Presents various mobile advertising campains in the retail industry. Zara, Cosmopolitan, Grazia, H&M, La Redoute... Mbrand3 is the 1st independant Mobile Advertising Network in France

1. Mobile - Marketing - Media
Model Case : Retail

2. Retail
Retail:
- Zara
- Cosmopolitan
- Grazia
- MarieClaire
- H&M
- Newlook
- La Redoute

3. Promote the iPhone application ZARA
o Find the nearest ZARA store
o Discover the new collection ZARA Fall/Winter 2010/2011
o Receive 20% off with your next purchase at ZARA

4. o New trends in fashion, beauty tips, sexo advices, last People scoops,,,
o Follow the Cosmo actuality, find the last test and quiz, and speak to CosmoMan
o Target: Woman– 16 to 35 years.
o Site and audience :
• Appli iPhone : 6,5 M impressions/month - 185 000 download

5. o Thanks to the Grazi application, find on live all the news of the 1st daily female
newspaper : fashion, beauty, people, culture…
o Target: Woman– 16 to 35 years
o Site et audience :
• Appli iPhone : 400 000 impressions/month - 80 000 downloads

6. o Wish to change your decoration or need inspiration? L’appli Marie Claire Maison is
here to help and accompany you in all your decoration research,
o Target : Woman– 26 to 45 years, SPC +
o Site et audience :
• Appli iPhone : 800 000 impressions/month - 62 000 download

7. o Context: Lauch of the new H&M Spring/Summer collection
o Goal:
 Maximize the visibility of the new H1M Spring/Summer collection
 Inform and send the mobile users to the outletsInformer
o Targeting: iPhone
o Solution: Campaign on Cosmopolitan and Grazia iPhone applications with banners and
interstitials,

8. o Context: Launch of the Newlook Spring/summer 2010 collection
o Goal:
 Create the buzz around the new collection
 Generate trafic to the NewLook outlets
Targeting: iPhone
o Solution: Application Sponsoring on Closer ; Interstitials & Banners
 20% off for students

9. o Context: Sales promotion of the La RedouteSpring/Summer collection
o Goal:
 Generate trafic to La Redoute outlets
 Targeting: iPhone
o Solution: Campaign on Cosmopolitan, Grazia, Marie Claire Maison, Cuisiner and Closer
in Banner and Interstitial Formats

10. Mobile – Marketing - Media
Thank you!
:
Philippe des CARS
Co Fondateur
@: philippe@mbrand3.com
 : +33 6 75 43 48 06
220-224 boulevard Jean Jaurès
92100 Boulogne-Billancourt