This document provides an introduction to risk management for small tourism businesses. It defines risk as the prospect of loss from an unwanted outcome or consequence. Effective risk management practices can help small tourism businesses achieve their goals and objectives when faced with risk events. The document outlines the benefits of risk management, such as reducing the impacts of risks and saving time and money. It also discusses the costs of not managing risks, such as endangering safety, damaging reputation, and jeopardizing finances. Finally, it explains how risk management is particularly important for the tourism industry given its reliance on maintaining customer satisfaction, safety, security and confidence.
3. Risk Management
for
Small Tourism Businesses
This risk management training manual presents a systematic and
comprehensive approach to reducing the negative impacts from both
internal and external events that may affect small tourism businesses.
Specifically, this risk management training seeks to:
- identify and develop processes to minimise the exposure and
vulnerability of small tourism businesses to risks and hazards
- enhance the capacity of small tourism businesses to undertake
proactive risk and crisis management for timely response and
recovery.
Developed by Scott Cunliffe
Written By Yetta Gurtner and Damian Morgan
4. Conditions of Use
STCRC Copyright Statement and Conditions of Use here
DISCLAIMER
The STCRC endeavours to ensure the accuracy of all information contained herein and
otherwise supplied. Advice or opinions given by STCRC in this publication or during the
course of the relevant training provided by STCRC, represents the best judgement of STCRC
but (and to the extent permitted by law) STCRC accepts no liability for any claims or
damages whether caused by its negligence (or that of any of its agents or consultants) or
otherwise. Advice should be obtained from qualified sources to address particular issues.
5. An Introduction to the
Sustainable Tourism Cooperative Research Centre (STCRC)
The Sustainable Tourism Cooperative Research Centre (STCRC) is established under the
Australian Government’s Cooperative Research Centres Program. STCRC is the world’s
leading scientific institution delivering research to support the sustainability of travel and
tourism - one of the world’s largest and fastest growing industries.
The STCRC is a not-for-profit company owned by its industry, government and university
partners.
STCRC input…
6. Acknowledgements
The authors wish to thank all those who assisted in the production of this publication and
associated workshop material. Many people and agencies have freely given their time to
provide practical advice, support, and offer constructive criticism. If the following list is in
any way incomplete, please be assured that it represents an oversight rather than a lack of
appreciation.
APEC International Centre for Sustainable Tourism - Ian Kean
Centre for Disaster Studies - Dr. Scott Cunliffe, Dr David King
Emergency Management Australia – Mike Tarrant
Queensland Tourist Industry Council - Daniel Gschwind
Sustainable Tourism Cooperative Research Centre – Prof. Leo Jago
Sustainable Tourism Services - Stewart Moore
Tourism Tropical North Queensland – John McIntyre
Straun & Associates - David Bierman
Other Partners
• Emergency Management Australia
• Queensland Tourism Industry Council
• Sustainable Tourism Services
• Centre for Disaster Studies, James Cook University
• Tourism Research Unit, Monash University
7. Risk Management
for Small Tourism Business
One-Day Workshop
Contents Page
Foreword
1
A Brief Overview of the Workshop 2
Workshop Outline 4
Introduction to Risk Management for Tourism 6
Understanding Risk and Risk Management for Tourism 7
The Risk Management Process 16
The Business Context and Risks 20
Collaboration and Communication 21
Step 1. Establish the Business Context 26
Step 2. Identify the Risks 29
Risk Assessment and Treatment 33
Assessing the Risks 34
Step 3. Analyse the Risks 36
Step 4. Evaluate the Risks 40
Implementation 46
Step 5. Treat the Risks 46
The Risk Management Plan 50
Crisis Management 51
Crisis Management Planning 52
Appendix
1. Acronyms 64
2. References 65
3. Glossary 67