommunication

e. Customer service and technical support


CONCEPT

Types of Telemarketing


CONCEPT

Telemarketing

 It is the practice of using the telephone to
engage in selling, promoting and
researching of products or services.

 This can be done also through face-to-face
or web conferencing appointment.


Answer

All are types of telemarketing except:
A. Telesales
B. Telecoverage
C. Teleprospecting
D. Telecommunication
E. Customer service and technical support

47

7. All are considered TELEMARKETING except:

a. Telesales

b. Telecoverage

c. Teleprospecting

d. Customer service and technical support

e. Telecommunication


TEN CONCEPTS ON
KOTLER AND KELLER’S

Chapter 20: Introducing New
Market offerings

Nepthalie D. Pasiliao

Question

Which does not belong to the Categories of
New Products?

A. New-to-the-world
B. New partners
C. New product lines
D. Improvements
E. Cost reductions

8. Which is NOT INCLUDED in the Categories of New
Products?

a. New-to-the-world

b. New partners

c. New product lines

d. Improvements

e. Cost reductions


CONCEPT

Categories of New Products
New-to-the-world

New product lines

Additions

Improvements

Repositionings

Cost reductions

CONCEPT

Categories of New Products

 There are 6 factors of the Categories of New
Products Which are New-to-the-world, New
product lines, Additions, Improvements,
Repositionings and Cost reductions.
 New Partners is NOT involved to the
Categories of New Products.

Answer

Which does not belong to the Categories of
New Products?

A. New-to-the-world
B. New partners
C. New product lines
D. Improvements
E. Cost reductions

8. Which is NOT INCLUDED in the Categories of New
Products?

a. New partners

b. New-to-the-world

c. New product lines

d. Improvements

e. Cost reductions


Question

What is the individual’s decision to become a
regular user of a product?

A. Awareness
B. Adoption
C. Evaluation
D. Test
E. Interest

9. What is the individual’s decision to become a
loyal user of a product?

a. Awareness

b. Adoption

c. Evaluation

d. Test

e. Interest


CONCEPT

The Consumer-Adoption Process

 Adoption – is an individual’s decision to
become a regular user of a product.
 After which, the adopters of new products
move trough the 5 stages in adoption
process.
 An innovation is any good, service, or idea
that someone perceives as new, no matter
how long its history.

CONCEPT
Stage in the Consumer-Adoption Process

Awareness Interest Evaluation

Trial Adoption

Answer

regular user of a product?

A. Awareness
B. Adoption
C. Evaluation
D. Test
E. Interest

loyal user of a product?

a. Awareness

b. Test

c. Evaluation

d. Adoption

e. Interest


Question

7. Which statement is Not correct in Marketing
Strategy Development?

a. Marketing strategy is a three-part plan for introducing
new-product in the market.
b. Marketing strategy should outline the planned price,
distribution strategy, and marketing budget for the first
year.
c. Marketing strategy describes the long-run sales and
profit goals.
d. Marketing strategy does not consider the target
market’s size, structure, and behavior.

10. Which statement is false in Marketing Strategy
Development?

a. Marketing strategy is a three-part plan for introducing
distribution strategy, and marketing budget for the
first year.
profit goals.


CONCEPT
THREE-PART PLAN MARKETING
STRATEGY DEVELOPMENT

Describes the target market’s
First Part size, structure, and behavior.

Outlines the planned price,
distribution strategy, and
Second Part marketing budget for the first
year.

Describes the long-run sales and
profits goals and marketing-mix
Third Part strategy over time.

CONCEPT
MARKETING STRATEGY DEVELOPMENT

Marketing Strategy is a three-part plan for introducing
 After the company has segmented the market,

chosen its target customers and identified their
needs, next is to determine its desired marketing
position.
 After the concept test, comes the introduction of the

new product into the market with the 3 part
marketing plan.

Answer

7. Which statement is not true in
Marketing Strategy Development?

a. Marketing strategy is a three-part plan for
introducing new-product in the market.
first year.
profit goals.

10. Which statement is false in Marketing Strategy
Development?

a. Marketing strategy does not consider the target
first year.
profit goals.
d. Marketing strategy is a three-part plan for
introducing new-product in the market.


TOP 10 LEARNING QUESTIONS
FOR GROUP 3
(End of Questions)

Boni Regis
January 5, 2012



Bonibeckregis consolidated!

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