More than Just Lines on a Map: Best Practices for U.S Bike Routes
Content marketing - the Do's and the Dont's
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Content Marketing - Do's and Dont's
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What is Content Marketing?
Content Marketing is a way of marketing your
products or services to your target audience by
creating relevant and valuable content that
attracts and engages them and possibly
encourages profitable customer action
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Benefits of Content Marketing
Better Ranking (Helps improve ranking for your
website)
More Content, More Traffic (Get more visitors
to your site from a variety of topics)
Better Keyword Targeting (Increase your range
of targeted keywords)
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4 Pillars of Content Marketing
Blogging
Press Releases
Infographics
Guest Posting
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Blogging – The Do's
Do have a blog for your website
Do write quality content for your blog
Do maintain a schedule for your blog
Do target keywords in your blog
Do encourage social sharing on your blog
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Blogging – The Dont's
Don't blog for quantity but for quality
Don't publish a badly written blog
Don't copy content, and Don't duplicate your
own content
Don't write lengthy paragraphs. Keep them short
and easy to read
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Press Releases – The Do's
Do always have something "new" to say in your
release
Do take time to create a catchy headline
Do write a press release with no mistakes or
errors
Do use the correct format for a professional
press release
Do cite sources of any stats or survey
information
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Press Releases – The Dont's
Don't include a bunch of links in your press release
Don't turn the release into a sales pitch
Don't make up information (like stats)
Don't ignore PR guidelines
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Infographics – The Do's
Do keep your infographics visually appealing
Do insert numbers, stats, pie charts, bar graphs
Do promote your infographic on social media outlets
Do try to tell a story with your infographic
Do make your infographics embeddable
Example of Infographic –
The Do's & Dont's of Content Marketing
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Infographics – The Dont's
Don't copy an existing infographic
Don't confuse readers with TMI (Too Much
Information)
Don't create offensive infographics that are NSFW
(not safe for work)
Don't make a horizontal infographic
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Guest Posting – The Do's
Do Follow the submission guidelines of the guest
posting site
Do include only relevant links in the articles
Do write a nice author bio for the guest post
Do check the reputation of the site before you guest
post on it.
Do respond to the comments users make on your
guest posts
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Guest Posting – The Dont's
Don't just guest post for link building
Don't bother the editor after you have submitted
your guest post for review
Don't complain if your article is rejected
Don't submit a post on a topic that has been written
about thousands of times
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Conclusion
Content Marketing is very powerful and can help
your you business greatly if done correctly. So
follow the mentioned guidelines in this presentation
and you will be on your way to Content Marketing
Success.